Last updated on April 21st, 2020
Most people recognize design as the one thing that stands out the most. It is the icing on the cake or the flowers decorating the table. But design is much more than what you see on the top. It is all the elements, processes, and decisions that make up one thing, carefully combined and perfectly laid out towards a single goal.
What is Design Thinking?
Design thinking is a process and a philosophy concerned with utilizing a user-centric method of making decisions to create solutions in solving a problem. It is valuable in improving your business, often used in planning out blogs and social media accounts. Designer or not, it is beneficial to follow this train of thought.
If you want to be an authority blogger, you need a nice, professionally designed website. New bloggers often think that it only means a website that looks good. They don’t think about the hours spent trying out every font, color, or other elements before you can say your blog feels right. In many cases, all that matters for them is the end-result – a simple yet beautiful design.
User – Centered Design Experiences
The entirety of your blog takes more than just the website. Your attractive, smooth flowing and well-functioning site comes together after a series of small, critical choices. You made those decisions after much thinking, believing they will have a huge impact with your brand. This is where design thinking takes place – when you create practical solutions to meet the needs of your blog.
If you don’t know this yet, your customers and prospect audience are more likely to trust you if you have a good landing page design. People are inherently drawn to beautiful things, which also applies to website design. However, it is the truth that beauty without substance is not enough. For that reason, you need a conversion-focused design for your blog.
In adopting design thinking in building your landing page, the focus is entirely on the user. You need to always keep in mind that your target is to create a website with experiences that will lead the visitor to a specific action. Every decision and every element concerning the page must be geared towards achieving your business goals.
Adopting Design Thinking In Building Your Blog
If the aim is to have increased traffic and conversions, implementing design thinking is crucial. The question is, ‘how and what strategies to use at each point of the design process?’
Here Are Some Design Thinking Principles To Keep In Mind
01. Understand The Problem
A good design is one that resolves a problem. Therefore, you should start by finding the purpose of your blog. The same is crucial for when designing social media page. You will have to ask yourself ‘Why?’ many times until you understand the problem. When you find your reason, you can have a better idea of the best solution. Thinking about the problem also helps you focus on the elements of the blog that will help you solve it.
You created your design blogs for a purpose, likely to understand and resolve a problem for your consumer. Utilizing design thinking in your blog begins with this – empathy. You need to first empathize with your customers whose experience said problem you wish to solve. When you put yourself in the shoes of your consumer, you acquire a better understanding of their needs and what they want from you.
Do this by first mapping out the experiences of your customers. Then, you will discover the challenges they faced. When you know these things, you will see the path forward. Start asking questions now so you can begin looking at new facets of the problem and see a complete picture with nothing else left unasked.
02. Aesthetics Must Follow Purpose
When you understand the problem, it gives you the purpose. You can use that to decide on the form of your blog. It is where you can use all the aesthetic principles and techniques used in web design. When you apply this way of thinking to each element and the whole design, you can create a persuasive web page that can effectively get users to ‘click.’
People tend to like pretty and shiny things. We often like it much more than something being functional. When we look at and use an aesthetically pleasing design, we feel pleasure that gives us satisfaction. But while aesthetics is essential, it must follow a purpose to ensure it satisfies everything that your consumer needs.
Aesthetic design matters in your blog and in that regard must account to all senses, not just sight, as much as possible. The expectations of today’s users have now evolved together with the field of design, which is you need to account in your blog. However, remember that they expect usability by default, so you cannot overlook that your social media accounts have both design and function meld perfectly together.
03. Iterate Ideas And Explore Other Options
When you finally understand all the challenges your customers face, it is time to come up for possible solutions. It helps if you first pose a question. Ask yourself how you can help a user with his problem using the information you learned about his situation. When you do this, you can be in the right mindset for collecting ideas.
Continue asking questions while encouraging all ideas and answers. Don’t leave out anything, even crazy-sounding ideas. You need to create a safe environment for them to grow, so you can choose the ones that suit whatever your audience is looking for in your blog. After you’ve exhausted your ideas, then you can begin to sort, edit, and iterate to find the ones you can carry forward.
Web design or not, it is crucial to go over your ideas repeatedly because your first idea is not always the best. Think it through many times while also exploring other options. Look at the problem from different angles and sides to come up with more concepts for solutions. Evaluate each of them thoroughly to find the perfect idea to advance in designing your blog.
04. Analyze Your Work Objectively
During this stage, you can test the design of your blog based on your goals and field. Execute tests quickly and inexpensively, taking with you results to analyze for determining the value of your work. Applying design thinking in your blog means that you can expect not to hit the nail on your first try and it is okay to fail.
Design thinking is about adopting the way designers think, including being able to criticize your work objectively. You need to be able to step back from your blog and see if it solves the problem. Ask yourself, ‘Did your choices helped you design blog both in visuals and function?’ If the answer is ‘Yes,’ you can say you’ve done good work. If not, that is okay.
What’s essential is you learned something from your failure that helps improve your blog. When you test your blog or include analytics in its design process, you can obtain pertinent information to save it from a costly mistake. If after analyzing your work you found it did not test well, then you can re-evaluate, modify, and analyze it again until you find the right design.
05. Focus On Details But Also Look At The Bigger Picture
In your blog, the details matter. Details make everything, so it goes to say they are vital in design. It is a huge myth to say that if your design is good, it doesn’t matter if the small details are not polished. Many people usually overlook these details, but these tiny elements of the blog are just as impactful as the larger ones. Ask any graphic designer and you will have the same view.
The small things add up to become the bigger essentials. So that means that the entirety of your blog is the details. Without considering the smaller pieces of the design, you can never satisfyingly complete your project. If one of these details are off, they can make your whole blog feel off. Analyze your design meticulously and go over every inch of it, paying attention to such things as:
iii. White space
It is vital to look at your blog closely so you can find anything that isn’t working and resolve it accordingly. However, you should also look at the bigger picture to ensure that your website design looks good, both separately and as a whole. The components must work well on their own and together. Also consider an even bigger picture – where does your blog design fit when concerning your reader?
Try to put yourself in your audience’s shoes to look at how your design will impact them. By taking in their perspective, you can get a gleam of what impression they may have from your blog based on its aesthetics, function, and content. This is an insight that will help shape your blog in the design that will truly accomplish your goals.
So, there it is. The bottom line is you must always question every decision you make towards building your blog. Given the benefits of design thinking, it is a good thing you can apply it not only in starting a blog but in every aspect of your marketing campaign. With design thinking, you will have the capacity to solve your client’s problems as they expect.