Last updated on November 20th, 2018
A new spa & salon business looks for ways to catch the potential customers’ attention. It is, however, difficult for a new company to drive customers in a hard-fought competitive market. So, unique marketing plans can work for the business. But it all starts with the naming of the business. If the name is catchy, unique, simple, and memorable, it helps in establishing a company.
While the demand for spa and salon business never decreases, there are dozens of competitors in a small area. Therefore, it is a highly competitive industry. There are already hundreds of shops operating in a city due to the flourishing business. In the U.S, spa and salon industry generated $17.5 billion in revenue. So, this is a vast industry. For a new company, attracting the customers and winning their loyalty is essential to survive and grow. This is the reason that business names should be unique so that customers are attracted to it.
Generating an exciting name for your spa and salon business is not easy. A regular and old-fashioned name will not do well as the new generation of customers may not like it. Having a casual name also will do no good for the growth of your company. If you choose a name that mimics established names, no one will take your business seriously. So, finding out a unique name that stands out in many ways is a difficult task.
So, how your business name can sound unique? There are several aspects of it that you need to cover.
Here Are Some Tips To Guide You In Naming Your Spa & Salon Business
01. Consider Your Brand
First, keep in mind the type of spa and salon business you operate. The words you choose will communicate some assumptions about your business. It will also emulate your brand and its voice.
For example, if you intend to provide sophisticated up-market services, the name may include words such as boutique, chic, creations, etc. if the services are regular and casual, words like ‘winning trimming and hair wizard can serve the purpose.
Remember that spa salon logos also contain business names. So, a creative name will make your logo memorable.
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02.Understand Your Target Audience
A target audience of a business is the one that is the potential customer of products or services that particular company delivers. Identifying your ideal customer is essential. Who is the customer that you want to sell your spa and salon services to from your shop? You must be aware of the social and economic backgrounds of the customer.
That will help in naming your business. So, if you sell high-end spa and salon services to affluent customers, you will choose a sophisticated saloon name. But if your services are of the common nature, the name may be from daily conversations. Similarly, if the customers are mainly children, the name selection will be entirely different with words like ‘little’ included. So, consider your demographic interests.
With such knowledge about your ideal customer, you can not only name the business well but create targeted designs also. You will be providing these details in your brief for your logo designer to create a logo for your business.
03. Take A Look At Your Competitors’ Name
One of the essential things to remember when starting a business is that it must stand out from your competitors. So, make a list of the spa and salon business names in your vicinity. Do not have a name that resembles or sounds like any one of them. If you pick a name that is unique, it conveys a message that your spa services are different and unique. That is the kind of impression you make on the potential customers with such names.
Since a spa and salon is a place where people come for grooming; its name must reflect their aspirations. When such names are included in aesthetic logos of spa shop, the customers naturally anticipate quality services from the business.
Brainstorming helps in arriving at some unique ideas. When your friends sit especially to generates some business names for your spa and salon shop, they discuss some names. They cover most aspects of a good name or cancel out some names that otherwise sound great.
If you have an expert in the team, you can find out if a name can contribute to building your spa’s brand identity. Brainstorming is not just to churn out names after names. It is also about discussing the pros and cons of the names that come up.
05. Prefer A Simple Name
A simple name of your spa and salon business will appeal your target audience. They can spell out and pronounce the name easily. On the contrary, a complicated name may look unique, but it is difficult for people to spell it out. That does not give a good message about your business. With a complex name, you may be discouraging your customers unintentionally from visiting your shop.
But not all simple names will work best for your business. A name that looks visibly good with your logo, website, social media page design, business cards, etc should be good.
06. Use Name Generator Software
Plenty of business name generator software is available for free on the web. Just type some relevant keyword of your spa and salon niche in the search box to get a long list of the names. Try different name generators to have more name ideas. You have thousands of name ideas using a single word. So, there are unlimited name opportunities you can explore.
Although there is no alternative to the human-brainstorming sessions, still sometimes the software can give an impressive name that you like to shortlist. You can use the software just to generate name ideas. After all, ideas matter a lot in finding out something unique.
For example, when you will design your logos, websites, etc., you will first require graphic design ideas to find out how the designs should look like. The same is the case with business names.
07. Ascertain Domain Availability
Having a domain name is part of doing business online. Remember that when you hire graphic design services to create your website for spa and salon business, the site is possible when you have its domain name first. A domain name is the address of your online business. Therefore, it becomes an essential element.
Now that you think a name is the best suited to express your brand appropriately, check if it is available as a domain name or not. You can visit the sites such as GoDaddy to check the domain availability.
Since thousands of domain names are taken every day, the chances to get a domain as the name diminished. However, try out its variations if the required domain is not available. For example, if you wish to stick with the name and it is not available as a .com, you can opt for .co, .biz, .net, and so on.
Another way to get the name is to purchase the domain. Find out if the owner of the domain name is willing to sell. Just negotiate the price, and you can have your ideal name as your domain as well.
08. Check If You Can Register It
Once everything is final, register the name as soon as you can before someone grabs it. Registration of name in your spa and salon business niche is happening on a daily basis. So, be quick in getting the name registered with the authorities.
However, check if the name is available for registration. Visit your state or federal authorities to find out if the name is already registered or not. It is also be noted that you can register your business name as entity name, Doing Business As [DBA] name, and trademark. By registering the name, you can protect it.
After the name is registered as a trademark, you can then confidently hire a professional graphic designer to create a visual identity of your spa and salon business without worrying about any legal issues.
So, these are some of the basics you should never ignore when thinking of a name for your spa and salon business. But the naming process is a kind of creativity, meaning that a meaningful and unique name idea can strike you any moment, or it may take many days. Therefore, you should not be discouraged if you do not have the right name as you need to show some patience. It may take time.
Once you have picked the right business name, your next step should be to create a visual identity of your spa and salon business. You will need a logo, business cards, websites, brochures and many other visuals for marketing purpose. To create such impressive designs, you have access to hundreds of designers at Designhill, a leading marketplace.
To pick up a unique but meaningful business name for a spa and salon business is not easy. A name may strike any time, but it generally takes many brainstorming sessions. The name should be unique, simple and memorable. Remember that such a name must also be available as a domain name.