The main purpose of business cards is to deliver contact details of a company. Another purpose is to impress the clients. In fact, making an impression on the recipients is the most important reason behind creating varieties of business cards designs. So, while receiving the contact details, the client must get a good feeling about the company. This brings us to the importance of business card design.
Business owners have to compete hard in the markets. They want to explore all the opportunities to draw consumers’ attention toward their companies products or services. For them, a business card is a way to convey a brand message besides providing the contact details.
However, it’s also a fact that most of the recipients throw away business cards into the trash for several reasons. According to an overview of the state of business card industry, 88% of business cards that people receive are thrown away in less than a week. That is a worrisome statistics. But this is where the challenge before the business card designers is. They must come out with attractive and useful designs so that people can keep the cards.
The trick is to create the card designs that elevate the customers’ expectations. The cards must quickly draw their attention toward your business, and what it stands for in terms of values.
A business card has its company’s logo and colors. These two elements express a brand message to the audience. The graphic designers experiment with business card designs in order to create unique designs, which can stand out from the crowd. Each year, we see numerous new designs of business cards. Many of them fade away quickly, while others stay for a longer period.
In 2017, we have already seen some of the business card designs making firm inroads. If you are graphic designers, follow these trends in your own way to create impressive new cards for your clients. As a business owner too, you must be aware of these new developments in creating the designs.
Here Are Top 6 Business Card Trends In 2017
1. Simplicity Of Design
Business cards are primarily meant for informing the recipient about the company’s business and its contact details. Every business card has an email address of the company, its phone number, website address, fax number etc. as contact details. The design should aim at delivering the details in a simple way.
The recipients should get the contact details just at a glance. A simple design means the potential consumers’ eye can focus on the details immediately without diverting to any other fancy elements. So, the new trend is to avoid fancy designs and keep the card as simple and sophisticated as a designer can.
However, simplicity does not mean that the card lacks in style and a decent setting. These two design elements are necessary but they should not overshadow the contact details and company logo.
2. Put Your Branding Elements
The element of simplicity is to create business card design that will convey your contact details quickly. But make sure that your potential consumers get your brand message too. Your brand message is in your color schemes, images, and symbols, if any, that you use in your logos and other marketing material.
So, spread your colors and logo in your business card in a sophisticated way. This trend in 2017 is a hot favorite of the designers. They are keeping the colors, symbols or images of the companies in the background. There is also a lot of use of white space while using the background. This way, the contact details are clearly visible when the intention is to use the cards for branding purpose.
3. Big Typeface
Use of bigger typeface that dominates the card space is also a trend in 2017. Big typeface immediately draws the attention of the viewers to the company name and a tagline. Most of the business cards are being created in this way. The cards have a bold typeface with a single color in the background, giving the design a unique look.
But make sure that the typeface expresses your brand personality. Use the typeface that you have already used in your marketing campaigns.
4. Clever Puns And Symbols
Another business card design trend for this year is including some witty lines in the card. The humor energizes the recipient of the card and creates some excitement. Words have their own impact on the thinking process, which means that adding a witty statement about your company will make your business card design more acceptable to your consumers.
Similarly, incorporating a symbol in the card design is also a trend in the current year. Pick the symbols that expresses your business values and brand message.
5. Interactive Card Design
Many business card designers are experimenting with the designs to make cards more interactive, meaning that the users have more in the card to explore. Most of the interactive designs have suspended small slots of information. The user can pick a sliding inner piece, which can be dragged out to get the extra information.
There are in fact many experiments taking place in creating the interactive card designs. Some designers have created duel or triple layered cards. However, do not go overboard and do not cross the line. Create interactive designs but know that the users will not be spending too much time toying with the card design. So, keep the design idea simple.
Here are some more examples of business card designs for your inspiration. You should have a closer look at these cards and you will come to know about the new design trends making rounds in 2017. These examples will stimulate your creative brain to come out with some exciting and unique design concepts.
To conclude, simplicity of business card designs, big typeface, witty slogans and symbols, and interactive designs are major trends observed in 2017. Which trends do you think are more noticeable? Share your thoughts with us.