Category Archives: Social Media

Today, technology has become a bigger part of our life than it ever used to be. Companies, in order to retain their positions in the real world are taking the help of virtual world. Social media marketing has become the most powerful marketing tool. The ... Continue reading

There are tons of possibilities that social media brings in when it comes to reaching to bigger audiences, distributing your content effectively, or creating a following around your brand. It is where you’ll find people who will engage with your content and view your ... Continue reading

Influencers use different marketing tactics which really affect the way they perform on their online platforms. Taking notes from famous people on social media platforms can play an important role in how your business performs in the online communities, and you can learn a lot ... Continue reading

Social media offers plenty of free opportunities in the form of rock-solid platforms and advertising options so that you can put your content for public consumption. However, the world of social media evolving rapidly with new platforms launched every year and new features rolled ... Continue reading

Influencers are now widely considered as an effective means of brand promotion. A word or recommendation from a celebrity goes a long way in influencing customers’ buying decisions. Instagram influencer marketing is one such huge modern-day platform for businesses to build their brands. In ... Continue reading

With so many giant corporations and large enterprises dotting the business world, it was a real challenge for small-sized businesses to level the playing field, a few years back. However, today social media has changed the game for small businesses. More and more small ... Continue reading

If you spend some time on social media like Facebook, Twitter, or LinkedIn, you'll notice a lot of influencers, marketers, and companies are using GIFs, emoticons, and memes in their digital marketing. It makes sense; humans are visual communicators. Images, especially moving, catch your ... Continue reading

Marketers have homed in on Instagram as the perfect platform for connecting with today’s customers, with the image-sharing site providing numerous opportunities for creativity. But as with any other marketing effort, it’s important that you have an Instagram marketing strategy in place ... Continue reading

Instagram is a key social media platform for business promotion. Of all marketing tools at this platform, the use of Instagram hashtags is the most effective for brand awareness and promotion. With this tool, your brand can engage millions of potential customers. But only a ... Continue reading

Social media has been the foremost driving force of digital media traffic for over a decade now. Since Facebook is the most popular social media channel in most countries, it becomes pertinent for businesses to focus on Facebook Ad. If it works for your business, ... Continue reading