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Podcast Tips & Strategies For Beginners That Grows Audience And Income

by Designhill Tweet - in Webinar

Podcast Tips & Strategies

Last updated on February 8th, 2023

Podcasting is fast spreading as an attractive and impactful entertainment medium. With the rise in its popularity to get educated on different issues from experts, besides entertainment, many aspirants want to enter the podcasting field. Whether you are a businessman, marketer or student, you need to take a plunge only after knowing about the basics of podcasting and a well-laid-out plan in advance. Designhill conducted a webinar where expert podcasters revealed how to grow your audience and income using podcasts as a medium.

A major reason for audio, especially podcasting, driving people’s attention is that this medium doesn’t restrict the movements of the listener. For instance, a film or TV requires you to pay attention to the screen. But people can listen to a podcast while driving, strolling around, and doing their daily chores as well.

That is the reason many new podcasters are entering this field intending to make it big. For them, podcasting can become a means of reaching more people and then earning a good income. However, that is not an easier task for a beginner podcaster due to tough competition.

So, to help them get the insight, Designhill invited expert podcasters to share their experiences on how to proceed in this field successfully. The leading marketplace, therefore, conducted a webinar on the topic: Podcast – Tips And Strategies For Beginners That Grows Audience And Income. The guest speakers were: Dijana Llugolli, Mark Asquith, Mark Hayward, Michael Sherlock, and Tim Krotiris.

Topics Covered:

  1. Advice on how to pick your show title, write a compelling description, and decide your podcast format.
  2. Tools, equipment, software to record your episodes.
  3. Tips on how to edit, export & publish your episodes, and submit your podcast to top-rated directories (like Apple Podcasts, Spotify, & more).
  4. Tips on how do you use google, Spotify, Apple and other podcast directories to make more money.
  5. Learn about different income alternatives to building a community of active listeners.
  6. Search engine optimize the show transcripts you publish.
  7. Barter with top podcasts in your category on promotional efforts and learn how to expand your audience to attract advertisers.
  8. Devise an amplification strategy that promotes each episode within the first 24 hours of its release

Know Your Panelists:

Dijana Llugolli

Dijana Llugolli carries two decades of experience as a serial entrepreneur and has helped her clients get to 40K months, 10x the sales in half the time, and more. She is an Influencer and her Fierce Drive is to Impact millions of women to be more and have more without doing more through aligned and inspired action. She has an extraordinary team from Mindvalley and Dean Graziosi’s Mastermind as an ambassador and advocate for the Next level in Self-Education.

Mark Asquith

Mark Asquith is a serial entrepreneur and is known as the U.K. podcast expert. He is CEO & co-founder of Rebel Base Media, a podcast tech and strategy company that owns Captivate.FM, Productivity, Podcast Websites, Podcast Success Academy & Rebel Base Studios. He believes that good business starts with being good to people.

Mark Hayward

Mark Hayward is an accredited leadership coach and helps industry leaders manage change in their business. He is the creator and host of a business podcast called Absolute Business Mindset. Also, he runs a podcast training program where he teaches people the importance of the story, refining their idea, and how to publish and plan an episode.

Michael Sherlock

Michael Sherlock is the Chief Potential Officer of Shock Your Potential, a global training company for creating positive, productive, and profitable workplaces, businesses. In 2020 she released the Shock Your Potential App, an on-demand training tool for leadership and sales professionals.

Tim Krotiris

Tim Krotiris has built successful companies for over 20 years in industries such as health, manufacturing, marketing, and digital advertising. In 2015, he founded Philotimo Global, a growth consultancy designed to systematically execute rapid growth and profitability strategies for businesses. Tim also heads up Backable, an online network built to support SME owners and Entrepreneurs.

In this post, we have shared the session’s video and transcript in the form of Q/A where you can learn everything about podcast tips and strategies.

Transcript (Q/A): Here Are The Tips Shared By Experts On How Newbie Podcasters Can Grow Audience And Earn Money

Designhill: How can podcasts benefit a business, brand, or project, and why should businesses use this avenue at all?

An interesting way to connect with people

Tim Krotiris: With limited resources and traction, we want to give us exponential growth such as in podcasting. But it just opens a lot of different doors because it is an interesting way to connect with different people. It fast tracks your way to sort of infiltrate different places.

You get to meet people in a different way, which makes the business behind it a lot easier. That is because you start in a relationship that feels very friendly, it feels very connected in them.

Designhill: What do you think of podcasts being an easier medium to start for small business owners?

Mark Hayward: Podcasting needs to evolve. It is one of those mediums that you can do in your house and office. People can produce some very professional podcasts for not a lot of money. So it gives them a really good way of being able to reach large audiences. You wouldn’t necessarily immediately link the audiences geographically or demographically.

So, it is a great opportunity for people just to get out there and reach a different audience. But, it is just a beautiful medium of being able to reach audiences that you wouldn’t usually meet.

Designhill: Should people find their niche, the kind of audience they would wish to build over the period?

Mark Asquith: When it comes to podcasting, so many people just take a format that has already done well for someone else. But there’s a reason that format did well for them. It is because they struck while the iron was hot, which was right for them. You can look at any entrepreneur podcast and pretty much steal the format, but it is not going to work.

Find something you are passionate about

So, what you got to do now in 2021 is find something that number one, you are completely passionate about. And that’s very cliched, but you have to do that. Otherwise, you become bored of it, and it becomes another channel. That didn’t work for me because I didn’t keep it up. You have got to be passionate about the thing that you are talking about.

Know what is relatively underserved

But, the second thing that you have got to do is you have to find something that’s relatively underserved. But you have to find something that is underserved. So, find something that is specific. And of course, you’ll be taught a niche in business and entrepreneurship.

The same is true in podcasting, the tighter you can go, the more chance you have of standing out and attracting the right sort of people. So, you should be focused on something that you are passionate about. The number two is underserved in such a tight niche if you want to use podcasting to grow a business.

Designhill: What is the science of the structure of the podcast, how should we work it out, especially branding?

Dijana Llugolli: I see that some people’s podcast cover or podcast artwork is different from their appearance on social media. I think it is awkward to pose this our port because my grid on Instagram is a little bit different. So, always keep in mind that you always have that flow. Make sure that the brand is cohesive.

Ensure fonts and color consistency

The fonts and the color are granular things. But choose the color and brand colors that are in alignment with your brand. I think a name can be relatable to the brand. do not be afraid to speak to that person that you want to connect to your podcast.

My podcast is, for example, a fearless and successful podcast. I want to connect with people who feel that they are fearless. They have that value and they want to break some fears in their business. It is named to call out those people who are fearless and want to be successful.

Insert a call to action everywhere

When it comes to structuring, keep in mind that you need to have several points of call to action. It should always be in your intro and outro. That is because people forget what they need to do. So, in an intro and outro call them to screenshot your podcast, or tag you on an Instagram or give you feedback. Just make sure that that call to action is always consistent throughout your show.

Designhill: Do we have any sort of checklist to make sure that our content is good, and would be consumed well by the audience?

How long do people listen to your podcast?

Michael Sherlock: Well, there are a couple of different ways you can measure it without a doubt. And that is how long people are listening to episodes. So, if they start and they drop in the first three minutes, then you are probably not engaging them.

I love to share this story. This is the fourth full year of me doing my podcast. But I took one full year off because, for the first three years, I didn’t know exactly why I was doing it. After a while, I realized that my guests weren’t aligned with that. And it wasn’t, it was great. I enjoyed it. I met a lot of people, I did get business out of it without a doubt.

But when I took a full year off to say, I thought what am I doing and why am I doing it? Do I even want the podcast? Do I need the podcast? We revamped and relaunched it last year in a whole new format. Then, tighten it over the first several months of release. So now we put out five days a week podcasts. I take one week a month and I have a specific form. It calls for my guests to follow a format that has one different question in it every month. The other three are all the same that allow people to promote their business.

But from this, it has been so much tighter. My listenership has just gone through the roof. It has allowed us to gain sponsors because now this was the first year we’ve had sponsors. After all, now we actually can show traction. But it makes it so much easier on me and my team. And as we put the message out, it becomes a nice pattern that’s built and then you’ve tested and retested until we found exactly what we want from it.

Designhill: Could you please suggest some resources or tools, which can help people in researching what sort of podcast they should have?

Tim Krotiris: This is how we launched our podcast. I grabbed the guy in the business and said, this is what we want to do. We launched with a podcast the day from day one, which was a major error. That was a major error apart from one thing, we fast-tracked our learning years, it just having that level of pressure. When we grow businesses, we do the same thing. Put pressure on seeing if we can break it and retrofit.

So, if you are out there thinking, what sort of podcast should I start? I think it is a wrong question. If no one was listening, I would still be doing the damn thing because I enjoy it. And I enjoy speaking to people and we do a lot of them with my wife because we run a group of companies, and it is given us an opportunity. It is like our cheap psychological session. We get to talk about things in-depth and situations that have come past the point.

Enjoy interaction with the audience

We enjoy the whole interaction. It is just fun when an audience grows. But in terms of the tools and terms of all the things and in doing that, I think to start with, you’ve got your basic hardware. You want to sound good because you might be the most interesting person in the world. That sounds bad. People are not going to listen. And so we have found that and it was a small investment at the start, but even that is relatively cheap to start.

In terms of the editing tools and all that, use the greatest library in the world Google top 520 21 resources for editing. Then, find guys that are just showing you on YouTube, you can learn it 100 times. For me, I wouldn’t even know what we use. I think we use auditions and something else. But that is outsourced in my business, the whole point of what I need to do in the businesses, are we listening? And do we have an audience?

Do we have someone that gets enjoyment from this where we get feedback of hey, that insight I was listening to in my car? I was doing this or that. And, that’s what it is all about. I think a lot of people get so caught up with all this other stuff. That becomes such an easy problem to fix as soon as you do something. This sounds crap, what do I do? This needs to sound better. It is so easy to find. And I am not sure if that’s the answer that your audience wants.

A mistake-driven medium

But for me, it is to make some mistakes, but make them quickly, and then double down on them. Not the same mistake, but keep pushing because I am sure and please, my panelists might be able to, to share their experience, because maybe mine’s not the same. But I found that this is a mistake-driven medium because it is fairly new. Whilst a lot of people are staying to find their spot in it. It is like growing any business you need to push, make mistakes and make them faster.

Some useful podcasting free tools

Mark Hayward: To tell the story of my podcast, I started it about three and a half years ago as a hobby. It was not meant to be a sort of growth-based business. So, I learned how to do everything myself. I went right from the starting point, using tools like GarageBand and Audacity to record my podcast on it. You then get some Intro music, some outro music.

There is a great website called Pond5. You get some cheap music from there and you can cut and paste it into your platform for recording. That is basically where you start. You can then record your intro and outro any sort of mid-roll adverts that you can do all within the recording software.

But there’s a couple of tips and tools that I have used over the years, which has sort of elevated the medium for my podcast. One of them is Phonic, to take care of a mismatch in sound quality. So, you’ve got someone that’s on a microphone that’s quite loud, and then the other’s microphone is quite low. This tool will equalize that sound quality easily and free of cost. It is a straightforward piece. It elevated my podcast, it was something that I wasn’t aware of, like someone told me about it, and I started using it. I thought it was fantastic.

Use a hosting platform

You have to think about your hosting platform. I used Buzzsprout for a few years. Then, I have used Libsyn as well. There are good ones out there as the hosting platform to distribute to the different podcasts, Apple Podcasts, Spotify, etc. Some of the tools that I use daily whenever I record the podcast. That helps me give people that sort of leg up from the very basics to sounding like a professional production of a podcast.

Designhill: How long should the initial hook of a podcast be, and what is the ideal podcast duration that works?

Hook them quickly

Mark Asquith: You have just got to do it instantly. But you gotta keep them hooked. You should give people what they want quickly. So, a lot of people will use the music and they’ll do it all. They will do all sorts of different themes and fancy-produced music and all that sort of stuff that’s proven simply not to work. It turns people off. I am not saying that you do not have theme music. But you have that underneath a bed of you talking, you do not have the 2011 style. Welcome to mind your business podcast, no one cares.

So, what you have got to do is dig in straight away to the thing that you are going to be talking about. As an example, what’s better? What keeps you interested in that or what are the top three mistakes that you as a new podcast we’ll make today when you press record, I am going to tell you those three things. And two more during this 15-minute episode, you can see a clear difference. So, that’s how you hook people, you have to do it early.

When people are listening, there is no data to show that they are listening in the car, to home, etc. If you look at Edison’s research and what Triton digital does. There is no best time that people listen, it is a fallacy. And the fact of the matter is that people do not listen to audiobooks, because it is not a 30-minute commute. I have got a 10-hour audiobook, I understand how pause works.

No fixed duration

It is just the same as music and everything. So do not worry about thinking as I can only fill 20 minutes or 40 minutes. Talk for as long as you can until you start repeating yourself and not in a good educational way. Then do a good edit on it. And that’s your final duration.

Just keep that interesting

How long should the duration be? It should be as long as it is interesting, entertaining, fun, and educational. It should continue as long as it is adding value all the way through. When you finish doing all that stuff, that’s when you stop the podcast. Alright, so it doesn’t need to be 15 minutes, or 20 or 30 or 40. No data supports that.

Designhill: What are the metrics that podcasters and the listeners and the sponsor should care about?

Do not worry about numbers

Dijana Llugolli: I think it is good to know your numbers but when you are beginning, you can be discouraged by numbers. That is when you are tracking how many downloads, listeners it can be. Then, you find that, oh, only my mom and my brother are listening. So, do not get discouraged.

Instead, what works is providing value and fun. Say that guys we are doing this because it is fun. Do it not because you have to do it, but because you want to bring another layer into your business and marketing.

Once you grow your podcast, I think it is good to know the metrics. I measure because my podcast is now in 70 different countries. That is because I am an international coach. I think that’s social relevance. There may be some cultural things that I want to bring up. Maybe I want to bring people from India because I have 3% people from India listening to my podcast. So, maybe that in terms of sponsoring, I am not doing sponsorships yet.

You should be mindful of where you are. And do not compare yourself with these big people. Just provide value.

Designhill: How do you grow your audience, and eventually, how do you attract good speakers to your show?

Make sure you are connected well

Michael Sherlock: What I did wrong in the first three years of my podcasting career was that I didn’t ensure my guests to do enough to promote. That doesn’t mean that they have to push it out. But I wasn’t capturing all their social media handles and making sure we were connected. And so there are requirements.

Now, before you get on my calendar, you better be connected with me on LinkedIn. Every once in a while somebody falls through where they’re not on LinkedIn, which kills me. That is because that’s my biggest following and most of my business happens there. But I want to know every social media handle they have, and we’re going to tag them in all of ours.

But then our process helps them push out, market, and have my team. I have a team of eight behind me that you know goes on and likes and comments and pushes out. So we’re much better at promoting at our end. But we now seek guests who also are trying to promote themselves. They look at it and say, hey, maybe I have a huge Instagram following, but I am not that big on LinkedIn. Michael’s got 18,000 followers on LinkedIn, okay, there’s an area, I want people that are into promoting themselves.

Know who should be your guest

So, to grow our following, we narrowed down and doubled down on who our guests were. And so now we are entrepreneurs that want to sell something that wants to have a great conversation. So, they want to be part of the time on my podcast to promote their business. But we’re going to do it with whatever series we have. And so now we have great people.

We got lucky last fall. I had a guest who I knew, and who I didn’t know, was working with a podcast booking agency. And after that, she loved the podcast very much. She went back to them and said why aren’t you sending more of the people that are your clients here. So, we currently have at least 10 different podcast booking agencies that send us people.

I put on five-day shows a week, and we have already booked almost every spot for all of 2021. And we have a waiting list for 2022, I can’t believe it. I do not. I mean, I was going to narrow us down and take us down to three days a week. We have too many people, and they are good people. And that goes into sponsors. So, in the beginning, I got concerned about how you had to prove your metrics to get the sponsors at different levels.

I said, forget it, I just put a price tag on it. Here’s what it costs to be a sponsor for the month, here’s what we’re going to give you. you are going to get a 30 to 62nd commercial in the middle of everyone and will show notes of everybody for that entire month. And we are going to promote you separately. Some of them are paid sponsors and some of them are affiliate sponsors.

Moving to paid sponsors

So, we are moving more towards paid sponsors in some areas. In other cases, affiliate sponsors have turned out to be much more profitable for us in a month. We have adapted that as we go along. But the sponsors that are truly aligned to know who our listeners are.

My last point on this is before I took a year off my followers were 80% people that were in mid-level mid-career sales and leadership positions. Now we are almost 70% of entrepreneurs who follow us. People who have been on my show love it, so they follow it. We have a target audience that I have learned how to sell into myself differently with my guests.

Designhill: How to promote and syndicate and distribute your podcast?

Use social media and word of mouth

Mark Hayward: There are three areas that you can reach your audience in. These areas are word of mouth, social media, and a website. So, to be able to promote your podcast, I think you have to hit all three of those.

I think we are well aware of word of mouth. Tell your friends, family, colleagues, acquaintances, whoever it is about your podcast. That’s just a natural thing that I think everyone should be doing.

Social media is an interesting one. Michael is on LinkedIn, that’s where I get most of my attraction. That’s where I get most of my interest. But to be honest, Facebook, Instagram, Linked In, Twitter, there was a place for all of them to promote your podcast. So, I would say that you should not necessarily stop yourself.

Talk about your website

But I just want to talk about the website and it never used to be that important to podcasters. Now people are searching for podcasts on Google, which I think is fascinating. Because the search on Apple podcasts is not great, you can’t do it by filters or anything. It is not a very good way of being able to search for a podcast on a subject or a type. So people are going on to webs and Google to search podcasts, through topics and filters.

So, I think that’s a great way of being able to promote your podcast. Publish your podcast, show notes, and a little bit of extra information about the podcast or the guests. All these ways help build up your audience and build interest. But I do also think it is your callback career to go back to social media. I think you should 100% release on the sites that you enjoy being on.

This is because when you start getting interaction and discussion. Then, you can be able to communicate. You are then able to share insights or can communicate with them if they might be interested in a certain topic or make suggestions. So, social media is a really important platform for promoting your website via your podcast. That is because that interaction and community you build for your podcast are what’s going to keep the organic growth going.

Steady and organic growth matters

Now we can all do Facebook ads, order Google ads, and get a spike and some increased interest. But that organic growth of building up for months is so important for your podcast. And I would say, do not always look to get the spikes quickly. Sometimes it is really important to grow it over time. Promote and build up a community. Because what you want everyone to do is to listen to your podcast regularly. And you want to build up that community. That interaction you get through websites or social media pages is so important for your podcasts and your podcast community.

Designhill: How do you ask people to share your podcasts with their friends and family so that you get the initial traction?

Take your podcast as a business

Tim Krotiris: We should understand that you need to treat your podcast as a business. It may be your main business or a media company. You may be starting this and want to do it professionally. Or, you may be building up an audience to drive sponsorship dollars. Take it as a business.

So, like any startup, you start the same way, asking friends, family, and communities for help. I think you should start and then refine. Once you have got a product to be able to dictate some different terms. You want to be on my podcast. Also, you need to share your process. But it is the same format that you would build any business.

It is a highly competitive field

I think an SME has a lot of work to do. This is a highly competitive game because you need a microphone and a phone and you are off to the races. So we’ve got low barriers of entry. You got to understand that everyone here is really good because they know the game and know the time. And I think to start, you are going to have to beg to borrow, not steal, and get that little bit of traction.

I have probably learned and it is not learned from podcasts, it is probably learned as a philosophy of life. You would be good to people, you do the right thing. Be generous with yourself and support others. It is a rapper, prosody type thing, which is, this is a small community of good people.

Now, these guys might look at me and say they have never met this guy before.

But you know, hey, he might slot into someone who lets me down one day. That is because I think he would not embarrass me, or vice versa. it is like, hey, I do not know any of these guys. But tomorrow, I will get my media guys and go, hey, make sure you shout out to them, push them, make sure their podcasts get put there. Why? Because for no other reason than we’re all on this journey together.

Be a contributing good person

Being a good person in a community and contributing, generally fast-tracks you in things that come your way. And this is not our core business just happens to be going well, because we enjoy it. We have got no agenda. So, if that has worked for us or not, have love to hear everyone else’s opinions on that. For me, it is to be generous with who you are. Because generally being a good human. you attract other good humans. You can help get that roll on its pick, particularly in the startup stage where it is damn hard.

Mark Hayward: Podcasting is developed, it is no longer the medium that you can interview people on and expect shares to be enough. You know that’s a sad truth of podcasting in 2021. So, I think all that is very valid stuff. But I think a lot of that is now the baseline, whereas before it was the extra mile, which is the old entrepreneur cliche. The extra mile is less crowded. But it doesn’t mean anything.

Use podcast to market

So, your podcast is something that will help you to market something. If your podcast is the product, the marketing doesn’t change, it can’t change, it is no different. Because you are still saying to someone, here’s a thing that I want you to invest some time into. What I want out of it might be different from what the other podcaster wants out of it.

But the law of attraction, the prospect and that’s all the same, regardless of what you are trying to achieve with it. That’s what’s changed. Because now there are 2,136,400 and something podcasts, and next week, there will be 120,000 more. And so that social sharing is fantastic and needs to exist, that being good to people should be a baseline for life.

You know, not everything that we’ve said already should just work. However, there is something that you can do that no one is doing. So, the old extra mile cliche, this is the new extra mile for podcasting.

Have a good trailer

The first thing you have to do that no one does is have a good trailer. I am not talking about episode zero that used to be taught in 2012. To get into new and noteworthy, I am talking about an actual bona fide well-written trailer that is marked as such in your podcast. Or, it should be as captivate and where you can then embed it onto Twitter. You can embed it onto LinkedIn because I do not care about your podcast for 45 minutes.

It doesn’t matter what you tell me you are good at and what your interviewee says. They are really good at doing something that I already love. So, you have got to convince me in 90 seconds. And, curate that pod trailer in such a way that you say, here’s why you should listen, here’s where you can listen, it is free. Say that there is an episode that I would recommend that you get started with.

Recommend episodes

Which episode do you recommend? You go to your analytics in your podcast hosting provider and look at the highest downloaded one for the last three months. Then, you recommend that you send people to that trail and let them prospect themselves. And that works. So, I mentioned that you have got to be social, share, and do paid ads, and so on. Well, what if you threw a lot of people into that one trailer? You can retargeting on that. Also, you can test conversion rates, you can do so much more.

So your podcast is a product, even if you use it to sell a product. I would bear that in mind. There’s a lot of people doing the baseline. And if you get to stand out the baselines no longer enough, I am afraid.

Designhill: How do you make podcasts a revenue-making means for your company or the brand of your company?

Michael Sherlock: It depends on your business and what you are trying to accomplish. When I started my podcast, I was thinking about how I just wanted more people to hire me and buy my books. Then, get me to come in and speak in a trade. That was my primary objective.

Interview possible customers

Along the way, I realized that the opportunity to interview great guests was something I had never capitalized on until this year. And so this is kind of a tough one to say. But think of it this way. I produce. So, for one week, a month, I tape an entire month’s worth of episodes. I have between 20 and 24 hours of taping, for a month’s worth of podcasts. And in that, I have narrowed it down to 20 to 24 people that are possible consumers of at least one portion of my business.

During that hour, we do not take the whole time to talk to them. I get to meet them, I get to know them, I enjoy them, they enjoy me, they have a great experience. The next thing we are talking about is different ways that our businesses might work together or ways they might benefit.

Let me give you one example. We have a second company, which is a placement company. My whole team is from Kenya. They’re amazing people. And because of other small business owners like me, people kept saying, Michael, as I am interviewing them for my podcast, how do I find somebody like Josie? Who’s your podcast manager or learner? Who’s your marketing manager? Then I think that there’s another business here.

Know your potential clients’ business

So, in that hour-long content conference conversation, many ended up becoming clients of the Cuckoo Abyss. That is the name of our other company. They had a great opportunity with me to talk and get to know me. I get to know them. But they understood that I knew their business too, and what their pain points were. So, I do podcasts because I love them.

You can’t ask for a better opportunity than 20 to 24 qualified hours in front of your potential clients, or potential business partners. So, if there’s a part of your business that you can benefit from, then this is an amazing opportunity. You just have to take it to capitalize on it.

Designhill: Is it okay to have a podcast hosted on one platform or use multiple platforms?

Dijana Llugolli: If the question is on a hosting platform, have just one platform to host your podcast. But we stream on nine different platforms throughout the hosting platform. So yeah, I think it also depends where your listeners are at.

For us, it is Apple podcasts that it is ranking the most like, so we are pushing Apple podcasts all the time. And also Spotify, like I am in Sweden. Spotify is our thing. So yeah, definitely make sure that you are doing the thing correctly. Just analyze and check where your podcast is performing the best.

Designhill: What should be the structure of the content that should come up with the podcast in terms of the promotion?

Dijana Llugolli: So, in terms of promotions, we do not have a structure, but the description is always the same. We feature and interview people, and we want to spotlight them. So, we find out who this person is? Why is this relevant for you to listen to? What are the things that they said, like just little nuggets of the show? What is their call to action?

I do not promote my things on my podcast. It is really important for me that I interview people and that I spotlight them. Going back to the promotional parts, I think these kinds of events are a great marketing tool to promote your podcast. So I think that speaking at other people’s events, speaking on different virtual stages, is a thing where you can promote your podcast as well.

Designhill: What would be your final word to the audiences who want to start podcasting?

Align podcast with your business

Tim Krotiris: I think you should understand where podcasting sits in your ecosystem, business, and what you want to do. But look at it and start with the intention that you want to do it. Because you’ve got to love it. If you enjoy the medium, you are going to want to keep digging in and master it more. And when you start doing that, you are probably starting right on the right foot. So good luck to everyone, particularly all the SMEs out there which I know very well. Good luck with that. Have a go.

Be passionate about it

Mark Asquith: You should be passionate about the thing that you are talking about, and you would not go wrong. But remember, as well, this is the one thing that many podcasters get wrong. This show is your show about the old tropes of podcasting. Largely, they have changed because podcasting is more mainstream.

This is your show. do not put other people front and center. You are building your influence. And that’s what you are intending to do with this thing. So try and just balance that out.

Know what you want

Michel Sherlock: Overall, make sure that you evaluate. It should be doing what you want it to do. And if it is not then evaluated, where you can change and adapt. It doesn’t have to be perfect, especially in the beginning. The smartest thing I did was take one whole complete year off. I mean, it is hard because you lose momentum as people are following you.

But at the same time, I came back stronger when I had a much clearer vision about what I wanted to achieve with it. Why I wanted to achieve it, and how I was going to measure it. As we see that happening now, it is a great result but you will make some mistakes along the way. Doesn’t matter. Just learn from them.

Produce great quality podcasts

Mark Hayward: I think for me, it is still a medium where there is not a huge barrier. There is no barrier to entry. You can get a microphone, a laptop, and you can do it on your phone. So, you do not have to do it professionally.

But I want everyone to think that you can produce a high-quality podcast with great guests and great stories. And anyone can do it.

Provide value

Dijana Llugolli: Make sure that you do what you do the best. Do not get stuck with so many things like production and team, etc. Just outsource the things that you are not there to do. Focus on providing value to the audience.

So, follow these tips from the experts when you are planning to launch your podcast. There is a lot of competition with thousands of podcasts already active in your field. Therefore, make sure that you stand out in your efforts to drive your audience’s attention.

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Wrapping Up

Podcasting is an impactful means when it comes to driving an audience’s attention to what you are doing. But beginners should launch their podcast carefully. The experts say that you should provide value to the listeners. You should be passionate about podcasting and the subject you choose.

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