Generally, LinkedIn is seen as a social channel restricted to working professionals. While that is true, often its other key advantages are simply ignored or not so publicized. That is- its great ability to generate qualified leads that help in promoting businesses. Most importantly, you ... Continue reading
A brand style guide is also known as a brand guide or brand book. For many companies, the guide is essential to maintain their brand identity. For them, such a well-thought-of guide becomes their key document, which serves as a guide to create ... Continue reading
Besides visuals, now it’s the audio medium that marketers are adopting aggressively for brand promotion. Podcasting is such a fast-growing medium to educate audiences on different issues and enhance reach amongst target customers. But, it has become highly competitive and requires additional skills ... Continue reading
Social media is amongst the most crucial business promotional tools that no company can afford to ignore. But, merely a presence on different social channels will not drive the traffic and yield the desired results. For that, you need to put in place an effective ... Continue reading
Modern-day businesses function well when they have a great work culture and environment for every stakeholder. Right from the employees to the middle and higher level of leaders, a company must first ensure a culture of excellence. That is the first and foremost condition ... Continue reading
SEO is a basic and crucial marketing strategy to increase the visibility of a business on the vast jungle of websites. Already, thousands of business owners are competing hard to rank No.1 on SERPs and grab the attention of potential customers online. Your businesses ... Continue reading
Many small businesses are lacking in adequate funds during the COVID crisis to deal with marketing issues effectively. For them, email marketing is amongst the most affordable means of reaching out to their target audiences. With some basics of this marketing strategy, businesses can overcome ... Continue reading
Fashion and clothes have always been a defining part of the personality of a person, a country, and a time period. Pick any decade in history, and you will see it is defined by a unique fashion sense of the crowd. Whether it be wide-... Continue reading
Ask any business owner, starting a new business never comes without challenges and troubles. It requires a lot of work and the need for flexibility when things start to go awry, so entrepreneurs learn quickly how to deal with issues from legal to marketing. In ... Continue reading
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