Instagram Reveals New Logo – Here’s Everything You Must Know

by Nancy Kapoor Tweet - in Logo Design - 4 min read

Instagram Reveals New Logo

Last updated on October 12th, 2018

Over the last year or so, several companies changed their logos in order to reinvigorate their brand identities. It isn’t really surprising as a changing logos breathe a new lease of life into an old brand.

In the recent times, Google, Facebook, Starbucks and many others made changes to their logos with an aim to inspire their customers, investors, patrons and admirers to see the company in a new light.

Instagram is the newest brand to join the rebranding bandwagon. The Facebook-owned photo-sharing service released its new logo design on 11 May 2016. Instagram’s other apps — Layout, Hyperlapse and Boomerang — also have similar redesigns.

Instagram announced about its new logo via a blog post, a post on Medium by Ian Spalter, Instagram’s head of design and an introductory short film.

[Video Source:]

But the move from the company is surprising.

Instagram’s original logo design, a Polaroid-inspired camera’s icon with rainbow accent, was extremely popular with its fans, followers and admirers.

Why the Change?

Instagram reveals in its official post, “Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form.”

According to Instagram’s head of design – Ian Spalter, “The Instagram logo and design was beginning to feel, well… not reflective of the community, and frankly we thought we could make it better.”

What’s The Change?

Instagram’s new logo design is a completely new icon with a more minimalist look. The new logo unfolds as a background swirl of sunset colors (orange, yellow, pink, and purple) and features a white outline of a camera.

But it’s not just the logo that the company has changed. The company has also made dramatic changed to its layout. The UI of the app is now flatter and features black and white color scheme. All in-app text is now black and white and notification icons have been changed from orange to red.
In addition, the company has also updated its navigational icons including home, search, camera, activity and profile buttons on Hyperlapse and Boomerang to make them feel more native to their respective platforms.

The changes have been made in an update to Instagram’s Android and iOS apps on Wednesday.

What’s Meaning Does Instagram Wants to Convey?

According to Instagram’s head of design – Ian Spalter, “Color has always been a huge part of Instagram — you see it in the classic app icon, filters, and the community’s photos and videos. When we started reimagining the rainbow, we looked at more minimal options, but ultimately we needed more warmth and energy to complement the glyph. While the logo is a colorful doorway into the Instagram app, once inside the app, we believe the color should come directly from the community’s photos and videos.”

The newer, simpler app design is aimed at bring all the focus on user photos and videos without changing the way users navigate the app.

This is the first logo redesign since Instagram first emerged five years ago. The UI changes, the moving away of app UI design from blue UI, could also mean that Instagram wants to convey that it’s a separate entity in itself apart from its parent company Facebook, which bought Instagram back in 2012 for $1 billion.

What Do Fans Think of Instagram’s New Logo?

Instagram is an online mobile photo-sharing, video-sharing, and social networking app that helps users take pictures and videos, and share them publicly or privately. Over the years, it has become a craze amongst celebrities, fans and advertisers. The app now has more than 400 million users.

Instagram’s famous skeuomorphic icon, the retro camera logo, was loved by almost everyone and was ranked alongside some of the world’s most instantly recognizable logos. With the radically changes in the logo, we’re sure there will be a lot of debate about the logo. While some people will love the new rainbow logo, some will not be so impressed.

Let’s check out some fan reactions of Instagram new logo on Twitter:


Instagram Profile

Check it on Twitter

How the Instagram Has Made

Check it on Twitter

Mah Ree Twitter

Check it on Twitter

Jon Michael Poff Instagram

Check it on Twitter


No matter you hate Instagram’s new logo or love it, it’s important to understand that rebranding is vital for any business. Rebranding makes old brands come to life with new vigor. And that’s why, it will interesting to see how things evolve with the new logo design for Instagram in the future.

What do you think of Instagram’s new logo design? Do you like it or hate it? Leave us a quick comment and let us know.

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