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Top 15 Best SEO Tools Every Startup Must Try

by Gaurav Kumar Gupta Tweet - in Startups

Best SEO Tools

Last updated on January 30th, 2023

After putting your business on the web, you must ensure that your company’s website is at the top of the search results pages of Google and other search engines. For that to happen, your small business can do the optimization job with the help of the best SEO tools. These effective tools allow you to rank your website higher in a cost-effective way.

Search engine optimization is about ranking a website and its different web pages higher, ideally at the top, whenever a keyword is typed on the search bars. If your web page is visible to the audience on the top half of the first page of the results, it raises the chances of people clicking on your site’s link. Such placing of links at the top ranks leads many thousands of potential customers to your website, which is essential to do business.

On the other hand, if a site fails to show up high on the top SERPs, it will not be visible to the customers. This is because no one bothers to go to the second or third page of the search results. This is the reason that all small to medium and even big business optimize their websites with all means.

However, search engine optimization is an expensive campaign for most startups and small businesses. The optimization is a sophisticated technique that requires the services of the SEO professionals. A company that is starting new may not afford to hire a complete team of the professionals.

Fortunately, they can get the desired results using the best SEO tools. These tools are so effective that even the professionals use them. You can operate the tools on your own to get the desired results.

The importance of the SEO tools for startups is manifold. But the main aim is to make the new business visible to its potential online customers. Many companies fail to realize their full potential because an online audience cannot locate such companies quickly. Already, a vast number of startups fail to take a good start and close abruptly.

According to a study, more than 50 percent of startups and small businesses close in the first four years. What is even more stunning is that only 4 percent of them reach to the second year successfully. One of the reasons for their failure is that their business is almost invisible to the target audience in the search results of Google and other search engines.

Here Are Top 15 Best SEO Tools Every Startup Must Try

01. Ahrefs

For backlink analysis, very few SEO tools can match the ability of Ahrefs. This site gives the most accurate link profile. It is a great tool to analyze your competitors’ website and SEO strategy. If you intend to build authority links for your business startup, this tool must be in your arsenal.

Besides backlink evaluation, Ahrefs is also equally a great tool to know your site’s ranking on Google for each of your business keywords. You also will be interested in the upgraded version of its keyword research tool that gives you new keyword ideas. This helps a lot in creating new content for ranking purpose. This also compels you to make some changes to your website with the help of a professional graphic designer. Due to those timely changes in the design, your site may start getting its desired ranking.

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02. Rocket Ranking

Rocket Ranking is specially created to help small business and startups in increasing their web traffic. This is an on-page optimizer tool that gives you a keyword profit calculator to find out which set of keywords will fetch more traffic. You can also use SEO backlink builder at this tool site. SEO backlink counter lets you know about your link counts.

To explore social media, you can use the follow-tool to gain some clout on different social channels, which also ranks your site higher. The tool is free of cost.

03. Buffer

With Buffer, you can easily schedule your social media content interaction in a hassle-free manner. This tool especially meets your content building requirements for SEO purpose. It also is useful in setting up and publishing content in time so that everything regarding your campaign goes well. It is undoubtedly a tool that your startup should try for optimizing your social content. Depending on the reports from the tool, you can make improvements in your social media page design for improving its ranking.

04. Screaming Frog

This is one of the best SEO tools known for its tremendous ability to ‘’spider crawl’’ through links, codes, apps, and websites. This way, you can gather useful data that helps in the growth of your website and business in many ways. The data can also be used to fix errors that are the hurdles in the way of ranking your site higher.

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For example, some image errors or copied content may be the issue or some incomplete meta tags could be the reason for not getting the desired ranking. This tool helps in tracking those hurdles. You also get reports about inbound and outbound links. The tool also lets you know what your competitors are doing to rank their sites higher.

05. Moz

Moz is one of the best SEO tools that all types of businesses can use to their advantage. Your startup also can surely benefit from its wide-ranging features. The site offers keyword research, SEO audit and crawl, backlink research, rank tracking, seo toolbar, and many other optimization features.

You can try this tool for free. Once the trial period is over, however, you will be asked to pay for some of the features. But many other features will continue to be available free of cost.

For most startups, these tools are good enough for the ranking purpose. These free tools will let you do keyword tracking and monitoring of your ranking results. You can also do effective on-page optimizations, link tracking, and many other optimization operations.

Remember that your efforts to create a true brand identity of startup will also depend on your website’s top ranking on the search results. It is only when you ensure better visibility of your site for customers that you can think of building your brand. This tool helps you in many ways in this regard.

06. Similar Web

An insight on how your website is functioning and what your customers’ behavior is on your site, as well as what your competitors are doing is crucial for ranking purpose. Similar Web is an excellent tool to have the much-needed data on which you can work to optimize your site’s ranking.

With this tool, you can define a target audience. Also, you get a report on traffic sources and some branding cues as well. You will have the information in easy-to-read graphs that you can understand quickly.

07. DeepCrawl Review

DeepCrawl Review is a great website crawling tool. It does a complete scan of your website to get the crawl data. It also gives you domain crawling capabilities that other tools are unable to provide. So, if you are interested in finding out your website’s crawling data and you can then analyze it, this is the best tool you should have in your SEO planning.

08. Crazy Egg

Crazy Egg is known for its heat maps that are useful to understand and analyze the data at a glance. The SEOs and web developers can quickly understand how their site optimization strategies are functioning and what is needed to do for improvement. But the heatmap feature comes with a price tag after a month’s free preview.

The heat map is critical in knowing how users’ eye scanned your web pages and what links they clicked first. This you can calculate after you add a script to your website. This way, you can have an estimate of the parts that the users are viewing most.

Once the heat maps give you the relevant data, you can then improve your website layout and web page design, content, and graphics of your site. For example, if users are looking at your sidebar first, you can place your most important information on it rather than using any other design elements such as a useless image. This tool gives you useful information also on the users’ scrolling behavior and clicks history.

09. Merge Words

Merge Words is an effective tool for your startup to research keywords for domains and rankings. You also get queries for link building using this tool. The tool can also be used for organizing your research information into useful data. You can then use the data in planning your strategies.

10. CognitiveSEO

Cognitive SEO is another useful SEO tool that gives access to multiple data points when you think of launching an effective optimization strategy. It provides you with wide-ranging tools and lets you assess the current standing of your website as a whole. You get crucial keyword ranking reports on time, which is essential to know which keywords are functioning for your site.

The tool also allows you to find out if any potentially harmful links may be due to some spamming activity going on in the background. You will get a timely report on your website’s visibility and also the ranking trends in your business and industry.

11. SEMrush

SEMrush is one of those best SEO tools that you can confidently use for your PPC campaign. It especially helps in your keyword research and PPC analysis. But the tool is equally useful in knowing about your competitors’ research and backlink analysis. It provides the entire workflow for the SEO professionals. You get a technical SEO audit, semantic core collection, competitive intelligence, and ideas for having more organic traffic.

Startups can depend on this tool for the entire range of SEO requirements in a competitive niche. Once you have this with your team, this alone is sufficient to make your SEO strategy. Remember that you should think of having new graphic design ideas to recreate your website if the SEO tools reveal that something is wrong with the web pages.

12. Ninja Outreach

With Ninja outreach, you can ensure contextual backlinks of high quality for your website. This outreach tool is known for its feature and functionalities related to the research. But you can use Ninja Outreach to many SEO strategies such as lead generation, link building, content promotion, finding guest posts, Twitter, and Instagram prospecting.


KWFinder is one of the best SEO tools for keyword search at a low price. This makes the tool ideal for startups that are on a tight budget. You get elaborative keyword suggestion and rank tracking. However, primarily use it for keyword research, which is its focus area.

14. Optimizely

Optimizely is the SEO tool that startups can use for A/B testing to know if their websites are good enough for ranking purpose. Digital marketers and graphic design services providers who create websites do A/B testing to analyze the performance of web pages. The tool is useful for analyzing landing pages. Even with subtle changes in the colors or fonts or any other design elements in your website can make a lot of difference in its ability to rank higher. So, the tool is useful for the startups.

15. Serpstat

Serpstat is amid the best SEO tools for startups to do organic keyword tracking. It is also an excellent tool to spy on your competitors’ activities such as the keywords they are using. You can also perform SEO site audits. This is also an ideal tool for PPC analysis, backlink analysis, and other activities.

So, these are the critical SEO tools with which you can perform a lot of tasks for ranking your startup higher on the search results. Most such tools are free of cost for the startups. This means that they can rank their websites and content higher within their smaller budgets.

But when thinking of ranking your website higher, take a look at your website design as well. It must be SEO-friendly. Only professional designers can create such sites. You can get such web designs as well as a wide range of other designs like logos and business cards from Designhill, a leading marketplace at an affordable price.

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You must check your SEO strategy and apply best SEO tools to get the ranking of your website and content higher on the search results. These affordable tools are within startups’ smaller budget, but the tools are effective in delivering the results.

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Gaurav Kumar has been a blogger, digital marketer and an SEO expert at, one of the fastest growing custom design crowdsourcing platforms. Over the years, he has been helping small businesses and startups improve website design and SEO strategy, content marketing and user experience.



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