Can't find the perfect font for your logo?
Get hundreds of logo designs in under 5 minutes by completing 5 easy steps
  • 1 Choose some designs that you like
  • 2 Choose your colors
  • 3 Add your company name
  • 4 Pick some icons
  • 5 Download your logo

Give it a try:

The Barbie Logo Unveiling Its Meaning, History, and Evolution

by Alice Jackson Tweet - in Logo Design

Last updated on August 2nd, 2023

Loved by children across the world, Barbie has successfully embodied diverse cultures. Generations of children, both boys and girls, have enjoyed playing with these iconic dolls. The unique and memorable Barbie logo has contributed to its widespread popularity. Since its inception, the company has made only a few strategic changes in its logo design. Let’s dive deep into its history, meaning, and evolution. 

Dolls are some insignificant products that we adults do not generally notice. Most people do not see doll making as some serious business. They can’t imagine turning doll manufacturing into a formidable brand.

But Barbie dolls seem to be an exception. This is a toy known the world over amongst children and their parents. This doll design evokes the image of a sophisticated dress girl, which fascinates the children. They want to dress the doll in their way to express their thoughts. Barbie dolls have been iconic toys in the toy industry for generations.

However, the Barbie logo has played a vital role in making the doll a household name worldwide. The logo has been its manufacturing company’s brand identity. Everyone recognizes the logo instantly and aligns it with quality and authenticity.

Meaning, History & Evolution

The Barbie logo design looked almost the same over the years. Although the logo underwent some design changes over the years, its look and feel have remained the same. The company tweaked the logo only to make it relevant to the new generations.

The Barbie History

Once, regular dolls were primarily designed for infants, while children used to engage with paper dolls portraying adult roles.

The Barbie doll idea originated when an American businesswoman Ruth Handler watched her daughter playing with those conventional dolls. Her daughter used to dress the dolls to make them look adults and not kids. So, she decided to create a doll, especially for kids.

During her European tour, she came across the German doll, Bild Lilli. This adult doll was popular with children. Handler, inspired by the doll, released her Barbie doll in 1959. The doll was launched in blonde and brunette versions with multiple clothing versions.

Barbie history has had its share of controversy. In its initial years, some parents complained that the doll design was of a sexual nature.

An American multinational toy company Mattel, Inc., has been manufacturing the Barbie doll since 1959. It is also the figurehead of the Mattel dolls and accessories brand. The company has sold over a billion Barbie dolls.

Here is how the logo evolved in 64 years of its journey:

1959 To 1975: The First Handwritten-Style Logo 

The first Barbie logo was in handwritten style in pink. It was then a unique and memorable logo due to its cursive font. Also, it remained the company’s logo for 15 long years. The logo has the first letter B much larger, and the letters ‘a’ and ‘r’ are a bit upward to make the logo look playful and distinctive.

First Handwritten-Style Logo

1975 To 1991: Logo With A 3D Touch

In 1975, the Barbie logo got a new look due to the shaded letters. This was the time when the company was modernizing its business. So, they gave the logo a three-dimensional shape while continuing with the brand colors.

Logo With A 3D Touch

The designers strengthened the previous slanted and handwritten letters. Also, all the letters were on the same line. The shading of letters gave the logo a 3D look. It was indeed a unique logo in those times due to its pink shade and white letters.

Looking For a Logo Design?

We have helped thousands of business owners from all around the world with their graphic design needs such as a logo design, website design, social media posts, banner design and much more.
Get Your Logo DesignGet a Free Quote


1991 To 1999: The Shadeless Flat Logo

Barbie kept the 3D logo as its brand identity for 16 years. Then, in 1999, the company gave a refreshing look to the logo. This time the logo appeared without the shadows and the 3-D effect.

Shade less Flat Logo

Some minor changes in the Barbie branding also gave the logo a new appearance. The emblem had letters strengthened and the stylish curves removed to make it look simple. After removing the shadow, the letters were again pink instead of the previous white.

professional logo

1999 To 2004: Cursive Design Makes A Comeback

In 2004, the company redesigned its logo by capitalizing letters. This time, it brought back the original slanted handwritten letters. The handwritten style helped connect the letters and gave the logo a personalized look. Additionally, the logo had a brighter hue.

Cursive Design Makes A Comeback

The overall look of the logo was that of a straightforward design. It conveyed the brand’s authority in the doll markets across the globe. The company kept the logo its core identity for five years before tweaking it again.

2004 To 2005: Logo With A Flower

In 2005, a flower appeared as part of the Barbie logo design. The flower element was artistically incorporated as the dot on the letter ‘I’. It is a five-petal flower design. The company wanted to make the brand relatable to children, the brand’s target audience. However, the logo lasted for only one year. But the changes lacked sophistication.

Logo With A Flower

Also, the company might have considered giving the logo a distinctive look. So, the flower element separated the emblem from its previous versions completely.

2005 To 2009: The Flower Disappears

The flower element in the logo could survive only for a month as the company removed it next year in 2005. By removing the flower element, the company gave the logo a simpler look.

The Flower Disappears

Moreover, the flower design looked like an unwanted element in the logo, making it complicated. There appeared a simple big dot in place of the five-petal flower. The rest of the logo was similar to the previous one. But the color hue was darker pink this time.

2009 To Now: Original Logo Brought Back

In 2009, the company went nostalgic and brought back its original logo from 1959. The company thought the first logo expressed Barbie’s spirit, aesthetic, and iconography. Also, the original logo was about returning to the brand’s roots. The brand continues to hold the old logo as its brand identity. ‍

Original Logo Brought Back

The Barbie Head Logo

The Barbie brand also uses a Barbie head logo. This up-to-date symbol comprises the doll’s head. The wordmark in handwritten style appears beneath the head.

Barbie head logo

Logo Design Elements Of Barbie

The Barbie logo is today a cultural symbol. It is well-known for its cursive letters and pink colors, making it timeless, unique, and simple design.


One key feature and identity of the Barbie logo is its pink color. The color used in the logo is Barbie Pink or Pantone 219C. This color is named after the company.

Since the company has children as its target customers, pink is a natural color for the logo. Moreover, pink also is a lady’s color who has children always around them. They buy toys for their babies. In those days, pink was the color for girls and women.


The logo also looks unique due to its use of cursive letters. But it is not some specific font that looks similar to any existing fonts. Some people think it is Dollie Script, but others do not support it.

Still, fonts such as Brush Script, Barbie Medium Italic, and Dollie Script look similar to the Barbie font.

These are the key points regarding the history of the iconic Barbie logo and brand. The logo has remained more or less the same since then.

If you also are looking for a unique logo for your small business, Designhill can help you get it done professionally.

You can explore its logo maker to create your logo on your own. Tell it your choice of colors, fonts, business name, etc. The software will then come up with dozens of unique logo ideas. You can then pick an idea to make your brand identity.

Are You Looking for a New Graphic Designer?If Yes, Call Us on +1-855-699-2851 [times for calling 9am to 6pm EST (US)] or Register for a Free Design Consultation

Wrapping Up

The Barbie logo is among the iconic emblems. In its 64 years of history, the logo has mostly stayed the same. But the company tweaked the original design slightly over the decades to give it a refreshing look. In 1959, the logo was in the hand lettering style, and later the letters strengthened. Currently, the company uses the original logo.

Alice Jackson is a business consultant, blogger, social media enthusiast, online market analyst, amateur designer and an avid author at Designhill. She has written on several topics including social media marketing, SEO, content marketing, startup strategies and e-commerce. When she’s not writing, she loves spending her time reading romantic novels, Connect with her on Twitter: @jackson_alice1



Need a Logo?
A powerful logo can give a company easy recognition. Create your unique business logo using our AI powered logo maker tool. Or, hire a designer to get your logo.
Best for when you want a logo in minutes. Our Artificial Intelligence powered logo maker creates dozens of unique designs in minutes. You can also edit colors, texts, icons and elements.
  • Uses power of AI & Machine Learning
  • Uses library of more than 10,000 fonts and 1M+ icons
  • No design experience required
  • Pricing starts at $20 but you pay only when you find a design you love.
Best for when you want to crowdsource ideas. Multiple designers submit entries for you to rate and review before you award a winner.
  • Fixed price packages starting from $199
  • Hand crafted designs from World-class designers
  • Dozens of concepts to pick from
  • Get 50+ designs in 7 days
  • 100% money back guarantee
Best for when you want to work with a single designer only. Explore the range of creative services offered by our highly talented designers.
  • Work with a single designer
  • Hand crafted designs from World-class designers
  • Options within all price ranges
  • Flexible turnaround time
  • Multiple revisions