It is unbelievable how time flies! It's that time of the year again when marketers review what strategies were beneficial for them and start drafting new ones (for the year ahead). It is true that content marketing is the most powerful strategy for drawing ... Continue reading
Your high quality content will not be able grab eyeballs, draw traffic and promote your brand unless you take distribute your content at right places. Well, Adam Robinson was not wrong when he said, ‘Content may be king, but distribution rules the land.’ Today, the ... Continue reading
Email marketing has once again made a successful comeback in the mainstream marketing strategies after its abusive use by marketers made it ineffective tactic and people started deleting or unsubscribing emails from their in boxes. Now, to make this form of marketing a success, marketers ... Continue reading
Given the fact that 62% content marketing professionals take website traffic as a measure of their success and 39% hold the opinion that SEO ranking of their content marketing is crucial, will you still take content marketing lightly? If the above facts have prompted you ... Continue reading
Content marketing is a marketing approach which is focused on distributing and creating valuable, consistent, and relevant content to retain and attract a clearly defined audience and ultimately drive profitable customer action. There are plenty of tools available in the market to ace your business ... Continue reading
Content is king, they say. But the fact is that it is the professionally done content that is the real king. Only such strategically created piece of professional like content can win the heart and mind of a target audience. Fortunately, many best tools can ... Continue reading
A well thought out strategy for content marketing can take a business to millions of customers and dramatically improve the conversions. There are dozens of platforms where people look for content to get relevant information. Consistently providing informative and quality content also helps you climb ... Continue reading
You might have used Google very often to get images to insert in your blog post or social account. Many content marketer do that to impress their audiences on social media for the impression. Such images are mostly stock photos that are just for illustrating ... Continue reading
The marketers’ old mindsets in creating content marketing strategies are gradually fading away. New technologies are emerging up steadily and are making the older ones obsolete quickly. A B2C marketer consistently looks for a brand’s most valuable assets. Once a patented IP, a well-... Continue reading
Your company’s marketing team can control and predict different components of its content marketing, meaning that the marketers can redesign the strategies when needed. But you can control your target audience’s response. You never know in advance, as to how the people are ... Continue reading
