Can't find the perfect font for your logo?
Get hundreds of logo designs in under 5 minutes by completing 5 easy steps
  • 1 Choose some designs that you like
  • 2 Choose your colors
  • 3 Add your company name
  • 4 Pick some icons
  • 5 Download your logo

Give it a try:

8 Things to Consider Before Designing an SEO-Friendly Website

by Henny Kel Tweet - in SEO

SEO Friendly Websites

Last updated on March 15th, 2024

Website design holds critical importance for any business that works on the web. Most search engine users click on one of the top 5 suggestions in the search engine results pages. Therefore, to keep and retain visitors to your website or customers to your online business, your website needs to appear in one of the top positions of the search results. In this article, we’ve shared 8 things every businessman or marketer should consider before designing an SEO-friendly website.

Many marketers or entrepreneurs assume that SEO is only about identifying and targeting keywords for better search results. SEO is not only limited to targeting keywords and stuffing between the content to improve ranking. It has a wider scope.

However, many organizations and businesses don’t realize that site design improvement should be incorporated with the website architecture process. It is not something that should be left for later incorporation.

Very frequently, organizations don’t consider SEO until the website design is complete and such websites are tragically lacking on the parameters that would land them high on the Search Engine Result Page or SERP.

These websites might look attractive but until the website is discoverable by the target audience, the beauty of such a website will remain hidden in obscurity not to mention the wastage of resources.

To ensure that your website is visible to the target audience, you must make sure that the search engines can crawl and correctly classify your website.

Being compatible with the search engine’s web crawler is the first step in ensuring the visibility of your web page. Apart from SEO targeting, companies need to focus on improving their website or rebuilding a website using a website builder tool.

Here Are A Few Rules You Can Keep In Mind To Make Your Website SEO-Friendly!

Creating websites that rank high on a search engine’s result page requires careful planning and value proposition. You must have a digital marketing strategy with clear goals. Once this is done, you can go ahead with these other techniques.

01. Optimize For Mobile

A large number of people today will access your website through mobile devices. Search engines now rank websites with responsive design higher on their search page.

Optimize For Mobile

Pages with responsive design will be better able to adapt to screens of different dimensions. Such sites can also load faster on any device, making for great user experience.

02. Website Speed

A website that takes too long to load can turn off many potential users. Therefore, a reliable hosting service is necessary to ensure the efficient performance of your website, including key website speed statistics such as Page Load Time, Time to First Byte, Render Time, Page Size, and more. Monitoring and optimizing these statistics are vital for ensuring a positive user experience.

Website Speed

03. Link Volume

If your website has quality content, other websites will link back to you. These links act as quality control for search engines as they convey the overall quality of the page. This is even more true if a web page of greater authority links backs to your page.

Link Volume

Looking For a Website Design?

We have helped thousands of business owners from all around the world with their graphic design needs such as a logo design, website design, social media posts, banner design and much more.
Get Your Website DesignGet Website Design Ideas

04. Keyword Research

Find out and make a list of keywords, including conducting keyword gap analysis, with a keyword planner that your potential customers and readers will use while searching for the service you provide. The content on your website must be optimized around these keywords.

Keyword research has another key benefit. It allows you to know the desires and pain points of your audience which you might, in turn, seek to address.

Keyword Research

Keyword research must be incorporated naturally on a web page to create value for readers. Search engines have become better at identifying instances of keyword stuffing nowadays.

05. Use Of Tags

For a search engine to decipher what your page is about, it needs the description of a title tag. The keywords that you have researched must be present on your title tag to give a fair indication to search engines what the content of your page is all about.

Use Of Tags

Right after the title tag comes the meta tag. The meta tag should be a short summation of all that is present on your web page. This is an essential SEO strategy if you wish your page to rank high on SERP.

Just make sure your description copy is attractive enough and is in line with the content of the title tag. You should also use several different header tags to organize your content.

06. Low Image Size

If your website is full of high definition images and videos, it might naturally take a bit longer to load and slow websites, tend to rank lower on the result page of search engines.

Low Image Size

That is why optimizing the images on your website is a necessary step in your overall SEO strategy. To achieve good image optimization, you should choose a good image format and use a compressed image.

07. Easy Navigation

Websites that are easy to navigate can be easily understood by both people and search engines alike. A website that is easy to navigate will encounter a much lower bounce rate than those with complex designs.

Easy Navigation

There should not be too many items on your navigation menu as it can easily confuse visitors, prompting them to get off the website earlier than you want them to.

08. URL-Friendly

This is the easiest SEO strategy to implement and also the most important one. Every web page has a unique URL. There are two parts of a URL. First is the domain name and second is the path to find the said page within that domain name.

SEO-friendly URL

An SEO-friendly URL will contain keywords that can be easily read by the search engine and is also relevant to the content on your website.

A good URL will also go a long way in improving the user experience of your page and it gives the visitor a good indication of what your page is all about. In case people misspell your URL often, consider using a redirect plugin.

Are You Looking for a New Graphic Designer?If Yes, Call Us on +1-855-699-2851 [times for calling 9am to 6pm EST (US)] or Register for a Free Design Consultation

Wrapping Up!

There are millions of websites on the web today and if your website is not easily visible via the search engine, even the most exquisite designed websites will come to naught. You must, therefore, keep in mind these SEO strategies right from the initial process of page design itself to reap the rewards you’ve hoped for. Also, as per Google’s recent updates, user experience is the most prominent thing that will be considered while ranking a page and what better than get your page designed and ranked following the most recent SEO standards.

Get Your Website Design

I am a graphic, web designer and blogger with over 6 years experience. I am very passionate about anything related to design and spends copious amounts of time hidden behind a book or a screen and reading about design. Twitter



Need a Logo?
A powerful logo can give a company easy recognition. Create your unique business logo using our AI powered logo maker tool. Or, hire a designer to get your logo.
Best for when you want a logo in minutes. Our Artificial Intelligence powered logo maker creates dozens of unique designs in minutes. You can also edit colors, texts, icons and elements.
  • Uses power of AI & Machine Learning
  • Uses library of more than 10,000 fonts and 1M+ icons
  • No design experience required
  • Pricing starts at $20 but you pay only when you find a design you love.
Best for when you want to crowdsource ideas. Multiple designers submit entries for you to rate and review before you award a winner.
  • Fixed price packages starting from $199
  • Hand crafted designs from World-class designers
  • Dozens of concepts to pick from
  • Get 50+ designs in 7 days
  • 100% money back guarantee
Best for when you want to work with a single designer only. Explore the range of creative services offered by our highly talented designers.
  • Work with a single designer
  • Hand crafted designs from World-class designers
  • Options within all price ranges
  • Flexible turnaround time
  • Multiple revisions