Last updated on January 23rd, 2024
Your high quality content will not be able grab eyeballs, draw traffic and promote your brand unless you take distribute your content at right places. Well, Adam Robinson was not wrong when he said, ‘Content may be king, but distribution rules the land.’
Today, the Internet simply bursts at its seams with an ocean of useful and practical content distribution platforms.
While majority of businesses have free access to these channels and platforms, wise marketers know that paid distribution channels and techniques come packed with better chances of driving traffic and boost the lead generation process.
Neil Patel reveals that paid media helps you content get free publicity from mentions, social sharing, and influencer relations.
Expert marketers know that investing in paid methods is perhaps the best approach. Quite expectedly, they keep on looking for paid distribution channels and keeping sharpening their skills on how to take advantage of such platforms to make their content marketing strategy a big hit.
You’ll be able to find a number of case studies and examples all over the Internet that will point your content marketing strategies in the right direction.
But before we go ahead and reveal the 5 best paid distribution techniques, let us remind you that content with great visuals are capable attracting 94% more page visits than the ones without visuals. So, it makes sense to ensure that your content is accompanied by creative and professional graphic designs and visuals.
Top 5 Paid Content Distribution Channels And Techniques To Successfully Explore In 2024
01. LinkedIn Sponsored Updates
LinkedIn is the favorite social channel of professionals. While it is available for free to everyone, you can reap its benefits by paying a little fees to the channel for publishing your content via the LinkedIn Sponsored Updates.
With this feature, your brand can reach out to new members by sending News Feeds and other information on different computer devices.
Sponsored Updates will help widen the reach of your business. The professional network has more than 300M members in more than 200 countries. It has multiple targeting options so that you can select a group and target it with your content strategy.
With LinkedIn Sponsored Updates, you’ve multiple ad solutions such as Showcase pages and inMail at your disposal. Remember, 61% of website traffic comes from LinkedIn. So, do well to embrace LinkedIn sponsored updates this year.
02. Sharethrough
It is considered as the most ideal native advertising platform for publishers, app developers and advertisers. It powers in-feed, native ads for premium publishers & brand marketers.
The platform integrates your branded content into popular publishers such as Times, Inc. and Forbes, making your content marketing strategies even more effective.
Though it is a costlier solution for small businesses, it ensures maximum reach for branded content. Sharethrough has partnerships with over 200 media publishers and 247M viewers in the US.
03. OneSpot
Yet another popular distribution platform, OneSpot is known for its Content Sequencing technology, which makes it great for effective distribution of your content. Marketers mostly explore it for using their old content by breaking it down to many pieces.
Then, the software automatically uses the branded content and converts it into online ads and amazingly distributes it for visibility amongst target audiences. This helps in engaging your audience as they get pieces after pieces of content in a serial order.
OneSpot reaches out to overwhelming 97% of US internet audience. Content marketer should use this platform to re-target content to guide audience to their purchasing journey patch. The platform gets a staggering 36M impression per minute.
04. Nativo
Nativo is your native advertising solution that allows you to see real-time data about the time your branded content is able to engage and entertain your target users.
With over 250 publisher sites including Entrepreneur and USA Today in its fold, your efforts in promoting, pushing and marketing your brand’s content will yield expected results with Nativo.
05. Outbrain
Outbrain is the best content marketing distribution platform when you are on a tight budget. The platform is capable of linking your content with famous sites like ESPN and CNN.com. Outbrain sends 150 billion articles and video content every month.
More than a half a billion people benefit from content going from this platform. This solution is much more economical for small business due to its cost-per-click price model. The platform is followed by 87% of US online population.
These platforms can take care of your B2B content marketing requirements to make the strategy work effectively in the year ahead.
So, if your content distribution strategy fails to push your content effectively and support your brand, now’s your chance. Go for the change. It’s never too late to get your content marketing and distribution strategies back on track.
