Brands matter a lot when it comes to buying any product or service. Most people purchase products of thriving brands because, over the period, they have created a perception of durability, quality, and trust. In short, we prefer to purchase from them as they are ... Continue reading
Business cards have contact details of a company. But today that is not the sole purpose of them. Matter of the fact is that marketers have turned the cards into an effective tool to convey the brand message of a company. However, a business card ... Continue reading
Freelancing is not an easy career to pursue because of its numerous challenges, especially when you’re just starting. Even experienced professionals have to confront some unforeseen circumstances when working for some problematic clients. A freelance work inevitably comes with its own issues that need ... Continue reading
Many people leave their regular jobs in haste and start freelancing. As they aren’t well-prepared for it, most of them fail to leave a good impression on their potential clients by their work and services. Consequently, they end up paying a heavy price ... Continue reading
The use of transparent backgrounds is on the rise - they can be seen in websites, posters, flyers, and copyright images. In fact, businesses are using these designs with no backgrounds as a branding tool. A design with backgrounds added or subtracted appears unique and creates ... Continue reading
Artists are creative professionals always ponder on unique ideas and ways to realize them into a beautiful piece of art. Once they finish their artworks, they usually want to share them with fellow artists, clients and others to showcase. Uploading an artistic work correctly and ... Continue reading
Hand lettering is a world of creative activity that’s full of fun. Unlike calligraphy, it is all about drawing letters. A hand-lettered alphabet is usually highly illustrated to give it a different look and impression. However, this delightful creative art also requires you ... Continue reading
Do you know about the term — podcast? The term was coined in 2004 from taking certain portions of two words — 'pod' from Apple's iPod and 'cast' from the broadcast. At present, podcasting is one of the most popular digital trends with a strong presence ... Continue reading
There are plenty of businesses around you in any given market, creating fierce competition. But not all of them are brands. The difference between an established company and a new entrant is evident today, even to customers. They prefer to buy things from brands, not ... Continue reading
Art has been a medium of expression for humans since prehistoric times. There are archeological pieces of evidence that prove that primitive men also decorated the walls of their homes with icons, figures, and motifs from their everyday life. The best examples are caves at ... Continue reading
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