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5 Secret Tips to Effective Pay Per Click Advertising For Small Businesses

by Gaurav Kumar Gupta Tweet - in Small Business

small business

Last updated on January 22nd, 2022

Pay Per Click advertising [PPC] is an essential part of marketing campaign that a small business intends to launch in order to drive more traffic to their respective websites.

Your business can corner a sizeable market share if your PPC campaign can bring more visitors to your website.

However, make sure that you get to earn more from the investment on the campaign than you end up spending on it. No wonder, explains that in-depth PPC skills for effective marketing are integral to the success of your small business.

5 secret tips to ensure that your pay per click advertising is on the right track.

1. Opt for Less Competitive Keywords
Since most small businesses are faced with tight budget constraints, it makes sense to avoid selecting too general keywords as such keywords are mostly very competitive and expensive for your pay per click advertising campaign.

Instead, try  finding out niche keywords that define your products or services. Since these keywords are specific only to your business, the competition is lower and so is the cost. Use Google Trends to find popular keywords for your industry.

2. Create an Exciting Ad Copy
Your ad copy must generate interest amongst your target audience. No one likes dull ads that have routine phrases and are full of clichés. Instead of making a simple statement about qualities of your product in the ad, do well to inspire and motivate people.

Throw some challenge to them and create a sense of urgency in the ad. Make it exciting with words like ‘’ Groundbreaking’’ and ‘’Quick result’’.

After people visit your site, your professional website design and landing page must keep them engaged and entertained with relevant and interesting information.

3. Ensure Right URL
One of the major reasons of pay per click advertising campaigns not being very fruitful to many small businesses is the integration of wrong URL. Your ad must have the correct URL of the product or service as advertised.

This means that your ads must take your visitors to the product page and not elsewhere on your website. If the ad takes your visitors to other pages of your site, they may leave your site in frustration.

Remember, you’re just one click away from oblivion. So, ensure all measures to not give your visitors a chance to leave your web page instantly.

4. Learn From Your Competitors
You should analyze what your competitors are doing. Do well to learn from their mistakes and try to avoid making the same mistakes. It would be good if you keep an eye on the ads presented by your close competitors.

Analyzing competitor activities can help you understand a lot on the usage of keywords and other PPC tactics.

5. Avoid Bidding War advises small businesses to avoid plunging in the online bidding war games. The site clearly explains that there are plenty of ways to drive more traffic to your site without spending an arm and a leg.

So, do well to bid just for refined keywords, as they are less costly and more useful in bringing more and quality traffic to your website.

We’re sure these tips will help you avoid basic mistakes that many small businesses make in their pay per click advertising campaigns. Do you have other secret PPC tactics in mind? Please share with us in the comment box below.

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Gaurav Kumar has been a blogger, digital marketer and an SEO expert at, one of the fastest growing custom design crowdsourcing platforms. Over the years, he has been helping small businesses and startups improve website design and SEO strategy, content marketing and user experience.



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