Plenty of businesses boast of being a brand but only a few of them are well-perceived by their customers as authentic and trustworthy. It takes a lot of effort and strategic moves to create a purposeful and authentic brand. Most businesses end up closing ... Continue reading
Marketing is one of the most important parts of the business. Whether the business is service or product-based, the marketing decides the success rate of your business. There are several ways to market the product or service. It is finalized based on target area ... Continue reading
No matter the industry or niche, you don't need an introduction to just how competitive the modern business landscape is. Today, getting your customers to pay attention to what you have to say or offer is an uphill battle, to say the least. You ... Continue reading
People usually visit a website to know about the products and services the company has to offer. Being an entrepreneur, you must pay utmost attention to every element /aspect of your website design. On your service pages, you need to break down this information in ... Continue reading
Technological disruption is here to stay and continue to transform our lives. Just a decade ago, no one would have suggested you make a payment online. Who would ever order food and groceries online? Customers' requirements keep evolving with time and technology innovations. Perhaps changing ... Continue reading
Online display advertising is amongst the most effective ways to reach out to the target audience. Why not? Today, people are mostly online which makes video advertising the most-sought-after medium of taking any brand to the masses. However, it's necessary to create ... Continue reading
You might have created a highly engaging YouTube video with the potential to get millions of views but have forgotten to create a thumbnail. Will it get the desired views? My answer would be 'No.' A thumbnail is something that tells viewers what the video ... Continue reading
Don’t judge a book by its cover, says an idiom, but it's not true when it comes to sales. An attractive cover might not guarantee a book's success, but it has a lot to do with the sale of a book. That'... Continue reading
People love to have customized calendars to decorate their workplaces as well as residences. The trend of creating calendars with personal photos and messages is growing. People put their memorable events in their custom-created photo calendars so that they can see them at least ... Continue reading
Competition is the essence of modern marketing. Businesses have to compete hard to keep the customers and explore new opportunities. Therefore, they keep on building a network of people whom they can turn into loyal customers later. But, reaching out to people and exploring a ... Continue reading
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