Last updated on April 15th, 2020
Clients are the backbone of every business. Without clients, there is no one to serve, and when there is no one to serve, there is no business. When you chose freelancing as your full-time job, you may not have much idea regarding how to find potential clients. But once you begin your research and learn what clients look for in a freelance graphic designer, you begin to grow.
Most of the freelancers start their businesses by building their portfolio that talks about their expertise, create their social media profiles for promotion, and then wait for the clients to approach them. Well, it’s good to have all these things but it is not enough. To catch the attention of clients, you need to put some extra efforts. So how do you get more clients? Well, in this blog, we will be sharing tips that will help you to get a new logo design client every week. Let’s get started!
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Here Are The Amazing Ways To Get A New Logo Design Client Every Week
01. Build Your Portfolio
Being a designer, you must be aware of the fact that no matter what type of designer you are, every designer needs to have a design portfolio. A portfolio is a great way to demonstrate skills and creativity. Whenever you approach any new client, the first thing they will ask to showcase your portfolio. Based on your portfolio, they will evaluate if you can fulfil their needs or not.
If you are new in this industry, then you can create a few logo design samples and add them to your portfolio. If you are already a part of the graphic design industry, then your portfolio must contain all your work, including the testimonials of the past clients. While building a portfolio, the important thing you need to take care of is that your portfolio should look real, and it should not exaggerate your design skills.
02. Use Social Media In Your Favour
There is no secret in saying that social media is one of the most effective ways to get connected to a larger audience. But some professionals don’t know how to take full advantage of it.
Here Are Some Tips To Get Clients Through Social Media Channels:
i. Showcase Your Work
Although you have built your design portfolio, it’s also important to upload those designs on social media platforms. By doing this, you will gain more credibility and exposure. It also helps you in getting more followers on your page. While posting the designs, try to create an engaging environment.
You can ask your followers questions related to post; you can convey a story behind the design; you can keep them waiting in advance for your next post by informing them that you will be sharing ‘X’ thing that is related to your current post on your next post. Whichever way you choose, make sure you do not sound like you are selling. You need to show them that you are a passionate designer (which you hopefully are) and your work keeps you motivated.
ii. Contribute To The Community
Communities are a great way to get connected with potential clients. The main advantage of online communities is that you can directly engage with the audience by answering their queries, having a discussion related to your industry. Apart from that, by joining the design community, you can also learn new things and take inspiration from other designers as well.
iii. Connect With Influencers
Influencers are those people that have a substantial social following. The audience trusts them and follows their recommendations. Connecting with your industry influencer is also a great way to successful word-of-mouth marketing.
iv. Play Tag
Hashtags are a great way to spread your work. If you are not using hashtags, you cannot succeed in any social media channel. It is advisable to do research on hashtags before using it. You can also create your personal hashtag and use it on all your posts.
v. Create Stories On Instagram
Instagram is one such platform that allows its users to share their stories. Although the stories last for 24 hours only, it’s a great way to update your followers about new content.
03. Show Your Creative Process
Every designer has creative process. They follow specific steps before coming up with the final design. Let’s understand this with an example. Suppose you have got a client and the client has given you a brief description of their requirement. Before starting the project, you may like to do some research on how their competitors’ logo looks like, what all elements they have included in their logo, what colors or typeface they are using, etc.
It will give you a clear understanding on what to include and what not to include in your logo design. So, if you have any creative process for designing a logo, then don’t hesitate to share it. You can create video or posts of your procedure and share it on your social media channels. Here are the benefits of sharing the creative process:
• It will help you in learning or discovering something new. For instance, you have shared your own steps for creating a logo design that may take 50 minutes. When people see your post or video, some of them may give you a suggestion on creating the same design in lesser time. This way you will get a chance to upgrade your skills.
• Clients like to know how a particular designer can help them in solving their problem with designs. Sharing the creative process will help you gain the client’s trust. Learning your creative process through video or documentation will convince them to consider you for their project.
04. Explore Designhill
Designhill is World’s No.1 freelance graphic design platform that helps business owners and graphic designers to get connected and create different design solutions like logos, brochures, business cards, website, etc.
Here Are The Popular Ways Through Which You Can Get A New Logo Client Every Week:
A) Participating In Design Contests
A design contest is a competition where the client / contest holder launches the contests, and multiple designers participate by submitting their designs as per the design brief. Here’s how design contests work:
i. Contest holder chooses the design category that they are interested in.
ii. They submit their design brief through a very intuitive on-boarding process.
iii. They pick a package & launch their contest.
iv. Registered Designhill designers from around the world go through the contest brief and compete for the prize by submitting designs that meet the brief.
v. Contest holder gives feedback through star ratings, comments and private messages.
vi. They choose their favourite design and declare it a winning design.
vii. The winning designer receives the cash prize, and the contest holder gets the design files and full copyright to the winning design.
B) Create A Portfolio On Design Gallery
Designhill provides a separate portfolio page where designers can upload their designs and create a great impression on the clients. Designers can customize the page by adding their cover photo, avatar, social sites buttons, etc.
The page also lets them evaluate the performance. To you, it may sound similar to websites like Behance, Dribbble, etc. but it is a lot different from these sites. Here are the benefits that Designhill provides over other online portfolio sites:
a. Instant Client Conversion:
When you add Designhill’s portfolio link, the client will be redirected to your portfolio, where they will learn more about you, your services, on-sale designs, and testimonials. If the client likes your portfolio, unlike other portfolio sites, they will directly buy your services.
b. Payment Security:
The platform takes care of all the payments related issues so that designers can work without worrying about other things.
c. Social Media Exposure:
Every month, the platform rounds up the top 11 designers from the previous month and ask the community members to vote for their favorite designs. The designer with maximum votes gets a chance to feature on the blog and social media platforms. Apart from that, the designers also get 150k+ followers that can help them enhancing their value in designers’ as well as clients’ community.
d. Hassle Free Communication:
The platforms provide a real-time space where both the clients and designers can communicate with each other without any difficulty. Clients can see the whole work progress, and designers can make changes (if required) in the design without any delay. After completing the project, designers can submit their designs and receive the payment at the same location.
e. Build A Long-Term Relationship:
If a client likes the work of the designer, they may choose to take the services of the same designer.
So, these were some of the ways through which you can get new logo design clients every week.
As you can see that there are multiple ways to attract new design clients. But each approach requires dedication, hard work, and focus. So follow these tips and get potential clients. We would love to hear your experience in finding your first logo design client in the comment section below.