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15 Tips To Use Content Marketing To Improve Your Site’s Ranking (SEO) In 2024

by Gaurav Kumar Gupta Tweet - in Content Marketing

SEO Ranking

Last updated on February 5th, 2024

Given that 62% of content marketing professionals take website traffic as a measure of their success and 39% believe that SEO ranking of their content marketing is crucial, will you still take content marketing lightly?

If the above facts have prompted you to take some action to market your content seriously, then the first step is to master the technique of taking your SEO content to the right audience in a way that helps you improve your website’s SEO ranking.

But before you jump into action, it makes sense to ensure a user-friendly blog and website design to ensure easy navigation and convenient browsing for your users. At the same time, we intend to refrain from setting some rules that you have to follow strictly.

Here, we present to you the top 15 content marketing tips to help you improve your content marketing strategy and search engine optimization techniques to stay ahead of the curve in the year 2024.

Here Are The Top 15 Tips To Use Content Marketing and Improve Your Sites’ Ranking In 2024

  1. Ensure High-Quality Content
  2. Use SEO Keywords
  3. Place Keywords In Your URLs
  4. Ensure Mobile-Friendly Website Design
  5. Ensure Quick Loading Time
  6. Promote Your Content
  7. Get Rid of Duplicate Pages
  8. Consider Search Intent
  9. Build Backlinks
  10. Ensure Better Page Loading Speed
  11. Use Broken Link-Building
  12. Optimize Your Website For Voice Search
  13. Update Old Content
  14. Analyze Website Metrics
  15. Find Out Your Competitors’ Strategies

So, now that you know how to use content marketing to boost your site’s SEO rankings in the year ahead let’s discuss these points in greater detail.

01. Ensure High-Quality Content

Google has made path-breaking changes in its algorithms to counter content cloaking, which used to be a black hat practice to boost SEO rankings.

Now marketers have no option but to create high-quality content to rank their websites higher on the SERPs. Google bots now analyze content relevancy when crawling through website pages.

New search techniques have equipped search engines to ensure that only unique, distinctive, and engaging content ranks higher. Search Engine Journal says word length isn’t directly related to SEO ranking.

But it still has something that you should pay attention to. The length of your content pieces can either help or hurt your site’s ranking.

High-Quality Content

SEO experts advise going with 1500 to 2000 words with an optimized H1. But in a nutshell, write your content pieces that are the ideal length per the topic. Search engines, especially Google, prefer visual content over static content; you should also make a note of it.

So, it makes sense to incorporate some visual assets such as images and videos in your content for greater organic search engine optimization success.

Nothing matches Anchor content when it comes to creating and marketing high-quality content. This type of content provides information based on in-depth research to give users unique solutions to their problems.

So content marketing is about marketing a piece of content that is rarely available elsewhere on the web, so it will always bring an ever-increasing amount of traffic to a website.

02. Use SEO Keywords

If you’re reading this post, we’re sure you already know that you must use keywords in the title and body of the content. The keywords must not only be relevant to your business, but they must also be effective enough to boost your ranking on the SERPs.

Use free search tools to find out which SEO keywords will help in ranking. For example, you can use Google’s Keyword Planner to analyze which keywords already rank higher on Google.

Use SEO Keywords

But don’t get tempted to stuff your content with keywords, as Google considers such content spam. In addition, your readers, too, won’t take such content kindly. Therefore, use keywords naturally and where they fit in the context.

If you can take care of this, you’ll be able to demystify the phenomena of perfect SEO content, and that’s for sure. Moreover, you can avail of SEO services from providers like Kotton Saint Louis or to deliver positive and direct results to your business.

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03. Place Keywords In Your URLs

Generally, your content has keywords in the title and the body part. But for improving your website’s SEO ranking, it makes sense to use keywords in your URLs too. This is because most searchers decide whether or not to visit your site based on the URL.

But you’ll need to ensure that your site ranks well! By putting an anchor text describing your content in short, you can make your URL look relevant to both Google bots and the users.

Place Keywords

But before you jump into action, ensure that your URL is short and is well within 50-60 characters or even less to make it visible and readable. Use words only and avoid special symbols such as dash, random letters, numbers, etc.

This will ensure that your URL appears coherent for better content marketing results. Tools such as can help you get the correct anchor text percentage to use in your campaigns in order to get the best rankings on your keywords.

04. Ensure Mobile-Friendly Website Design

Remember that there are 6,842 million global smartphone users today, and expected to reach 7,690 million in 2027, according to Statista. And it would be suicidal if a mobile user visits your website and finds navigating difficult.

Neil Patel states that the total number of searches on mobile devices has seen a 43% increase year-over-year. In addition, Google’s algorithm updates in 2015 ensured that mobile-friendly sites ranked higher on search result pages.

Mobile Friendly Website Design

In other words, your SEO content must also be mobile-friendly. Remember, visitors who get better mobile experiences are the easiest to convert. Therefore, ensure scalable font sizes, enabling mobile users easily zoom in and out to read the content they want on their screen.

Ensure site navigation is easy for users to find the information they’re looking for. See to it that your content has a specific, reliable URL. To ensure your website’s SEO ranking and maximum value for your users, you must stay away from using flash.

Website design

05. Ensure Quick Loading Time

No matter how eye-catching your site is, your site’s load time is critical to success. Keep in mind that cellular networks are much slower in large parts of the world than wired network connections.

According to a report, 50% of users expect a site to load within 2 seconds or less. So remember, faster load times can help your site rank higher on SERPs.

Quick Loading Time

You’ll need to optimize your visual content for compression to boost your site’s load time. Your website’s speed largely depends on the location of the hosting server. So it makes sense to spread your content across servers.

In addition, you can also use a content delivery network (CDN) for the same. Web Designer Depot explains that a CDN can drastically reduce server lag by storing static resources on a network of fast-loading servers.

06. Promote Your Content

If you’re not actively promoting your SEO-optimized content, it will not be visible to your target customers. Therefore, a crucial online content marketing tip for better promotion is to reach out to influencers in your field.

Promote Your Content

Find out influencer websites and write guest posts for them. You can also email and request them to share your content with their social media fans and followers.

07. Get Rid of Duplicate Pages

You may be using duplicate pages to allow a printer-friendly version of your site pages or to track clicks, but these may be a hurdle in ranking your site higher.

Get Rid Of Duplicate Pages

Instead, redirect the users from your duplicate pages to the right pages. To do so, place a tag (rel = “canonical’’) within your HTML code.

08. Consider Search Intent

Knowing what your users want when they type a keyword on Google is an important SEO strategy. Your content should be relevant to the search intent, also known as user intent. So, when Google finds your website with appropriate answers, it takes the site as an authority. This is because the site has the information that users are looking for.

Users generally want information in a short and precise manner. They might not have ample time and interest to read each line of your lengthy blog. Therefore, your blog must have multiple subheadings which address users’ specific pain points.

Also, make sure that your content is legible. Use the right font size, as potential customers or readers will leave the site if they find reading your content harder.

09. Build Backlinks

Backlinks are among the significant ranking factors. Google’s algorithms consider backlinks in ranking a website higher on search pages. So, building inbound and outbound links to your content is part of any SEO strategy.

For the result-oriented backlinks building, add some explanatory text to the link so that users can know in advance about the page they will visit, upon clicking the link.

Make sure that your website has at most two reciprocal links from any website. One of the best ways to build backlinks is to do guest blogging. This measure will also help build a great online reputation for your brand.

Also, promote your content on different online platforms to increase its visibility. You should explore other effective means, such as publishing press releases and writing testimonials.

10. Ensure Better Page Loading Speed

The success of a website in achieving its brand and business goals depends a lot on page loading speed. If a website takes time to load, users will quickly migrate to other links of your competitors. Also, Google and other search engines consider fast loading speed as a factor for ranking a website.

Many surveys have shown that 40% of users leave a website that takes more than 3 seconds to load. What worries the most is that 80% of such users never return to sites that do not load quickly. So, fast page loading speed must be part of your on-page SEO strategy.

Avoid uploading heavy images on your website pages to ensure faster page loading. So make sure that the image size does not exceed 100 KB. You should implement browser caching and keep away from making multiple redirections that delay loading. Also, think of using a content distribution network (CDN), which is vital to users accessing a website quickly.

11. Use Broken Link-Building

Broken link-building is an effective SEO strategy. It is about fixing your website links that fail to show your website. When clicking such links, it says the web page does not exist anymore or has moved. It may say that the URL is invalid. Or, it simply shows the 404 errors.

While Google has clarified that such errors or broken links do not adversely affect SEO strategies, it still increases bounce rates. Users do not like the experience of finding a 404 error on clicking a link.

It will help if you approach a webmaster about broken links on their website. Then, you can suggest websites to replace that broken link. Here, you can subtly suggest your website. Now that you are helping the webmaster, chances are that you get a backlink to your website.

When contacting the webmaster of the broken link, give the link’s exact location. You should then suggest your website and other alternatives.

12. Optimize Your Website For Voice Search

People use voice search tools on their smartphones to access information about products or services. A recent survey has shown that in 2024, nearly half of the search volume will be from voice-activated devices such as smartphones. Most teenagers use voice search daily. Already, a good percentage, about 19% of people, use Siri for voice search at least once a day.

So, include voice search in your SEO strategy. You should use schema markup that allows search engines to have access to your website details.

You should have a dedicated FAQ web page. Your content should also be conversational, like how users speak on phones. Ensure you optimize content, particularly for smartphones and other mobile devices.

13. Update Old Content

Do you have a tremendous amount of old content that once drove traffic and now could be more effective? You can update such content with new information and relevant keywords. It will again start generating traffic. To determine how effective this strategy is, HubSpot conducted a study that revealed that updating old web content can drive organic traffic by even 106%.

When redoing old content, make sure that it is scannable. Rewrite those long sentences into shorter ones and present the information in lists.

But while optimizing old content, use Google Analytics and Google Search Console to find which keywords to use for optimization. Find out if your website has broken links, then fix them.

14. Analyze Website Metrics

Analyze your website regularly to find what needs to be added and what measures to take for improvement. Use some data management software to automate and streamline your website’s data for automatic analysis.

You should find out how much traffic your website receives from the organic, referral, and social media. Also, know about the bounce rate and what could be the reason for it being too high. You can explore Google Analytics to know how your visitors engage with your website pages.

15. Find Out Your Competitors’ Strategies

You need to be ahead of your competitors regarding search engine visibility and driving traffic to your website. So, keep an eye on your competitors’ activities in this regard. It would help if you closely study their SEO strategies. Learn from their experience applying their strategy to your advantage.

Find out their top-performing content and the keywords they often use. You should also analyze their business model and USPs.

So, there you have it! These are the top 15 easy-to-follow tips that will help you to use your content marketing strategies in a way that you’re able to boost your SEO ranking. Of course, you can also look for affordable SEO service providers for professional help.

As always, please share your thoughts in the comments. If you enjoyed this post, please share it on Twitter and spread some love! Don’t hesitate to email me with questions, critiques, or feedback.

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Wrapping Up

A website’s prospects of ranking higher on search pages depend significantly on its content marketing across all major platforms. Therefore, you need to take several steps, ranging from high-quality content to SEO keywords, voice search optimization, and page loading speed.

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Gaurav Kumar has been a blogger, digital marketer and an SEO expert at, one of the fastest growing custom design crowdsourcing platforms. Over the years, he has been helping small businesses and startups improve website design and SEO strategy, content marketing and user experience.



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