Interactive content helps businesses improve prospect engagement achieving 50% click rates, over 80% content completion rates and 40% lead form conversions. In fact, interactive content offers umpteen rewards to businesses. And perhaps the best form of interactive content that helps you beat your competitors to ... Continue reading
Trending what marketing looks like year over year is a way for small businesses to get a headstart on what their partners, competition and consumers are looking for or will find important as they gear up for each new year of marketing. Digital marketing has ... Continue reading
In this pacey digital world, static content seems to have become a thing of the past. Surprised? You always thought a professional website design, comprehensive blogs and interesting social media posts can help you boost your business on the web? Well, the time has changed. ... Continue reading
Starting a business is perhaps easy but to run it successfully in today's highly competitive market is too daunting a task. Small businesses specially are overwhelmed by the ever growing size of today's markets and ever increasing number of competitors. But there are ... Continue reading
Plain and static content does not work anymore when it comes to driving customers. Instead, big enterprises and small businesses now prefer interactive content to engage the target audience. A user interacting with content also engages with the brand for a long time. That is ... Continue reading
Earlier it used to be okay to use static photos and videos to promote your business and have a static website photo gallery or post your blogs to social channels. But things have changed dramatically over the years. Now, due to ever-increasing use of ... Continue reading
Interactive content is grabbing attention of businesses in a big way. In fact, interactive content has hugely impacted small businesses make strategies to draw in more customers. Almost every small business is creating and marketing interactive content in a bid to increase their reach amongst ... Continue reading
Your fan following on your social pages is perhaps one of the best ways to measure your small business' impact on the social media landscape. But people will like your social media pages only when they like the content that you're posting. If they ... Continue reading
Simply posting a blog, article, or web content has its own usefulness, but such static content does not ensure readers' active participation. To do that, you need to cleverly repurpose your static content and present it in the form of calculators, infographics, videos, assessments and ... Continue reading
You do not have to start from scratches every time when developing your content strategy. Instead, it makes sense to repurpose your successful static content that you have already published or posted on your site and turn into an engaging and interesting interactive format. By ... Continue reading
