Either assigning your logo designing task to a design agency, to a freelancer or to a crowdsourcing marketplace, you must first prepare yourself to equip your designer with the right kind of information pertaining to your logo design. The questions such as ‘what is your aim behind designing a logo’ and ‘what message you want your customers to perceive while looking at your logo’, should be worked upon thoroughly. Assuming that you have the required competence and capability of responding to the designers’ queries regarding your business goals, target audience and market design elements you wish to have in your logo, there come requirement of having new logo design, we will proceed further.
However, most important of all things is to have clarity on what design approaches you can follow to get your new logo design? For fashion business start-ups and typically small businesses, design agencies and freelancers are not the most viable option. Design companies are mostly focused at taking up large projects and offer clients’ with fewer design concepts. Whereas, experienced freelance designers might come with a hefty price tag and yet might not be able to deliver your design project on time. So, if you are looking for low cost alternative to the design companies and freelancers, then crowdsourcing sites such as Designhill can come to your rescue. But how to take advantage of crowdsourcing is a big question.
Some easy- to- follow steps you need to work upon when crowdsourcing your new logo design project for your fashion business.
Precise Design Brief
Crowdsourcing online marketplaces are bestowed with maximum benefits provided clients are able to explore them to the fullest. Initial step starts with providing designers with a design brief that contains all the necessary information designers need to know. So, try including the most valuable information in design brief. In addition, provide designers with some hints on how you thought of starting your fashion business or what are your achievements so far. Let them know about your future business plans and aspirations as well.
If you have some logos in your mind provide their references in the brief. This will surely guide designers through their designing work. After all they are designing logo for you and not for themselves. Similarly, if you want them to follow your strict guidelines on selection of colors and fonts, then do elaborate this in your design brief. Such information proves helpful in logo customization.
Do remember that objective of your contest launch is to have a unique logo for your fashion business. Therefore, ensure that you are able to guide designers with your timely feedback when they submit their designs for your suggestions and reviews. However, if dozens of logo designers are working for you, then it becomes difficult to keep track of each submission for feedback. But you can always select few designs that meet your criteria. Afterwards, you can keep a close watch on their new logo design developments and plan to offer extensive comments and suggestions exclusively to them.
Getting The Winning Logo
In a short period of time say a week, you will have a collection of two to three dozen new logo design concepts from designers across the globe. Many of the designs might be dazzling with unique design concepts. Sometimes, there arises a problem of plenty when you want to sort out the best bunch of designs.
If you are in a dilemma about which designs to pick and which ones to abandon, then seek the help of your friends and office personnel. For better suggestions, use the wide viewership of your social media pages. Display your selection of submitted best designs and ask people to vote for one best design. Finally, chose one logo design as winning design entry and award cash prize to your logo designer. This is how you get a creative and stunning logo design for your fashion business with the help of Designhill crowdsourcing platform.