Last updated on December 13th, 2023
Have you noticed that the Siren on the Starbucks logo is more than just her long and wavy hair? This iconic logo has some hidden secrets that you have never seen before. The world’s famous logos, such as FedEx, Amazon, Wendy’s, and Baskin Robbins, have hidden meanings, and so does Starbucks. In this blog, we will discuss all the hidden secrets it hides in plain sight.
On-Purpose Mistake Aka Hidden Detail In Starbucks Siren
The design world is truly fascinating. Thanks to the ingenious work of designers, you will find perfection in imperfection. The Starbucks logo’s secret can be found in the Siren’s face. It’s a small detail, but it’s worth noticing and realizing how clever it is!
You can find the tiny detail on the upper-right side of the character’s facial features. Yes, at the right nose. Have you noticed something? The nose is asymmetrical. You’ll see why it is one of the best logos ever created upon noticing!
Look closely, and you’ll find an extended shadow on the right side of the nose. But why did the coffee chain decide to do that? To make it look more human, approachable, and natural. If you look at its previous logo version (1992 Siren), it was more symmetrical. The added shadowy imperfection made it look imperfectly perfect.
What does the Starbucks logo mean? Imperfection isn’t a curse, it’s natural beauty — a message for everyone out there that they should accept their imperfections because it’s what makes us all human and natural. Well, that’s a great meaning coming out of this coffee brand logo, and it’s brilliant!
You can find the tiny detail on the upper-right side of the character’s facial features. Yes, at the right nose. Have you noticed something? The nose is asymmetrical. You’ll see why it is one of the best logos ever created upon noticing!
Look closely, and you’ll find an extended shadow on the right side of the nose. But why did the coffee chain decide to do that? To make it look more human, approachable, and natural. If you look at its previous logo version (1992 Siren), it was more symmetrical. The added shadowy imperfection made it look imperfectly perfect.
What does the Starbucks logo mean? Imperfection isn’t a curse, it’s natural beauty — a message for everyone out there that they should accept their imperfections because it’s what makes us all human and natural. Well, that’s a great meaning coming out of this coffee brand logo, and it’s brilliant!
The Original Starbucks Logo Of 1971
Let’s go back in time to explore Starbucks logo history and see the differences between the new and old logo. The original logo has a different character personality. The logo was based on a sixteenth-century Nordic Siren having two tails. It was full of imperfections, from bare torso to wild and free-spirited appeal. Also, it doesn’t have a clean-cut brandmark. The circle with ‘Starbucks coffee and tea’ made it look more compact and busy in terms of design.
Later on, the brand removed the words from its logo design and gave it a clean-cut look for better visibility and clarity. One of the foremost reasons for the brand’s solid recognition is its clean logo design that we see today.
What Does The Two-Tailed Siren On The Starbucks Logo Mean?
The siren on the Starbucks logo is the face of the company. It represents the company’s connection between the sea and Seattle. Starbucks’ hometown city is Seattle, which is a port city. The coffee they use travels in big containers across the water to reach them. So, all the Starbucks menu features premium coffees sourced from different locations
The siren stands for mysticism, addiction, and obsession that the coffee has always been known for. And her hair signifies the ocean waves. The Starbucks website has more information on its origin.
The Meaning Of Starbucks
It was 1971 when the Starbucks founders decided to give their coffee company a meaningful and unique name. Initially, they settled on the name — Starbo. It was named after a mining town they found on a map. Then they came across Herman Melville’s — Moby-Dick, the classic maritime tale and found a character named “Starbuck” quite intriguing. They chose this name for their coffee brand, and this is how it came into existence. In simple words, the meaning of Starbucks translates into making the excellent coffee of the world accessible to everyone in an appealing atmosphere. The siren appearing on all the Starbucks drinks literally conveys it in a visual way.
Some Exciting Starbucks Facts
- Starbucks tables are round in shape to fit more people and make them feel less lonely.
- Starbucks coffee masters have black aprons, indicating their expertise, unlike employees who wear green aprons.
- The Starbucks 1971 logo showing a siren in a bare torso stirred up controversy. So, the 1987 logo redesign covered it up to avoid controversy and look more appropriate.
- Starbucks features customizable drinks and secret menus. It can make 87,000 drink combinations, which is quite extensive.
- Starbucks donates 100% of its leftovers to unprivileged and hungry people.
- Starbucks gift cards are ubiquitous gifts for people during holidays. Most cards come with a minimum value of $5, which makes it easy for everyone to buy for their loved ones.
Create Your Own Logo
The Starbucks logo is a perfect example of visual cohesiveness. Everything is well thought out, from shapes to colors and icons, to create a unique and meaningful logo. Consider the meaningful use of color and icons when making your own logo. Like this coffee brand, you can design your logo the way you want using our logo maker or post a logo design contest. You can start from a basic point and refine it until you get a distinct logo that signifies the spirit of your brand.
Create Your Logo With World’s #1 Logo Maker
Conclusion
The Starbucks logo is among the most recognized logos in the world. It has an exciting history and redesign saga, making it one of the world’s best logos. The secret meaning is what sets it apart from others. You can get your brand a logo like that, boost your visibility, and share the story with your target audience.
