Last updated on April 11th, 2017
Promotional products are now an integral part of a marketing plan. A majority of business owners make sure to distribute the products as gifts to build brand awareness. Businesses of global scale know how much an impact these giveaways can make when it comes to drawing consumers’ attention. The products are inexpensive and versatile, implying that your marketing costs are minimized and you add more value to your existing marketing plan.
For new and established enterprises alike, promotional products are the most effective sales and marketing tools. When compared to any other media, promotional products deliver the cheapest cost per impression.
Despite promotional products proving their marketing worth, many business owners are still hesitant to set aside a substantial budget for the giveaways. This is despite the fact that 83% of customers look for promotional products when getting an advertisement message.
Here are 7 key reasons that should compel you to give the promotional products a chance to promote your business.
Precise Targeting of Customers
Newspaper ads and radio ads cover a wide audience, meaning that they advertise your business to those people who are not your potential customers and do not need your products or services. This means that you are spending extra money to reach out to the people. On the other hand, promotional products are distributed only to a target audience. These are the people who really need your products. So, promotional products are better marketing strategy due to its better return on investment.
Long Lasting form of Advertising
The shelf life of magazine and radio advertising is short-lived as people forget the ads that they listened or saw. But people keep the promotional products with them for a longer period. So, the products continue to remind them of a company’s business. The business logos printed on the products gives deep impression on audience and plays a big role in making their logo timeless and brand stand out among many. If promotional products are distributed on regular basis, your company gets more exposure among your potential customers and market.
Your marketing strategies specifically aim at a certain section of customers in a given market. This means that your strategy is unique that helps you keep ahead of your competitors. Promotional products can be customized to suit your marketing strategy. You can buy promotional products from the market and customize them easily as per your marketing requirements. You can choose the products that suit to your business message, colors, audience and other branding aspects.
Your marketing team can use promotional products in multiple ways to promote your business. For example, the products can be offered to your customers to win their loyalty or give the products to your employees to acknowledge their contribution to the growth of your company. You can distribute the products also in your sales meetings, holiday party and as sales incentives, etc.
Your company can use promotional products when launching new products or services to build awareness. The promotional products are also a great way to establish employee incentive programs and energize sales meetings.
Build Brand Awareness
When your company distributes the giveaways, the recipients see your company name and the products or services you make and sell. So, they keep your company and business in mind for a long time. In fact, if you distribute the gifts like hats, sweatshirts, bags and hats, the recipients are turned into a walking billboard for your business.
Your marketing team must be looking for effective ways to bring draw people’s attention to your business. Trade shows are ideal venues the marketers explore to make a big impact. Many thousand visitors come to trade shows. Distribute the giveaways on the sidelines of the shows to attract the visitors and clients’ attention towards your company and its business.
Improve Customer Relations
Building customer loyalty is a surefire way for a robust business growth. But that requires you to consistently look for the ways to improve customer relations. By distributing the gift items to the people and specific audience, you will create goodwill among your customers and clients. Your promotional product campaign will work as your customer insurance premium.
To conclude, your promotional products campaign should target your customers regularly to keep the momentum going in terms of drawing attention of the audience to your business immediately. It is a cost-effective way of advertising your business with the desired results.