Today, Digital marketing is at the center of marketing, all thanks to the pandemic crisis. However, the physical engagement of customers is becoming increasingly difficult. Converting online visitors into customers is getting way crazier than ever before. Hence, brand creators and marketers should carefully pick ... Continue reading
Leads are the fuel on which businesses run successfully. Most companies think that online lead generation needs massive investment in marketing which isn't possible for small businesses to compete with large and established enterprises. But it’s partially true; it doesn’t always have ... Continue reading
Whether you’re looking to start a business or running a well-established company with a creative idea that's just taking off, using a media kit will ensure that you are going with factual information about your company or product to your potential customers. ... Continue reading
It’s said that for warriors, the weapon is a sword and for businesses, the weapon is a blog post. Blogging is an effective and consistent way to promote a brand by generating awareness about it. You can educate and provide updated information about your ... Continue reading
If you are planning to launch your website, the first crucial step to take is to ensure a perfect domain. Why? Because it will be the address of your website. But, buying and correctly protecting a domain name, avoiding those usual mistakes, is equally important. ... Continue reading
There was a time when podcasting was termed for entertainment only. With the time rolling its sleeves and embracing new marketing trends, podcasting has become a new-gen marketing tool for businesses. Even many renowned digital marketers and entrepreneurs call Podcasts - “the essential audio Netflix ... Continue reading
What’s in a name? A lot! A name has power. A name has integrity. It’s a blueprint of any character, thing, or even a brand. Next time, don’t dwell on Shakespeare’s quote just like that. And, if you're trying to ... Continue reading
College is the entry in the world of new competition. And for those obsessed with fashion and clothes, college is an open sky where students can dress up freely. College life is full of enthusiasm, hope, and aspiration. Students are the budding boomers and curious ... Continue reading
Today, video is an effective form of communication that needs to be integrated into all aspects of existing marketing efforts. And, a platform like YouTube can play a big role in this. It’s a big medium to promote businesses of all scales. However, merely ... Continue reading
What if you have been told, “PPC isn’t just for big brands”. Pay-per-click or PPC is an effective means even for small businesses to drive traffic and compete in a target market. It is an ideal way to advertise as one pays ... Continue reading
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