Generally, LinkedIn is seen as a social channel restricted to working professionals. While that is true, often its other key advantages are simply ignored or not so publicized. That is- its great ability to generate qualified leads that help in promoting businesses. Most importantly, you ... Continue reading
Illustration has suddenly emerged up everywhere across online and offline platforms. Right from websites to advertising to a variety of designs, illustration is today dominating the marketing art forms. This has brought illustrators to the center stage and brands are hiring them as part of ... Continue reading
Selling branded merchandise has turned out as a lucrative business for many. Hundreds of dedicated online merchandise stores are making most of it by selling branded merch. As an artist or graphic designer, you also can sell merchandise to make money. All you need to ... Continue reading
Today, marketers are aggressively using influencers to market products or services. Almost every brand wishes to get a reputed personality involved in the promotion activities so that people can quickly connect with the brand. But, marketers must first evaluate the role of influencer marketing for ... Continue reading
Sales generation is a major challenge for marketers when plenty of competitors are vying for the market pie. You not only have to make a strategy to drive customers but retain them as well by winning their trust and loyalty. Therefore, marketers lay so much ... Continue reading
Google has once again made new design changes in its Gmail logo as well as the whole spectrum of icons. The company has been redesigning its visual identities in the past frequently. So, new designs are no surprises to the users. For marketers, it sounds ... Continue reading
Today, with most people being health conscious, fitness training has turned into a booming business for those who know how to market it well. But, like all enterprises, your fitness business also has to deal with stiff competition in the market. Consequently, marketing strategies have ... Continue reading
Instagram is an attractive and highly useful social media platform to promote brands. Most businesses explore the potential of it to take their products or services to millions of people across the globe. At the same time, Instagram is also a source for people to ... Continue reading
The rise of cognitive computing and big data led to the revolutionary creation of "artificial intelligence". A term that has terrified professionals and human resistance leaders (cue: Terminator) for reasons both extrapolated and fictional. However, the eventual advent of the technology proved to be thankfully ... Continue reading
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