Did you know the right logo size is essential for seamless branding? Undoubtedly, a logo is the core brand identity of any business. People see a logo to authenticate a business’s website and its products or services. So, keeping a logo design that looks impressive on all online platforms and prints is advisable.
But the question is, what size of logo should you choose? Is there an ideal or standard size that fits all? The answer is that different online platforms have their own logo size requirements. For instance, the logo size should be 800 x 800 pixels when uploading it on a YouTube profile photo. However, the logo size for a website should be a maximum of 100 pixels.
Consider some basics of logo sizing to ensure that your logo works perfectly on all online and offline platforms.
Logo sizing basics
Before discussing different logo sizing requirements for websites, social media, and print, let us look at some basics of logo sizes.
Remember that a logo should be scalable to appear on websites, business cards, billboards, and every other site while maintaining its quality. It should look impressive on a tiny size and a giant billboard without getting pixelated.
Consider these logo sizing basics:
Logo size measurement is done in pixels – Logos are measured in different pixel sizes, such as 500 x 500 pixels. Also note that pixels refer to the dimensions of a logo, whereas the file size is expressed in bytes such as KB/MB/GB.
Vector files are essential — Vector files are considered the most useful since they allow for scaling a logo or any image to any big or small size. These files are created in Adobe Illustrator and other similar programs. They can be converted to PNGs, JPGs, and other file formats of your choice. Also, print materials often request logos in vector files for resizing purposes.
Different logo variations — You should have your logo in horizontal, vertical, and square shapes. This is because different platforms such as websites, business cards, billboards, and clothing such as T-shirts require logos in different versions for better placement.
File types are essential — If you use your logo online, make sure it’s in PNG file format, and its size is less than 200KB. This lets the logo file load faster while looking sharp and clear. No matter how compressed they are, PNG files don’t lose their quality. They also come with transparent backgrounds and are perfect to be used on websites and social media platforms.
Scalability — A logo should be easily scalable, especially to any bigger size without sacrificing its quality and details. The downsizing and upsizing shouldn’t impact its quality.
Prepare guidelines for logo use — You should also need to create a brand guideline document for logo application and placement purposes. The guideline helps keep your branding consistent across all channels. For example, it will help you decide the logo for your business card pixel size including all the offline and online platforms.
Standard logo sizes for websites
If you run a business, it is possibly on a website where customers can find out more about your offerings of products or services. Websites for businesses hold the uppermost place in the modern business world.
But your website is about more than just showcasing your products or services. It is also about promoting your offerings and establishing connections with customers. That is why displaying your website logo size prominently at the right place is crucial.
However, the web logo size will depend on where it will be displayed. It is advisable to use a PNG file.
Standard Logo size for a website header
Mostly, a logo appears on the header/banner and the favicon at the top of a website.
Most logos on the website appear on the left side of the navigation bar at the top. This is because the logo can appear on each website page.
As far as logo size is concerned, it will depend on the website theme and website builder.
Still, some standards are followed for logo sizing on websites.
Logo size for a vertical website layout should be 160 x 160 pixels.
Standard logo dimensions for a horizontal website layout include 250 x 150 pixels
350 x 75 pixels, and 400 x 100 pixels.
Typically, an average logo height on a website is between 20px and 30px. The logo width will largely depend on the length of a brand name.
Logo sizes for favicons
Favicons are tiny images that appear on your website’s search bar. These small images become an identity of your website so that customers or visitors can identify and resonate with your brand quickly. So they can locate your website instantly using the search bar.
The standard favicon sizes are as follows:
- 16 x 16 pixels
- 32 x 32 pixels
- 48 x 48 pixels
Standard logo sizes for social media
There are many social media platforms accessible to modern individuals and business owners. However, each platform has its logo sizing requirements, so one size only fits some. When taking your business to social media, consider displaying your logo at the right place and in the correct size for maximum visibility and impact.
Social media has various applications; you should consider them when showing your logo. So, consider cover photos, profile photos, banners, image posts, etc., when putting your logo on social media. Profile photos are usually circular or square. Banners are rectangular and narrower. Image posts can be horizontal, vertical, or square.
As far as getting to the correct logo sizes for different social platforms, here is a brief:
Instagram logo size
- Profile photo (circular) should be: 110 x 110 pixels
- Preferred file type is: JPG
Tips for Instagram logo sizing:
- A JPG file is best for Instagram since it allows you to control the image quality. However, Instagram will automatically convert any file into a JPG. If your original file is not JPG, image quality may be lost.
- Display the most prominent part of the logo in the middle since Instagram crops the logo image to make it circular. Therefore, consider a monogram of your logo.
Facebook logo size
- Profile photo (square) should be: 180 х 180 pixels
- Cover photo should be: 820 x 312 pixels
- Preferred file type is: PNG
On the desktop computer screen, the logos will appear in 176 x 176 pixels, while on smartphones, it will appear at 196 x 196 pixels.
Tips for Facebook Logo sizing:
- Facebook will crop your profile image to a circular shape. Therefore, keep your logo’s important details in the center. Prefer a monogram or icon sizes for your logo.
- Facebook will crop the left-hand side of your cover photo as a logo image. So, keep everything for Facebook vector logo center aligned.
YouTube logo size:
- Profile photo (circular) should be: 800 x 800 pixels
- Thumbnail photo should be: 1280 x 720 pixels
- Cover photo should be: 2560 x 1440 pixels
- Preferred file type is: JPG, PNG, BMP
Twitter logo size:
- Profile photo (circular) should be: 400 x 400 pixels
- Cover photo should be: 1500 х 500 pixels
- Preferred file type is: JPG or PNG
- Max file size should be: 2MB
LinkedIn logo size:
- Profile photo (circular) should be: 400 х 400 pixels
- Cover photo should be: 1128 x 191 pixels
- Preferred file type is: JPG or PNG
- Max file size should be: 8MB
TikTok logo size:
- Profile photo should be: 200 x 200 pixels
- Preferred file type: JPG or PNG
Pinterest logo size:
- Profile photo (circular): 165 x 165 pixels
- Preferred file type is: JPG or PNG
Google My Business logo size:
- Profile photo (circular) should be: 970 х 530 pixels
- Cover photo should be: 1024 x 576 pixels
- Preferred file type is: JPG or PNG
When posting your logo or other images on social media, prefer PNG logo files over the other files. This is because PNG files retain the quality of an image in a compressed format. JPG files, for instance, lose quality when compressed, while file sizes may be similar to those of PNG files. That means a non-PNG file may result in logos looking blurry or pixelated.
What are the logo size requirements for printing?
You might print your logo on t-shirts, brochures, posters, business cards, packaging, mugs, etc. so, choose the right size for better quality.
Send the correct size of your logo to your printer. You can try out these logo sizes for printing purposes:
- Logo size for t-shirt printing should be 14 x 15 inches
- Logo size for an 11 oz mug should be 8.5 x 3 inches
- Logo size for a hat should be 3 or 3.5 inches wide
Before sending the correct logo size, check out what printing size your printer accepts. That will help you send only the correct logo size and void further issues. You should be prepared to send a logo in vector files, as most printers ask for it to scale up or down a logo.
Vector files are useful for scaling up or scaling down a logo without losing its quality. These files also have CMYK color mode, which refers to Cyan, Magenta, Yellow, and Black colors. The CMYK mode is mostly required for printing purposes, while the HEX color code is for online use.
So, these are the basics you need to consider when deciding on your company’s logo size for websites, social media, and print. Keeping these aspects in mind, you can ensure that your logo is just the right size.
Whether you’re using Designhill or any other platform for your custom logo design, ensure you get the right size for various applications and uses.
Logo size infographic
Wrapping Up
Correct logo sizes matter when logos are displayed on websites, social media, or used for printing. With correct sizes, a logo becomes scalable and retains its quality and fine details. But one size does not fit all. Each online platform and print has specific logo sizing requirements that you must meet first.
