A logo is certainly the façade of every business entity. They have defined the brand image and value of the business over the centuries. The companies have adapted to the changing market trend and have upgraded their logos from time and again. Do these changes in consumer behaviour initiate the logo design trends or does the logo ascent indicate the changes in the market? Right from Apple and Ford to the entrepreneurs of today, has honoured the logo and have paid it due respect.
The logo is the first brand ambassador of the company or business. Every year begins a new trend along with it which defines the innovations and upgrades in the industry. The logo design trends have come a long way, and the companies have resorted to more sleek and confident version of themselves. Let’s open the mystery and unveil the surprises of this year.
Let’s Take A Look At 16 Innovative Logo Design Trends To Watch Out In 2018
Table of Contents
- Keep It Sleek And Simple
- Cursive Is The New Personal
- The Era Of Mnemonics
- Colour Me Red
- The Seal Of Trust
- Any Shape And Every Shape
- Freestyle Is The New Style
- The Message In The Logo
- Facebook And Other Drugs
- The Logo That Walks
- The Tagline Matters
- Rules Are Rules
- The Serif
- Complimentary Fonts
- Social Responsibility
- The Shadow Effect
01. Keep It Sleek And Simple
The zero size era is back, and it also applies to the logo. Most companies have moved to sleeker and more straightforward version of their existing logos, and the newbies are also set to follow their footprints. Some of the critical factors to be considered by a graphic designer when working on a sleek logo design are:
- The font is the hero, and it should stand out in all the backgrounds. Take additional precaution while selecting the font.
- The logo should be distinctive in both plain and reverse background.
- The colour of the font should create more emphasis on the logo.
- Choose complimentary fonts without compromising the simplicity equation.
02. Cursive Is The New Personal
Right from the beverage giant Coca-Cola to every child’s dreamland Disney have established their consumer connect through the Script font logo. The trend is back in 2018 where personalised care could be the game changer amidst expanding competition.
The companies and brands are looking for more ways to increase customer retention, and the logo design would be the ideal place to start. The essential factor to be acknowledged by every graphic designer is that the line that separates a professional script font and a funky font is very slim. Never cross this border as it rewrites the reputation of the brand.
03. The Era Of Mnemonics
The Mnemonics are always a cat on the wall. It was earlier restricted to specific industries and also to definite time periods. 2018 will be the year of Mnemonics as they connect better than words with the consumer. The challenge would be identifying the ideal mnemonic for the brand.
It would be like choosing a wand; the Mnemonic selects the brand. The right balance of the icon and the font would determine the success of the logo design. Always create an icon which has dual purposes, one being representing the brand image as well as visually and sensually appealing to the consumer.
04. Colour Me Red
Not just attractive and charming red, the logos of 2018 will not be shy to experiment with the colours. The logos will be created in every colour known to man. Most Logos follow the traditional colour shades, and it is not wrong to observe the tried and tested techniques.
However, 2018 is all about innovation and experimentation. Logos of all hues and tones will be seen, and it is expected to create a visual delight for the consumer. There could be additional of an extra shade to complement the primary colour. Always select print-friendly shades, and it means the tone should stand out in all kinds of print and digital media.
05. The Seal Of Trust
There is a high chance of the possibility that this type of Logo will be back. The significant advantages of the seal of trust logo includes:
- It creates a sense of trust among the consumer as the seal psychologically implies trust and loyalty.
- It gives enough space to contain the mnemonic as well the content.
- There is no hard written rule that the seal should be circular. This grants opportunities to the designers to invent their seal.
It is advisable to use minimal content in the logo to make it clear and visible in all the collaterals. Multi-colour seal of trust logo does not convey the element of trust.
06. Any Shape And Every Shape
A logo will be in all shapes and sizes in 2018. It will break the monotony in logo design and add more vibrancy to it. Some fascinating forms are all due this year. The main reasons for this trend would be the consumer inclination and thirst for creativity and innovation.
This type of logos are not new to the market, yet there are far and between. More companies will embrace this trend in an attempt to stand out from their competition and peers. This trend would be spread over all industries, and it could be visually pleasing to the viewers. You can always hire a freelance graphic designer to design a logo based on the latest industry trends.
07. Freestyle Is The New Style
Since we are on the path of avoiding stereotypes, Logo design trends 2018 is no exception to it. Graphic designers are willing to break the grid method and move on to Freestyle technique. This technique would be most prevalent in entertainment-related industries. Although, there is a high possibility of other sectors to embrace the change slowly. The key factors to be considered while creating a freestyle logo are:
- Have a professional approach right from the inception
- Never compromise on logo etiquettes
- Always check feasibility of the logo in all places
08. The Message In The Logo
We all have been curious about the hidden and yet not so subtle message in the logo. It increases the importance of the logo and makes it more popular among the consumers. For instance, the arrow in Amazon Logo has the entire brand story in it. It means Amazon can deliver everything to everywhere and bring a smile to the customers.
The logo designs of 2018 will contain more such messages and also create the much-needed excitement among the consumers. Graphic designers should equip themselves to convey the brand message with a simple design. Let’s get set to decipher the message in the logo.
09. Facebook And Other Drugs
Social Media sites are slowly becoming the part of the essential lifeline list. It seems like a herculean task to survive without updating our Facebook status or expressing our concern over it on Twitter. This is a vast potential market for the brands, and various techniques have been formulated to grab the attention of the Social Bees.
Social Media friendly logo is must have trend in 2018. The logo would have to be more interactive and exciting to capture the attention of the potential consumers. They could include either promote the mnemonic, a part of the logo or the entire logo.
10. The Logo That Walks
One of the most exciting logo design trends of 2018 would be an Animated Logo. Companies have to position themselves in both digital as well the print media to promote their services and products. So animated Logos would reach more eyeballs than the traditional ones. The key factors to be weighed while designing an animated Logo are:
- Keep the animation to a minimum to maintain uniformity in all mediums
- The animation should be professional and elegant
- It is mandatory to support a detailed brand guideline on usage of the logo in various places and to follow uniformity
11. The Tagline Matters
The tagline usually communicates the brand message or the vision and sometimes it is added as an element of the logo. The slogan is used in almost all collaterals either along with the logo or as an individual entity. The logo design trends 2018 predict that the use of taglines as an element of the logo will increase this year.
- The shorter the motto, the more powerful it could be
- The ideal location for the strategic placement of the tagline is at the base of the logo
- The font should be taken into consideration, and a complementary font would be utilised
- It is safer to avoid the same font for both the logo and the tagline
12. Rules Are Rules
Marketing and branding have become more organised and consumer-centric over the past few guidelines. The experts and stalwarts in the industry have created specific regulations and guidelines to be followed which creating graphic design. These guidelines have been formulated through years of research and market analysis.
They exist for a reason and saves a lot of time and hassle for the brand. It would be advisable to gain from the experience of the past rather than start from square one. It does not mean that the graphic designers should follow all the guidelines to the dot, but it is essential to implement them whenever deemed necessary.
13. The Serif
The serif font is always associated with authority and grandeur. Though there are some serif fonts logos available, designers prefer the softer cousin. Some of the prominent Serif font logos includes Google, Volvo, Wikipedia, etc., who have established their supremacy in their respective fields.
The year 2018 calls for more authority and command from the brands and companies. When you hire a freelance graphic designer to do create your logo design be open to more serif fonts, and establish your prominence in the market.
14. Complimentary Fonts
Logos can have more than one font and the challenge lies in placing them in their right position. Some brands encourage their graphic designers to innovate and create new trends. The complimentary font logo is a part of the Logo Design trend 2018. Some of the mistakes to avoid when creating this type of logo are:
- Don’t let the fonts fight for attention and space
- Don’t empower one font at the expense of the other
- Don’t use different colours only for differentiation purposes
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15. Social Responsibility
Thanks to the awareness of the ecological balance, we are more responsible than our previous generations. Everyone wants to contribute to a social cause in any way they can.
Companies have understood this vibe and are creating a logo supporting a social cause as well as their brand message. These logos create a great image and personality for the brand among the general public. Nevertheless, stick to a cause and contribute more than a logo.
16. The Shadow Effect
The shadow has more significance in our lives, and it could be more prominent in the logos in this year. It is the role of an excellent graphic designer to place the shadow in the apt position without compromising the quality or essence of the logo. The direction of the shadow also plays a vital role in the brand image.
Every logo is a work of art, and it plays a vital role in the success of a brand. Trends keep changing, but the logo stays for life. It is also important to understand the brand message before designing the logo, so that you come up with a stellar logo design.