These days, Internet has become the primary market for businesses and the place where customers notice almost all of the brands they go on to patronize. We have, over the past decade, entered a new age of marketing where a business’s web presence and ... Continue reading
Business cards have contact details of a company. But today that is not the sole purpose of them. Matter of the fact is that marketers have turned the cards into an effective tool to convey the brand message of a company. However, a business card ... Continue reading
Do you know about the term — podcast? The term was coined in 2004 from taking certain portions of two words — 'pod' from Apple's iPod and 'cast' from the broadcast. At present, podcasting is one of the most popular digital trends with a strong presence ... Continue reading
There are plenty of businesses around you in any given market, creating fierce competition. But not all of them are brands. The difference between an established company and a new entrant is evident today, even to customers. They prefer to buy things from brands, not ... Continue reading
What is the best and quickest way to rise above the competition? For many designers, winning a prestigious award can propel them to be on the top of their industry.
Design contests are great opportunities to show off your talent and get recognition. That is ... Continue reading
Finding a person who has never heard about big brands like Apple, Nike, Google, etc. maybe a mission impossible in this day and age. There are plenty of factors that influence how a brand becomes memorable and recognizable. Hundreds of books and articles have been ... Continue reading
Starting a business is much easier than running it successfully over the years. But converting a business into a top effective brand in a competitive market requires you to put additional efforts and have a unique strategy. Only those entrepreneurs, who have patience and engage ... Continue reading
For many, stickers are just silly things that teenagers / kids put on their phones and laptops. Why to use them in advertising? Because Gen Z kids are growing up and are becoming active consumers of sticker design. Not only that, but it’s a form ... Continue reading
John Doe fired up his laptop. He is done with everyone else calling his latest beard trim as ‘the worst tragedy since Nero’s burning of Rome.’ He desperately comes to Atlantis, an online shopping website, to purchase a new beard trimmer. Five seconds into ... Continue reading
You find surface design all around on the things of daily use such as your towels, bed sheets, and clothes. In fact, the field of surface pattern design is vast. It covers almost everything — you can see patterns on cards and wrapping papers, gift products, ... Continue reading
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