Last updated on June 18th, 2020
Influencers use different marketing tactics which really affect the way they perform on their online platforms. Taking notes from famous people on social media platforms can play an important role in how your business performs in the online communities, and you can learn a lot from how they approach and work with people. The latest influencer marketing trends can help you get a better understanding of how to collaborate with other popular influencers online on various social media platforms you will be using.
What Is Influencer Marketing?
Apart from it showing off the best trends influencers use to make their marketing campaigns a success, influencer marketing is a process which involves all the steps one needs to make sure they are creating an impact on potential customers about their brand, products, and services.
Through this process, influencers can establish their name and brand among the thousands of other online personas in their niche and online communities. They manage to create long-lasting relationships with other influencers, their audience, and brands that enjoy working with them.
Here Are Some Of The Best Influencer Marketing Trends To Follow In 2020
01. Using Instagram As Your Primary Social Media Platform
If there is a platform which is easy to use, loved by millions of users and influencers worldwide and doesn’t take a lot of effort to create content for, it has to be Instagram. While Twitter used to be the leading social media platform in the past, Instagram has grown to be the world’s favorite and has offered influencers an incredible way of communicating with their audience.
Instagram allows its users to post pictures and videos on their pages and Instagram stories. It is purely based on sharing audiovisual content which is easy for the followers to go through, like and leave comments whenever they wish. Not only is it exciting and engaging for the audience, but it is also easy to use for the influencers.
Apart from it being one of the most fast-growing social media platforms, reaching over 1 billion users in 2018, it is also much preferred by brands who wish to show off their products and who love to work with big influencers to help their business grow.
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02. Relationships Between Influencers And Brands
“Relationships between brands and influencers spark benefits from this business relationship for both sides,” states Christopher K. Mercer, digital entrepreneur and founder of Citatior. On the one hand, brands need someone with a large following and who is loved by many people to promote their products and services.
On the other hand, influencers gain a good paycheck and an association with a brand which can grow quickly thanks to the exposure they provide through their page.
Partnerships between influencers and brands happen very frequently and really work in favor of all the influencers who endorse them. The only thing they have to be careful with is making sure they work with brands that are trustworthy and are not associated with bad customer services and faulty products as that can severely damage their image.
03. The Importance Of Creating Unique Content
Social media platforms give their users the chance to share their content with the rest of the world without any problems. As a result, people have started posting unique and eye-catching content creating social media page design attractive.
“Creating content which will be targeted to your audience’s preferences will not only be unique but will also help you stand out from the crowd”, notes Maya Jenkins, a social media expert for Resumescentre.com.
This is something that has motivated people, especially popular influencers, to start finding ways to create content which is new and never thoughts of before. You might have come across videos where people took wedding proposals to a whole new level by planning every little detail for months or pictures captures in unique places and from incredible perspectives.
If you must spread a word about your brand and build its identity amid target audience, it is important to create a content marketing strategy that stands out. The strategy should be different from that of currently employed by your competitors. This can help your brand stand out on social media platforms and gain you a lot of popularity very quickly.
04. The Rise Of Podcasts
This year, more and more influencers have started producing their very own podcasts. Some offer advice on dealing with various everyday problems; others offer cooking advice and some talk about paranormal experiences. One thing they all have in common though is how inexpensive and easy they are to create.
Podcasts give influencers a chance to offer their audience some cheap yet good quality content which can be not only fun but also educational. You can follow this trend and create a podcast which will focus on topics of your interest which can also promote your products or services.
Another thing that many influencers do which is very effective when it comes to promoting their brand and building many relationships with other online personas is inviting people to their podcasts for interviews or simple chats. This can be beneficial for both participants, and it can help influencers and brands alike to be discovered by even more people online.
05. Responding To Negative Comments
In almost every case, any sort of publicity is good publicity, and a story of a popular influencer defending their fans or being polite to someone who was mean to them can really help them gain a lot of attention and new followers.
In general, influencers need to keep their image clean, and therefore most of them are always being polite and friendly, even to the nastiest of comments. While you shouldn’t endorse negativity on your social media pages, you should always show your followers that you can handle these situations like a professional.
Most influencers will give those negative commenters a positive wish and create a post letting their followers know how crucial it is to be kind and to appreciate those who support you. As a result, this attracts more people to their page, as they come across as kind and loving people.
James Daily, head of the content department at Flash Essay advises new upcoming influencers: “Your image in the online communities is essential and showing that you’re better than a nasty commenter will have people appreciating your personality and point of view. Keep an open mind and respond with kindness and you will have a lot of people supporting your every step”.
06. Creating Their Own Merchandise
During this year, the most popular of online influencers have created and started selling their own merchandise in online stores. Setting up an online store may need you to have graphics design services in order to create a logo etc. When an influencer creates merchandise for their fans and followers, these pieces sort of act like a bonding agent between the influencer and their audience.
One thing that usually comes with creating merchandise is also creating your brand’s logo design which will necessarily be a key thing to your brand identity. This is what people will see when they visit your social media or YouTube channel and also what they will proudly wear when they choose to purchase your merchandise.
07. Running Their Own Blog
Creating your own website might sound like a difficult thing, but in reality, it can be quite easy to accomplish. Apart from the fact that there are tons of apps which specialize in web page design, creating your own website can teach you a lot of new skills which will prove useful in your brand’s online journey.
Similar to a podcast, your blog will give you the freedom to experiment with writing and creating content in a new and fun way. You will be able to share recipes, talk about important matters and develop lists of pictures without having to worry about how much content you will post in a day.
One thing that is important to keep in mind when deciding to create your own blog for your business is that you should make sure that everything you create is unique and also free of any mistakes which can make you look unprofessional. You can use tools such as Grammarly, EssaySupplyand HemmingwayEditor to correct grammar and spelling mistakes and see how easy your posts are to read.
Blogs can also be a good source of income, and many influencers have become famous through their own blogs. In general, websites are easy to create and can help influencers fin an exciting way of creating content for their audience.
Finding Out What Trends Work Best For You And Your Business
All of these ideas are trends which have been used by influencers and are great ways of attracting a more significant following and engaging with their audience more. While there are many ways for you to expand your reach online, it is always a great idea to start with some trends which have been tried and tested and always work well for great influencers online.
Depending on your goals and expectations for your brand, you can experiment and see which influencer marketing trends are the easiest for you to follow and also the most effective. At the end of the day, you don’t have to choose just one as they can all benefit your brand and your business significantly.