Last updated on May 22nd, 2017
Reputations build brands. This is the reason why it is important to ensure that your target audience forms a positive perception about your startup. So, if your audiences believe that your products or services are synonymous with great quality, they can make instant buying decision without thinking twice.
Don’t just think that you’ll be able to create a strong brand for your startup, only by sourcing in a professional website design, creating famous logos for your startup, high-quality products and services. While all such elements contribute to business promotion, they are not add up to build a strong brand. Instead, an overall positive image of your business amongst your target audience will help you build a strong brand for your startup.
Here are some essential tips to consider for building a strong startup brand.
- Define Your Purpose – Make sure that your startup has a purpose and it is not merely making a false promise. You must come out with impactful and immediate reasons of launching your business and its products or services. This will help you define your brand positioning. So, it makes sense to highlight the areas where your business is different from your competitors. For example, IKEA is a global furniture manufacturer. But its vision is to ‘’create a better everyday life’’. This vision and mission appeals to its existing and potential customers. A blog on Hubspot reveals how creating an inspiring mission and vision statements can help your business.
- Cohesive Message – Your message across all platforms should be consistent so that people have faith and confidence in your business. The message must effectively relate to your brand. For example, if you add a photo to your Facebook page, it must enhance your brand’s personality by effectively highlighting your message. Every element of your marketing should work cordially together.
- Put an Emotional Voice – Remember, your potential customers rely on the power of a product to evoke emotions. Many make emotional decisions of purchasing products or services. Marketers use emotional branding to create loyal customers’ community around brands. In this strategy, people are led to belief that they are part of a larger group that is tight-knit. Put across messages that appeals to the emotion of your users. Don’t keep on talking about your business endeavors. Instead talk more about your consumers.
- Be Flexible– To make strategies to perfectly brand your startup , be prepared to accept a new challenges and maintain a flexible approach. So, you must show flexibility so that you can make adjustments to new generations’ expectations from your business. Popular brand Old Spice was able to build a strong brand only when it used a flexible approach to effectively connect with both new and old customers.
- Communicate Well With Customers – Train your employees on all crucial aspects of customer communication. An effective and well-mannered communication with customers goes a long way in winning customers’ trust and loyalty. Take the example of Zappos, popular shoes manufacturer. They have a separate department to answer customers’ queries. They have a special segment on their website named as Zappos Insights where they include videos, FAQs and a slew of other communication to create confidence in customers’ mind about the company and its business.
- Cultivate Loyalty– Make sure that you cultivate loyalty amongst your followers, consumers and patrons. You can write a personalized letter to customers to thank them for their business. Ask them to write their experience of using your products and feature their reviews on your site. Find out your own ways of rewarding them.
- Watch Your Competition – You must always be aware of what your competitors are up to and what they do. You should learn from your competitors. Keep an eye on activities of your competitors on social media. So, make sure that you know how to effectively explore social media for branding of your startup.
Your efforts in creating a strong company brand will bear fruits only when you follow these easy to follow tips without missing out even the minutest of details. Have we missed anything in the blog? Please leave us a comment and let us know.
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