Can't find the perfect font for your logo?
Get hundreds of logo designs in under 5 minutes by completing 5 easy steps
  • 1 Choose some designs that you like
  • 2 Choose your colors
  • 3 Add your company name
  • 4 Pick some icons
  • 5 Download your logo

Give it a try:

Top 10 Hottest Content Marketing Trends For 2023

by Gaurav Kumar Gupta Tweet - in Startups

Content Marketing Trends

Last updated on January 24th, 2023

The right approach to content marketing can shine up your business prospects while a wrong approach can make your effort, time and money go down the drain. So, it makes sense to pay attention to what content marketing experts say and follow their advice carefully, especially if you are a startup.

An indication of what’s going on in the field of content marketing currently can be had from its trends being followed the world over. Your creative website design surely adds to your efforts of keeping your visitors tuned to your business.

These Are The Content Marketing Trends That Can Help You In A Big Way

01. Interactive Content

86% marketers plan to repurpose their content within the next 12 months. This will vastly increase the number of blogs, infographics, and reports competing for attention.

Interactive Content

02. Calculator-Like Tools

The focus is on adding calculators, apps and other such tools in blogs to ensure better user participation.

Calculator-Like Tools

03. Repurposing Old Content

Another content marketing trends that fast picking up is to repurpose old and static content. Companies are turning some portion of that content into interactive one with the help of infographics, quizzes etc.

Repurposing Old Content

04. Visually Appealing Content

This year, more and more companies are looking to create videos, infographics and photos, which are visually appealing and engaging in equal measures and create a rich experience for users. Creative infographic designs can surely take your content to the people to summon their attention and attention.

Visually Appealing Content

05. Analyzing Tools

Another one of the best content marketing trends of this year is the use of tracking and analyzing tools. These tools are increasingly being used to keep an eye on the progress and result of content marketing efforts for making timely improvements in the strategy.

Analyzing Tools

06. More Funds

Companies are willing to set aside more funds for content marketing to repackage old content and distribute them on various platforms to drive traffic. The finances are also needed for new research and to develop new content ops.

More Funds

07. Responsive Web Design

Due to increased use of mobile phones for surfing and shopping, responsive web design continues to be in the center of marketing campaigns by businesses. It is important turn to be responsive for 2023 in order to yield maximum results from your content marketing drive.

Responsive Web Design

08. Exploring YouTube Even More

Companies are capitalizing on the success of YouTube in engaging the audiences. Businesses find this video platform highly useful in sending messages across a section of people with easy and effectively. Ownage Pranks who’s YouTube video content is based on Prank Calls,  is a perfect example.

Exploring YouTube

YouTube is such an effective tool to promote your brand that even the best content marketing agency of the day consistently explores this visual medium to target audience with engaging visual content.

09. Use of Social Media

Social media continues to fascinate businesses for its power to engage the targeted customers and markets in a big way. In fact, they are looking for new social platforms to drive traffic to interactive content, yet another significant content marketing trend. Social media generate content in massive amounts, making them ideal for UGC content marketing.

Use of Social Media

10. Preset Distribution of Content

Businesses create high-quality content in varied forms. So, they look for some automation to submit content on wide-ranging old and new social media. Tools like Hootsuite are therefore are new favorites of the companies in distributing content automatically on a preset schedule.

Preset Distribution of Content

Are You Looking for a New Graphic Designer?If Yes, Call Us on +1-855-699-2851 [times for calling 9am to 6pm EST (US)] or Register for a Free Design Consultation

Would you like to learn more about interactive content and how it can be leveraged to attract high-quality leads and convert them into customers?

Download a FREE copy of our latest White Paper – The Ultimate Guide to Interactive Content for Small Businesses.

Get Your Logo Design

Gaurav Kumar has been a blogger, digital marketer and an SEO expert at, one of the fastest growing custom design crowdsourcing platforms. Over the years, he has been helping small businesses and startups improve website design and SEO strategy, content marketing and user experience.



Need a Logo?
A powerful logo can give a company easy recognition. Create your unique business logo using our AI powered logo maker tool. Or, hire a designer to get your logo.
Best for when you want a logo in minutes. Our Artificial Intelligence powered logo maker creates dozens of unique designs in minutes. You can also edit colors, texts, icons and elements.
  • Uses power of AI & Machine Learning
  • Uses library of more than 10,000 fonts and 1M+ icons
  • No design experience required
  • Pricing starts at $20 but you pay only when you find a design you love.
Best for when you want to crowdsource ideas. Multiple designers submit entries for you to rate and review before you award a winner.
  • Fixed price packages starting from $199
  • Hand crafted designs from World-class designers
  • Dozens of concepts to pick from
  • Get 50+ designs in 7 days
  • 100% money back guarantee
Best for when you want to work with a single designer only. Explore the range of creative services offered by our highly talented designers.
  • Work with a single designer
  • Hand crafted designs from World-class designers
  • Options within all price ranges
  • Flexible turnaround time
  • Multiple revisions