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How much does a custom logo cost in 2024? A detailed guide

by Alice Jackson Tweet - in Logo Design

How much does a custom logo cost in 2024? A detailed guide

Last updated on March 13th, 2024

So you’re ready to start your own business. But how much does a logo design cost? If you haven’t asked this question yet, you may end up breaking your bank. The custom logo cost depends on various factors, like the designer you choose, the agency you hire, elements you would like to add, and more.

The cost for a logo design may vary from $50 to $2500 or beyond. Not all business owners find these costs suitable for their needs. While some need a more affordable option, others may intend to pay more if the design is relevant.

Here, we have gathered a list of factors that influence logo price. We have also estimated the exact cost of a logo to help you out. Let’s take a look. 

Factors that influence logo design cost

The cost of the logo includes several aspects and factors. It would of great help if you consider these factors before hiring a designer or collaborating with a graphic design agency. 

01. Design process involved  

Design process

The most important determinant of a logo design cost is the process involved in it. If you choose a simple process, the pricing will be affordable. But if you choose a process like analysis, design discussions, brainstorming, mockup, etc., it will increase the price. Using a DIY tool usually involves a simple process and costs less than what a designer may charge you. 

02. Expertise and experience 

The logo pricing depends on expertise and experience factors, too. A designer or agency with years of experience in custom logos will charge you more than those who are just starting off. 

customizing a logo template

A logo designer with many years of experience and a high skill set will cost you much more than a designer with basic skills.  

03. Location of the designer or agency 

Quality of the logo

The location of the designer or the design agency also plays a crucial role in determining the logo design cost. For example, a studio in New York will cost you more than a designer working in a remote area. 

04. Number of revisions 

logo design process

The costs will escalate if you ask the designers to do multiple logo design revisions. Each revision of the design will cost you additionally.

05. Quality of the logo

If you intend to own a high-quality logo that uses custom fonts and hand-drawn illustrations, it will involve higher costs. If you use templates, the logo price will be much lower. 

custom logo

So, consider these factors to keep the prices within your budget. 

What’s the cost of a custom logo in 2024?

Here is a comparison of different options available for logo costs. Go through them and then decide which one best suits your needs.  

01. Logo cost when designing it yourself 

If you want to take the matter in your own hands, there is an option of DIYing it on your own. You can create a logo for your brand using any online tool. Designers, too, can do the same by using a tool or software, but it comes with a cost. 

As a designer, you need to find out how much to charge for logo design when created using a tool. You will be spending funds on buying the right design software. 

There are some renowned sites where you can design your logo. But these sites will cost you a larger payment. For instance, Sketch is a site where you can create your logo. But you will spend $99 to buy a one-year license. You get your logo files in various formats, such as SVG, PDF, JPG, and PNG. 

Adobe Illustrator is a popular app that lets you use its design services for $29.99 monthly. Canva is another site most individuals use to create various designs. But its subscription will cost you $12.95 monthly or $149 annually. Whereas on Designhill, a basic logo designed using its logo maker will cost you $20.

02. Logo cost involved in buying and customizing a logo template

Consider buying a logo template to customize your design per your requirements. Many pre-made templates allow you to design your logo from scratch. But you will be paying a good amount of fees to access your choice of template. 

For instance, most templates on the Creative Market site cost between 19 Canadian dollars and 39 Canadian dollars. The cost will depend on your licensing options. Graphic River charges $10 for a low-grade template. For high-grade ones, you need to pay $200.

Similarly, on Etsy, the cost of logo design templates ranges from $15 to $250. Customizing a logo may cost you additional. Some sellers may charge you for the desired source files, too.

03. Logo cost of using an online logo maker

Online logo maker tools also help create custom logos without taking help from a designer. These AI-based logo maker tools design a logo based on your inputs. Some sites provide these tools free of cost for creating the design, but they charge a fee for downloading it. 

Generally, logo makers fall in a low price bracket. You may not get quality designs with free logo makers. So, prefer a paid option that will deliver you logos in the correct files with post purchase customer support. You can easily create your monogram logo or any other type of brandmark at a nominal cost in this way.

For instance, Designhill is one such site that offers its logo maker service to users at a nominal price. Its basic PNG logo package costs $20. The high-resolution logo package costs $65 and more.

04. Pricing involved in crowdsourcing a logo design

Crowdsourcing is another helpful and popular way for business owners to access a unique logo design. This method involves the participation of dozens of designers in designing a logo or any other design project. The graphic design cost of a logo or any other design is usually manageable. 

The client launches a logo design contest with a detailed brief and prize money for the winner. Several designers submit their logo design ideas in response to the brief. The client then chooses one logo as a winning design. That has been the popular way to crowdsource a logo. 

But how much it costs? Designhill is a leading crowdsourcing platform. You can start crowdsourcing a logo at $249. 99designs offers its logo packages ranging from $299 to $1299. DesignCrowd lets you launch your contest for $129 for crowdsourcing a logo.

05. Cost of hiring a freelance logo designer

Business owners can also opt to hire a freelance logo designer. They can work closely with a designer and get a custom logo designed the way they like. This method is known for building a personal relationship with a professional designer for future projects. But hiring an experienced freelancer is usually expensive. So, if you have started your coffee shop business and need a cafe logo, hiring an expensive designer or agency may not be a good option.  

A fresh logo can cost you anywhere from $250 to $2,500, depending on the skill and experience level of the designer. Freelance designers also charge their hourly rates at Dribble, ranging from $15 to $200 per hour. The hourly rates at Fiverr usually range from $35-$100. Upwork rates are between $10 and $200 per hour. Designhill lets you hire a designer on a one-to-one basis within your budget. 

06. Cost of hiring a logo design agency

If none of the above options suits you, consider hiring a logo design agency to work on your logo project. Normally, design agencies charge a minimum of $2500 to create a professional logo design. Depending on the agency’s expertise, the fee changes can range from $5,000 to $10,000. 

You will also deposit half of the cost of a custom logo before the agency starts working on your logo project. If the agency signs a contract, you must pay the full fee even if you do not like the result. 

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Choosing the right option

Which of the cost options mentioned above would you like to choose? That depends on how much cost you can easily bear toward creating your professional logo design. Note that your final costs of creating and accessing a quality logo design will depend on many factors.  

But if your budget for the logo is under $100, design it yourself. You can also buy and customize a template if you can edit it efficiently. But if you have a good budget for starting a high-end business, settle for an expensive option. For instance, you can get your e-commerce logo or any other logo created by a design agency.   

So, these are the various costs involved in creating a logo design. It all depends on your budgetary allocation for designing a logo, which is your core brand identity

Wrapping Up 

Small business owners should first compare different cost options for designing a logo. They can explore an online logo maker tool to design on their own. Or they can use a design template, crowdsource the design, and hire a freelancer. It’s better to compare them for their prices and additional costs before making a final call. 

Alice Jackson is a business consultant, blogger, social media enthusiast, online market analyst, amateur designer and an avid author at Designhill. She has written on several topics including social media marketing, SEO, content marketing, startup strategies and e-commerce. When she’s not writing, she loves spending her time reading romantic novels, Connect with her on Twitter: @jackson_alice1



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