The world is full of colors. We simply cannot ignore the importance of them in our daily life. The impact of colors is such that they influence our buying decisions as well. It is because colors have a psychological effect on all of us. Now, ... Continue reading
The coronavirus pandemic continues to haunt businesses as people are still hesitant to visit crowded places. With no-one predicting how long the crisis will last, small companies are restructuring their marketing strategies to survive and drive some growth. In this new normal, businesses with ... Continue reading
Creativity is the natural extension of our enthusiasm. However, sometimes creative people such as artists, designers, illustrators, etc. find difficulty in keeping their creative spirit high. In short, they feel stuck with no idea what to do and create. This mental state is known as ... Continue reading
The coronavirus pandemic has severely damaged the prospects of most small businesses in the hospitality industry. No one can predict how long this crisis will drag, which has only made the business owners cautious about their future. But with the best practices to do the ... Continue reading
Great companies start when founders work to change the world, not to make a fast buck. When it comes to the cannabis industry, the biggest challenge faced by cannabis entrepreneurs is stigma. The people and society don’t fully accept what you’re doing. Founder ... Continue reading
Small businesses have only limited resources to depend while reaching out to their niche audience. For them, the precise targeting of potential customers on social media is the key to grow businesses. However, small brands need to follow best practices while doing social media marketing ... Continue reading
Lettering and typography are an integral part of creating unique and attractive visuals. The demand for designing a wide range of marketing materials using lettering is increasing by each day. Such visuals catch our attention immediately due to the impressive combination of text and colors. ... Continue reading
With work from home being the norm of the day due to the COVID-19 pandemic, most businesses are struggling to manage and coordinate with virtual teams. They are yet to figure out how to establish a fruitful virtual communication amongst the employees. It is ... Continue reading
COVID-19 has dealt a severe blow to small businesses across all industries and sectors. The markets are shut down, people staying at home, demand, and supply worsening by each day - all this has resulted in a gloomy scenario for businesses. But the cannabis business ... Continue reading
Since the novel coronavirus outbroke in December 2019 in Wuhan — the capital of Central China’s Hubei province, media (both electronic as well as print), has been full of updates about the disease. It's almost impossible to avoid, but what if you have any ... Continue reading
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