Can't find the perfect font for your logo?
Get hundreds of logo designs in under 5 minutes by completing 5 easy steps
  • 1 Choose some designs that you like
  • 2 Choose your colors
  • 3 Add your company name
  • 4 Pick some icons
  • 5 Download your logo

Give it a try:

[Infographic] Small Business Branding Trends 2015

by David Paul Tweet - in Infographics

Last updated on November 12th, 2021

In the world of small business where every mistake counts and every penny pinches, branding remains crucial. As we’ve come half way in the year 2015, it’s important to understand what trends have been ruling the roost in the world of small business branding.

Reports reveal that around 28,443,856 small businesses brands are trying to make a mark in the market this year. There has been a dramatic change in the way small businesses share their vision and value with their consumers and prospects.

A report reveals that 62% of small businesses prefer that their consumers are able to interact with their brand to better understand their vision and values, whereas 38% still go with the small business owners still prefer the old school ways of sharing one-liners to describe their vision and values.

More than 6,000 new business names enter the market, each day. And each company rubs shoulder with the other to grab user’s attention. Out of all the ventures that start each day, 54% prefer using only 1 word names in order to make their brand easily memorable.

On the contrary, 39% of them go with 2 word names and 6% use 3 word names. Only a meager 1% of new business owners choose 4 + word names for their companies.

When it comes to small business branding, it remains essential to project core values to summon the interest and attention of consumers and prospects. And most small business prefer projecting their core values as ‘Excellence’, ‘Honesty’, ‘Respect’, and ‘Accountability’.

[Tweet “Small Business Branding Trends 2015”]

For long, business barons, industry experts and media pundit have believed that inspiration is the key to realize aspirations for small businesses. But new-age small businesses don’t share the same belief.

Quite expectedly, only 1% of small businesses prefer mimicking big brands such as Apple, Nike or Starbucks to drive awareness and get people in the door. Colors play a huge role in small business growth.

It is a well known fact that colors evoke emotions and charge prospects and consumers emotionally. Quite obviously, every new age small business seems to be in a maddening frenzy to explore the power and potential of colors to their advantage.

In fact, a study reveals that 85% of customers are influenced by colors when making purchase decisions. Studies also reveal that colors can enhance brand recognition by up to 80%.

And when it comes to favorite to colors for small business branding, blue rules the roost, just like the last year.
Scroll through the whole infographic below to know more about small business branding trends 2015.
Small Business Branding Trends 2015
Like our infographic on Small Business Branding Trends 2015 . Print it or post it directly on your site, using the options below!

Get the infographic as a PDF:

Embed Full Infographic
  • Pick the size you want
  • Click on the corresponding code as per the size you want
  • Copy the code or press Ctrl-C to copy the code
  • Paste the code into the page you want
Custom Value :
*

I am a freelance designer & blogger developing high-quality content for businesses. I have written for many well-known brands and start-ups to engage users and customers. Get in touch with me Facebook | Twitter

Say thanks or boo to davidpaul

Contact

Posts

Share-this
Need a Logo?
A powerful logo can give a company easy recognition. Create your unique business logo using our AI powered logo maker tool. Or, hire a designer to get your logo.
Best for when you want a logo in minutes. Our Artificial Intelligence powered logo maker creates dozens of unique designs in minutes. You can also edit colors, texts, icons and elements.
  • Uses power of AI & Machine Learning
  • Uses library of more than 10,000 fonts and 1M+ icons
  • No design experience required
  • Pricing starts at $20 but you pay only when you find a design you love.
Best for when you want to crowdsource ideas. Multiple designers submit entries for you to rate and review before you award a winner.
  • Fixed price packages starting from $199
  • Hand crafted designs from World-class designers
  • Dozens of concepts to pick from
  • Get 50+ designs in 7 days
  • 100% money back guarantee
Best for when you want to work with a single designer only. Explore the range of creative services offered by our highly talented designers.
  • Work with a single designer
  • Hand crafted designs from World-class designers
  • Options within all price ranges
  • Flexible turnaround time
  • Multiple revisions