Category Archives: Small Business

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Many new small businesses begin with one single idea – a system or product that could revolutionize the market and change the way that society works. However, whilst individuals may have the ability to invent, they may not have the acumen to turn it into a ... Continue reading

Have you heard the expression, “Good things come to those who wait”? Well, when it comes to marketing your photography business, nothing could be further from the truth. According to photography marketing expert Lara White, “A successful photography business is 20% photography, 80% business.” It’... Continue reading

Branding is generally an exercise associated with big corporate houses. They have big budgets to spend on expensive business brand building strategies. But the fact is that small business can also make branding plans and get the desired results too. In fact, many corporate brands ... Continue reading

Most of the global brands have a personality. Just as a person with a good personality is usually the one who can impress by his or her physical appearance and mental strength, similarly, a brand that is capable of connecting with the audience has a ... Continue reading

Everyone is aware of the advantages of having a great customer relationship strategy. Your company can achieve its business goals if its relationship with customers is amicable. However, many entrepreneurs simply ignore how important it is to engage customers. A study has pointed out that ... Continue reading

If you are tired of working for somebody else and have your own ideas on how to make money and do things in a better way, I applaud you. It takes ambition and courage to do this and not a lot of people are made ... Continue reading

Festive season is an opportunity for businesses to sell more. People tend to buy more things during festivals to celebrate with family and friends. It is due to spike in demand that companies look forward to sell products or services in an aggressive manner using ... Continue reading

Can any business survive in today's highly competitive market without a strong brand? Staying in the minds of customers is one of the biggest challenges small businesses are facing. Brand building is the bottom line of every marketing activity helping the businesses get recognized ... Continue reading

Though use of barcodes have become common now, still many businesses have failed to take advantage of this system. For example, reduction of cost is an advantage that business can reap from barcodes. But there are fewer businesses which are actually using the codes for ... Continue reading