Business cards have contact details of a company. But today that is not the sole purpose of them. Matter of the fact is that marketers have turned the cards into an effective tool to convey the brand message of a company. However, a business card ... Continue reading
Do you know about the term — podcast? The term was coined in 2004 from taking certain portions of two words — 'pod' from Apple's iPod and 'cast' from the broadcast. At present, podcasting is one of the most popular digital trends with a strong presence ... Continue reading
There are plenty of businesses around you in any given market, creating fierce competition. But not all of them are brands. The difference between an established company and a new entrant is evident today, even to customers. They prefer to buy things from brands, not ... Continue reading
Art has been a medium of expression for humans since prehistoric times. There are archeological pieces of evidence that prove that primitive men also decorated the walls of their homes with icons, figures, and motifs from their everyday life. The best examples are caves at ... Continue reading
Today, you can observe the presence of surface patterns almost everywhere. Earlier, the patterns were seen mostly on clothing and wallpapers, etc. Now, even mobile phone covers come with unique surface pattern designs. A wide range of industries, including furniture and fashion, use surface patterns ... Continue reading
Finding a person who has never heard about big brands like Apple, Nike, Google, etc. maybe a mission impossible in this day and age. There are plenty of factors that influence how a brand becomes memorable and recognizable. Hundreds of books and articles have been ... Continue reading
Starting a business is much easier than running it successfully over the years. But converting a business into a top effective brand in a competitive market requires you to put additional efforts and have a unique strategy. Only those entrepreneurs, who have patience and engage ... Continue reading
Timing is everything - it’s not a joke but a reality. ‘Timing’ plays a crucial role in defining success and failure. For example, a batsman hits a ball hard but if the timing isn't perfect, it won't go behind the boundary line. In ... Continue reading
Longform content is the source of a lot of information about an issue at one place. People like to read more about a product or service, or any topic as much as they can without having to scan many resources. Marketers take this quality of ... Continue reading
With over 52% of traffic worldwide coming from mobile devices, consumers' behavior has changed. This change has led to micro-moments. In simple words, micro-moments let consumers turn to their smartphones seeking quick answers to their problems. It's basically an intent-driven action ... Continue reading
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