How Can Artificial Intelligence Help Businesses Monetize More Efficiently In The Digital Economy?
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Today, marketers are aggressively using influencers to market products or services. Almost every brand wishes to get a reputed personality involved in the promotion activities so that people can quickly connect with the brand. But, marketers must first evaluate the role of influencer marketing for ... Continue reading
Sales generation is a major challenge for marketers when plenty of competitors are vying for the market pie. You not only have to make a strategy to drive customers but retain them as well by winning their trust and loyalty. Therefore, marketers lay so much ... Continue reading
In a highly competitive world of business, the only way to survive and grow is to build your brand. You must create a desirable perception of your business in people’s minds. However, launching your business, products, or services is not going to help establish ... Continue reading
The rise of cognitive computing and big data led to the revolutionary creation of "artificial intelligence". A term that has terrified professionals and human resistance leaders (cue: Terminator) for reasons both extrapolated and fictional. However, the eventual advent of the technology proved to be thankfully ... Continue reading
Most companies have already shifted their employees to work remotely from home due to the pandemic. But, there are still many companies that are not well-versed in the nuances and intricacies of working remotely. They need to understand the subtleties of building and scaling ... Continue reading
Modern-day businesses function well when they have a great work culture and environment for every stakeholder. Right from the employees to the middle and higher level of leaders, a company must first ensure a culture of excellence. That is the first and foremost condition ... Continue reading
SEO is a basic and crucial marketing strategy to increase the visibility of a business on the vast jungle of websites. Already, thousands of business owners are competing hard to rank No.1 on SERPs and grab the attention of potential customers online. Your businesses ... Continue reading
The world is full of colors. We simply cannot ignore the importance of them in our daily life. The impact of colors is such that they influence our buying decisions as well. It is because colors have a psychological effect on all of us. Now, ... Continue reading
The coronavirus pandemic continues to haunt businesses as people are still hesitant to visit crowded places. With no-one predicting how long the crisis will last, small companies are restructuring their marketing strategies to survive and drive some growth. In this new normal, businesses with ... Continue reading