Last updated on November 7th, 2019
In digital marketing, lead generation is of paramount importance. It’s the process of attracting prospects and engaging them. You want your audience to find your business, sign up for your newsletters, follow your business on social channels, and more. Interactive visual content is one of the ways to attract the audience and turn them into leads.
But attracting everyone isn’t your agenda, right? It’s because not everyone is your target audience. You want a qualified lead as it’s worth your efforts. You want to attract those who will not only buy your products but also show that they need it, hence building a lasting relationship with your brand.
Every company wants to generate more leads. In this blog post, we will discuss top 15 ways to supercharge your lead generation efforts using interactive visual content. We have a lot of informative, interactive ideas and business-building goodness to share. So, let’s get started.
Here Are The 15 Best Ways You Can Use Interactive Visual Content To Generate Leads
01. Create An Infographic
Let’s start with the OG of visual content: infographics. These content pieces are highly shareable and loved by audience because they convey important information quickly.
You don’t have to be a design wiz to create an infographic. There are plenty of services out there to help. A few of my favorites are Venngage, Visme, and Canva. Simply create an account, choose an infographic template, and tweak it till your heart’s content. When your masterpiece is created, you can use it to grow your email list.
02. Shoot A Video
Video is on the rise, haven’t you heard? Well, if you haven’t heard, you’ve definitely seen. It’s hard to go anywhere online without some video footage invading your sightlines.
Why are so many brands jumping on the video bandwagon? It’s because audiences want videos and digest them easily. A well-done video makes information easy to digest and is highly entertaining.
Boost leads by including a link to a lead capture landing page in all of your videos. This is easily done on Facebook with a “Call to Action” button and on YouTube with the annotations feature.
Famed marketer, Neil Patel, uses annotations in his YouTube videos to encourage his viewers to take specific actions such as subscribe to his channel and watch more of his videos.
03. Go Live
Take my last idea a step further and go live with your videos. Live broadcasts are both highly visual and, when done correctly, very interactive because you can answer audience questions while filming.
Live video also has the added benefit of being less competitive. While most companies use traditional video marketing techniques to some capacity, far fewer interactions with their target market via live broadcasts.
Don’t forget while filming to encourage your viewers to join your company’s email list. Better, provide them with a valuable incentive for joining like an infographic!
04. Make It Long-Form
Video is powerful marketing tool but the old-fashioned copy has stood the test of time and will continue to be an important marketing medium. Especially, long-form pieces such as e-books and white papers.
Because these marketing pieces are naturally lengthier than say, a traditional blog post, they provide plenty of space to include engaging graphics making them a great visual marketing tool.
They’re also the perfect gated content type under long-form website content ideas. E-books and white papers like to have a high-perceived value. Asking for an email address in exchange for one is a surefire way to boost your organization’s email subscriber count.
05. Get Your Meme On
Who doesn’t love a good meme? The answer: no one. That’s why the best ones go viral on social media and stick in our brains a loner period. Admit it; you’re remembering your favorite meme right now and you’re probably smiling too.
Your company can get in on this trend and use it as interactive visual content to boost leads. Simply include your website address at the bottom of each meme you create. Viewers can then follow it and join your email list if they desire.
06. Make A Quiz Or Assessment
Any piece of content that allows participants to answer questions and receive personalized answers has a high probability of success. Why? Because these content pieces can tell audiences a lot about themselves and make them feel special.
Use this fact to your advantage and create your own quizzes and assessments for your target market to take. Your theme and the kinds of questions you ask will depend on your industry and business type.
For example, a weight-loss company could produce a quiz that helps participants determine why they aren’t losing weight.
In order to boost leads, you can allow your quiz-takers to complete the entire assessment. But if they want to see the answer, they’ll have to give you their email address. Most people will do that. After all, they spent their time answering every question and they really want to know their results.
07. Host A Live Event
It doesn’t get more interactive than live events! And while they definitely take a lot of preparation and planning to pull off, the result can be extraordinary.
According to Bizzabo, 41% of marketers believe that live events are the single-most effective marketing channel. Bizzabo also found that 68% of B2B marketers agree that live events generate the most leads.
So if you’re up for it, help your company plan an event. Then promote it to your target audience and ask for an email address at registration. A well-informed brochure design is ideal to get the words out.
08. Put On A Webinar
Not every company has the required means or desire to host a live event; but what about a webinar? Webinars are kind of digital versions of live, in-person gatherings.
Think about it! Attendees still have to show up at a specific time, they still receive valuable information, and they can interact with other attendees via chat windows. But webinars have the added benefit of automatically recording your sessions. You can then re-use these recordings to market your company in the future.
Similar to an in-person event, webinars require attendees to give you their email addresses while registering.
09. Build A Calculator
Online calculators are an incredibly handy interactive content piece.
A real estate company could create one to estimate mortgage payments. A business in the financial sector could build one to calculate interest amounts. And a marketing company could offer one that quickly forecasts ROI potential.
There are loads of different options. The trick is finding one that fits your business and unique audience. Once you discover what that is, require an email address for free access to the tool. This will help you generate new leads.
10. Assemble An Autoresponder Sequence
It’s been said that autoresponders are the Holy Grail of marketing. A well-crafted autoresponder sequence can do wonders for your company. It will help your brand build trust with its subscribers, engage them, and sell more of its products—all on autopilot.
To use your autoresponder sequence as a quality lead magnet, promise subscribers something valuable in return for their email addresses. This could be a discount code, a free tool, or another piece of content (an infographic or eBook, for example). Buffer’s welcome email (above) illustrates this tactic perfectly.
11. Construct An Email Course
Take our previous idea about autoresponders a step further and create an entire email course.
An email course is simply a training program that’s automatically delivered via email to subscribers at predetermined intervals. Because messages are sent on a regular schedule and teach audience members something valuable, they’re often seen as highly engaging and interactive.
Your course can be about anything you like as long as it fits your brand and is seen as valuable to your target audience.
For instance, a cosmetics company could offer an email course explaining how to apply a specific kind of makeup. A fitness company could teach subscribers specific workout routines to lose weight.
Boost your company’s subscriber count by clearly explaining what your course will teach and why the information is beneficial. Those who want the information you provide, will sign up. Once you have their info, you can then market your company’s products to them in the future.
12. Put Together A Slide Deck
Slide decks are highly interactive because viewers can click through the slides at their own pace. They can also be very visual if your team takes the time to design appealing graphics for each slide.
So what kind of content should you include in your slide decks? We recommend analyzing your most popular content pieces and breaking them down into their main points.
Then slap each important point on a separate slide, assemble the slides in order, and package the entire thing into a slide deck. To boost leads, be sure to include your company’s name on each slide so that viewers can interact further with your brand if they want to.
13. Teach A Class
Have you ever considered teaching a class? Modern technology makes it really simple to record yourself educating viewers on a specific topic. You can then distribute your lessons to interested learners via a myriad of channels.
For example, you could host video lessons on your company’s website. Or, you could put them on social media. Or, you could partner with another company like Udemy or Skillshare and upload your lessons to their site.
Whichever distribution model you choose, your audience will enjoy the visual and interactive content you create. Just remember to ask for an email address when they register for your class.
14. Use Social Media
Social media, when used correctly, is completely interactive. And just about your entire target audience is already using it! So jump onto Facebook, Instagram, and YouTube and engage your company’s fanbase. But before that, make sure your social media page is well designed.
Post visual content they’ll want to share. Ask them questions about their likes and dislikes. Share valuable information that they’ll be excited to know.
Not only will this help your organization bond with its fans, but it will also give you a deeper understanding of who your target market is and what they want from you.
What about generating leads? Post links to gated content. If your followers want the valuable information your brand publishes, they’ll have to give you their email address.
15. Write A Winning Blog Post
Finally, why not keep it old school and write an amazing blog post? There’s a reason why this marketing channel is used by so many businesses. And the only reason is that it works.
But you have to do it with perfection. When blogging, make sure to share quality information that your audience is interested in. If you’re able, include appealing images in your posts. This will make them more engaging and shareable.
And while you’re at it, include links throughout your blog posts to your company’s gated content. If readers enjoy what you’ve written, there’s a good chance they’ll click through and offer you their email address in exchange for access to more quality content.
There you have it – top 15 ways you can generate leads with interactive visual content. Each of these ideas has been proven to boost email subscribers. Now, you need to decide which ones will work best for your business. Then start using them and watch your leads skyrocket. Good luck!