Far too often we see the initial impact of a disaster or crisis, dwelled upon for too long. The recent outbreak of the novel Covid-19 virus, for example, has been no exception. Most businesses are still reeling and feeling the effects. But with every ... Continue reading
The world is full of colors. We simply cannot ignore the importance of them in our daily life. The impact of colors is such that they influence our buying decisions as well. It is because colors have a psychological effect on all of us. Now, ... Continue reading
Many small businesses are lacking in adequate funds during the COVID crisis to deal with marketing issues effectively. For them, email marketing is amongst the most affordable means of reaching out to their target audiences. With some basics of this marketing strategy, businesses can overcome ... Continue reading
The coronavirus pandemic continues to haunt businesses as people are still hesitant to visit crowded places. With no-one predicting how long the crisis will last, small companies are restructuring their marketing strategies to survive and drive some growth. In this new normal, businesses with ... Continue reading
The adverse impact of the COVID-19 pandemic on businesses is now very much visible and evident. Staying indoors, surfing the internet and working from home have become the new norms. No one has a clue about how long this crisis will linger on. However, ... Continue reading
As COVID-19 continues to transform our lives, millions of people worldwide are working from home. For experienced remote workers, little has changed from day-to-day. For others who are new to remote work, normalcy is being redefined. During these extraordinary times, the COVID-... Continue reading
Small businesses, especially entrepreneurs, are going through a horrific time during the COVID pandemic. Most of them still have not adjusted well to the changing market scenarios. Major issue is that they feel directionless in dealing with customers who are in the virtual world rather ... Continue reading
The coronavirus pandemic has severely damaged the prospects of most small businesses in the hospitality industry. No one can predict how long this crisis will drag, which has only made the business owners cautious about their future. But with the best practices to do the ... Continue reading
Small businesses have only limited resources to depend while reaching out to their niche audience. For them, the precise targeting of potential customers on social media is the key to grow businesses. However, small brands need to follow best practices while doing social media marketing ... Continue reading
Lettering and typography are an integral part of creating unique and attractive visuals. The demand for designing a wide range of marketing materials using lettering is increasing by each day. Such visuals catch our attention immediately due to the impressive combination of text and colors. ... Continue reading
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