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We publish series of articles to help marketers and designers get the best from their email design, HTML email development, latest email design trends and tips
Have you ever wondered what ensures the maximum email open rates? Are there any practices that can make your email marketing campaign successful? The first impression may not be the most important criteria in this email world but it does decide the success of your ... Continue reading
While email stays the most efficient communication mode for sales professionals, signatures are always known to prove authenticity and show professionalism. With the change in time, the email signature is now also used for other goals like driving conversions and building relationships. Earlier, the email ... Continue reading
Disappearing images in email signatures is a common problem, especially when using Apple Email client. When a user replies to an email or sends a new email to anyone, the signature images are removed. There can be four possible reasons and scenarios for that. So ... Continue reading
Emails, a significant part of human communication, have been around with us for decades. In today’s world, where all communications have moved into digital realms, emails still hold a lot of importance. When it comes to email marketing, marketers usually take care of subject ... Continue reading
Since the time of inception, email marketing has evolved a lot. And the best part is it is still considered as one of the most important components of marketing. Being one of the most direct marketing tools to target the right audience, email marketing provides ... Continue reading
Email marketing has been around for many years. It is still the result-oriented tactic for businesses across the spectrum. However, only a few years back, experts had pronounced it dead as they thought it inefficient to drive traffic. But this tactic resurfaced and email ... Continue reading
As marketers, we would obviously want to measure the results of all our marketing efforts.If you use marketing correctly, measuring the results of your efforts is a natural part of your marketing strategy. Based on the information you get from this, you can continue ... Continue reading
You’ll be surprised: Email conversion rates are three times higher than social media, with a 17% higher value in the conversion. In addition, email marketing can help you increase your ROI by as much as 4300%. What does this mean? It means that investing ... Continue reading
For startups, email marketing tools are a sure-fire way of connecting with their target audience in a personalized manner within limited financial means. Email marketing tools are a great assistance to startups, especially bootstrapped startups as their requirements are different to those of small ... Continue reading
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