Design is a method of communicating a visual message to your potential customers. It is a mode of expression which is either implied or clearly stated. A brand story reflects who you are and what you do. A creative design adds more magnificence to your brand’s story – and helps you – conveys a consistent, strong, and clearly stated message. Who doesn’t love nuggets of information organized in an eye-catchy format that include graphic designs like pretty pictures, word clouds, flow charts and data visualizations etc.
To tell your story you need to use strong characterization . What call are you responding to ? What makes your product different from your competitors? For your consumers to form a personal connection with your brand, company stories must be creative and authentic so that you create an experience that resonates with your customers.It’s not about branding vs graphic design, but how branding and graphic design work hand-in-hand to bring out the best in your business.
From entertainment industry to scientific journals, the presentation of opinion and facts is improved with graphics and information design. A creative graphic design can aid in selling a product or idea.
Here Are 10 Ways To Tell Your Brand’s Story Using Creative Design
Table of Contents
01. Visual Communication Design
It is described as conveyance of ideas and information in forms that can be seen. It includes signs, typography, creative graphic design, animations, industrial designs, etc. Recent researches in the field are concentrated on graphically-oriented usability and web design.
A Graphic designer uses various modes of visual communication in their professional practice. The visual presentation of website is very important for users to understand the communication. Visual aids are often used to enhance the presentation using models, graphs, maps, etc.
02. Logo Design
Logo is the visual entity signifying an organization. Designing a good logo often require association of marketing team with graphic design studio. Designing a logo and their incorporation in a visual identity system is one of the most difficult and important areas of creative graphic designing. Logo colour is a key element in brand differentiation and recognition.
Great logo design requires a complex mixture of design skills, creative theory, and skilful applications. Many of the logo designs standout specifically because their design has been in a different way.
Before you even start working on a logo design concept,ensure you research your target market thoroughly. Keep versatility and flexibility in mind as you develop your logo design, and consider how the logo interacts with the rest of the brand experience.
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03. Color Theory
The study of how colors make people feel and their effects on a design is known as color theory. Colors significantly affects every graphic design services you have availed as it creates perception among the viewers. Color theory is used to explore the best types of color to work in different design instances. For example, picking red and yellow for a magazine ad that needs to evoke energy, choosing a pastel scheme for a website that needs to feel soft.
According to the psychological aspect warm colors are stimulating, a synonym for energy, while cold hues are composed and better represent calmness. It’s extremely important to do your research before choosing a color scheme because readability is an important factor in any design, your color should be legible and easy on the eyes. Neutral colors like black, white and grey can help you balance your design. Color theory surely can help to balance all the aspects.
04. Motion Graphic Design
It is a subset of graphic design used in video production. As a motion designer, you need to bring 2-D elements to life through movements. Basic knowledge of principles of animations would help you to have greats designs. 3-D logo is the most common application of motion graphics.
Motion graphic designers make use of typography to bring images to motion and often times the driving force behind the motion graphic. As a motion designer we need to have a great understanding of color theory and give a lot of thought to your color choice as colors convey different moods and feelings to the audience.
Creative thinking plays very important role in transforming simple ideas to complex and appealing motion design piece. People are big fan of motion graphics as they blend the best of visual communication with the help of motion storytelling which is very helpful for the brands to share their story, create a strong connect with people and present their message in a appealing package.
An efficient content strategy includes a mixture of articles, infographics, e-books, and more but consumers are more attracted towards media platforms that support motion graphics. ( according to levels beyond survey of year 2014 , 40 % of consumers said that they would rather watch a video telling brand’s story than reading the same content) .This is an exciting opportunity for the brand’s to explore motion graphics as they are emotionally captivating and eye-catching.
It is defined as a style or appearance of printed matter or simply the art of working with text to make written language legible, readable and appealing when displayed. It is everywhere we look, on the books we read, on the website we visit, even in everyday life on street signs, product stickers. To have better understanding of typography you need to know some common type of fonts.
Serif fonts is mostly attached to the main part of the letter because it gives the classic look. Therefore, it’s a good choice for traditional projects like magazines and newspapers. Sans serif fonts don’t have that express route and so this style is considered more clean and modern than serif fonts. It tends to be easier to read on the computer screen including smart phones and tablets.
Display fonts come in many different styles like script, blackletter, all caps and just plane fancy, because of the decorative nature display font are best for small amount of text-for example titles and headers. Fonts can be casual, neutral, exotic and graphic, that is why it’s important to think about your message and pick a font that fits best. Well crafted text can make a difference between ordinary project and an extra-ordinary project and hence play a very important role in creating brand identity, be it in website design, product packaging design, etc.
06. Layout And Composition
It builds the foundation of a graphic design. They give you work structure and make it easier to navigate. From the margins on the sides to the content in between, it’s not just about working with text. Composition too matters in other graphic design ,web design and much more. There are five basic principles that can help you transform your work, viz :-
- Let’s start with the first one ‘proximity’. It is used to show relationship in your content. All you have to do is to make sure that related items are grouped together and things that are not related to each other should be separate so that lack of relationship can be emphasized. It makes your work easier to understand at a glance.
- Whitespace is an important part of every composition. It is the negative space that is present between your content, between lines and even the outer margins. It helps you to find and separate different sections.
- Alignment is something you deal with all the time. Whenever you type an email or create a document the text is aligned automatically. Without consistent alignment your work will start to feel disorganized
- Contrast simply means that one item is different from another. Contrast can help you do many things. For example catch the reader’s sight, create emphasis or call attention to something important
- It is also closely tied to hierarchy which is a visual technique that can help the viewers to navigate their work, in other words it shows where to begin and where to go next using different level of emphasis. In many ways layout and composition are the unsung hero of creative graphic designing which creates a gut feeling in the consumers about the brand’s product as visual identity of a product is like a short preview of your brand.
Images are more than just decoration. They draw viewers attention by telling the story of the brand. Compelling visuals can help you make a connect with the audience and make a strong impression before they even read a single word. You don’t have to be an artist to use images in your work. All it takes is a little creativity and a willingness to think outside the box.
Avoid images that lack context, instead look for images that are connected to your work in a more relatable way. Choose high quality images as viewers are more attracted towards high definition images that are sharp, clear, and free of distraction. Blurry and low quality images would give a wrong impression of your brand.
08. Fundamentals Of Design
Fundamentals of design are the basis of every visual medium from fine art to modern web design. Even small details like the fonts that make up most of the composition, basic elements including line, shape, form, texture and balance; makes your story more simple, clear and striking.
Lines add emphasis to your story by dividing and organising content or even guides the viewer’s eye. Shapes include circle, triangle, square, and much more from geometric to organic. They are vital parts of communicating ideas visually as they make images recognizable.
We understand street signs, symbols, and even abstract art largely because of shapes. When a shape becomes 3-D we call it a form, it makes realism possible. For example, a 3-D building is just a series of rectangles. Texture is the physical quality of a surface like form it can be three dimensional and something you can see and touch. Texture add depth and tacting to otherwise flat images.
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09. Use Enticing Words And Phrases
This is the most striking and influential part of your creative design and hence makes the story of your brand more accomplished. Good choice of phrases or words can create a long lasting impact among the audience, as they will be interested to know more about your company or business.
10. Good Website Navigation
The navigation system acts like a road map to all the different areas and information contained within the website design. If your brand has a simple and clear navigation system, visitors will stay and have a good experience which ultimately leads to good business. The clear and logical navigation speeds up the viewer’s search and hence converting them into consumers.
Branding is what other people think about you and your company, your product or your service. Visual identity is what your brand looks like from your logos to your color choices and so much more. Creative Graphic designing is not just a marketing tool, it’s a way of creating a clear vision of your brand among consumers.