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2023 Cricket World Cup: A Sneak Peek into Teams, Sponsors and TV Deals

by Alice Jackson Tweet - in Sports

2023 Cricket World Cup A Sneak Peek into Teams Sponsors and TV Deals

Last updated on October 26th, 2023

The 2023 Cricket World Cup is in full swing! The tournament has begun with cricket fervor crossing the boundaries. Whether you’re a cricket lover or someone who enjoys it with family and friends, the gentlemen’s game is the best time to give a shoutout to your favorite team.

True fans of cricket shall only pass by rooting for their favorite team. But cricket isn’t just about hitting sixes, getting one clean bowled, or winning the trophy. Even waving your national flag from a foreign land to cheer your team shows your passion for this sport but doesn’t tell the whole story.

There are many things besides the adrenaline-raising, action-packed performance on the pitch! A grand financial support backs this great tournament. The World Cup itself is a big sporting event. Each participating team needs financial support to be victorious on the ground. This is where sponsorships, ticket sales, and more come into play. Keep reading and exploring.

The ICC organizes the World Cup every four years in different cricket-playing countries. This time, the World Cup is taking place exclusively across India. The tournament started on 5 October and will last for over a month, with the final played on 19 November. 

This is not the first major tournament the ICC is organizing this year. Earlier in June this year, the 2023 ICC World Test Championship final was held with much fanfare. 

The overall prize money at stake in the tournament is US $40 million. Out of it, the winning team will take home US $4 million and runners-up US $2 million.  

You can identify this World Cup instantly from its unique logo. ICC released an attractive ICC World Cup logo design that is based on the Indian Navras theme with the trophy in the middle. 

In fact, the ICC has been releasing new logos for its World Cup tournaments. Take a look at those unique ICC logos from the past. 

Here are the details of the teams, sponsors, and TV deals of the World Cup.  

ICC World Cup 2023 Teams

10 teams are participating in the ICC Men’s World Cup 2023. Here are the teams:

  • Afghanistan
  • Australia
  • Bangladesh
  • England
  • India
  • Netherlands
  • New Zealand
  • Pakistan
  • South Africa
  • Sri Lanka.

The teams will compete with their rivals in ten different World Cup locations. These locations include Ahmedabad, Bangalore, Chennai, Delhi, Dharamshala, Hyderabad, Kolkata, Lucknow, Mumbai, and Pune.

The tournament has a busy schedule and some exciting matches that people are eagerly looking forward to watching. 

ICC World Cup 2023 Team Sponsors.  

The Cricket World Cup 2023 has attracted many lucrative sponsor deals for each team, strengthening them financially. Here are the team sponsors for the tournament: 


Main partner: Super Cola (First signed in 2022, extension signed in 2023)
Other partners: Afghan Telecom, Dream Game Studios, Fancode, Rario, Dafa News, Star Medical Complex

Main sponsors of Afghanistan cricket teamAustralia

Main partner: N/A
Other partners: Bet365, Bundaberg, Commonwealth Bank, Dettol, Gatorade, HCLTech, Kayo Sports, KFC, Marsh, NRMA Insurance, Nu, Qantas, Toyota, Woolworths

Australia cricket team sponsors


Main partner: Daraz (Signed in April 2021, expires in November 2023)
Other partners: Aamra, Pan Pacific Hotels, and Resorts

Bangladesh cricket team main sponsors


Main partner: Cinch (Multi-year deal signed in 2021)
Other partners: Ascent, Chapel Down, IG, Initial, Laithwaites, LV=, Metro Bank, Microsoft, Rado, Radox, Vitality

main sponsors of England cricket team


Main partner: Dream11

Other partners: IDFC First Bank, JioCinema

Main sponsors of Indian cricket team


Main partner: Fairtree (Multi-year deal signed in 2021)
Other partners: HCLTech, Netherlands Lottery, Sisar, Tupker Taaltraining, Van Uffelen

world cup sponsor of NetherlandsNew Zealand

Main partner: ANZ (First signed in 1999)
Other partners: Accor, Asahi Beverages, Dream11, Dulux, Ford, Gillette, G J Gardner Homes, Hertz, KFC, Les Mills, Pals, Powerade, Spark

world cup sponsors of New Zealand


Main partner: Pepsi (Multi-year renewal signed in 2020)
Other partners: ParkView City, HBL, Cool & Cool, TUC Biscuits, Brighto Paints, TCL

world cup sponsors of pakistan

South Africa

Main partner: N/A
Other partners: Betway, BitCo Telecoms, Castle Lager, Kemach, KFC, Momentum Health, Springbok Atlas, Sunfoil, TicketPro

world cup sponsor of south africa

Sri Lanka

Main partner: 1XBat
Other partners: Amul, Cristal, Cycle Pure Incense, IPG Sports, ITW, Licc Jeans, Masuri, My Cola, Nawaloka Hospitals, Namal Balachandra, Red Bull

World cup sponsor of srilanka

ICC Official Partner For The World Cup

While teams have their own sponsorships, the ICC also has a number of official partners to lend financial support to the organization :  

MRF Tyres. 

MRF Tyres, a tire and tube company, was an official global partner of ICC events from 2016 to 2020. the agreement now is extended to this year so that the automotive company will be the partner in the ICC 50 over World Cup.

A Dutch travel agency headquartered in Amsterdam, is a major ICC World Cup events partner. The company had signed a five-year partnership deal with ICC in 2019. started its “Ultimate Cricket Stay” to make trips to the matches in this World Cup comfortable and memorable.


The ICC announced In August 2023 that American multinational financial services company Mastercard was its global partner for the 2023 ICC Cricket World Cup.


So, those having the Mastercard are eligible for a 24-hour ticket pre-sale window. They will also get a number of benefits during the Men’s Cricket World Cup trophy.


The ICC signed a partnership deal in October 2022 with the integrated energy and chemicals firm Aramco. The company will sponsor most ICC events. It will also have the naming rights for the ICC Player of the March awards. 



A UAE-based airline company, Emirates has long been associated with the ICC. It sponsors the (Emirates) Elite Panel of ICC Umpires and Match Referees. The Emirates branding will be prominently displayed on the umpires’ clothing in all international ICC matches during the World Cup.

Induslnd Bank 

Induslnd Bank Limited signed a multi-year partnership deal with the ICC in September 2023 to be a Global Partner of the ICC tournament. The Mumbai-based Indian financial services company will offer many benefits to customers and cricket fans during the World Cup games

Induslnd Bank


Bira91, an Indian craft beer brand from B9 Beverages Pvt Ltd, is an official sponsor of global ICC tournaments, including the ICC Cricket World Cup, the ICC U19 Cricket World Cup, the ICC World Test Championship, the ICC T20 World Cup, and the ICC Women’s Championship. 


The electrical goods company Polycab is known for its quality Polycab fan range. It is an Official Partner of ICC for its major events, including the 2023 ICC Cricket World Cup in India. 

It is also a partner for the 2023 ICC World Test Championship Final to be held in the UK and the 2023 Women’s T20 World Cup in South Africa. The Polycab fan price is affordable despite high-quality standards. 

Coca-Cola (Thums Up)

Coca-Cola, an American multinational beverage company, signed a five-year partnership with ICC in 2019. So, it will partner in the ICC Men’s Cricket World Cup in India in 2023. 


Upstox is an online investment company in India. It had signed a partnership deal with ICC in 2021. Therefore, it will be the official partner in the current cricket sport event. 


A Japan-based multinational automobile manufacturing company, Nissan is another significant ICC partner for the 2023 World Cup.  It will also be the official partner for the ICC World Twenty20, the Under-19 women’s cricket, and the ICC Champions Trophy.


Nium is a fintech company for modern payment and card issuing solutions.  It is an official partner of the ICC events, including the World Cup. The partnership helps build awareness about the company’s efforts for global money movements. 


Oppo, a Chinese telecommunications company, formed a partnership with ICC in 2015 that it renewed in 2019. It is now a significant partner of the 2023 World Cup event. 

DP World 

DP World is an Emirati multinational logistics company from Dubai. It is the official global logistics partner of the ICC events, including the ICC Cricket World Cup.

Royal Stag 

Royal Stag is an Indian whisky brand holding digital and on-ground activations sponsor rights of all global ICC tournaments, including the Cricket World Cup.


Dream11 is an Indian fantasy sports platform with a partnership agreement with the ICC. It is ICC’s Official Fantasy Game Partner in a deal set to run until 2023.

Jacob’s Creek 

Orlando Wines, an Australian company, has a three-year strategic partnership with ICC that continues in the World Cup. 


The cricket NFT platform, FanCraze is also the global partner of ICC for the exclusive digital collectibles range.  


TYKA is another Official Partner of the ICC and will supply all match official uniforms and tournament staff during the event. 

Near Foundation

Near Foundation is the ICC’s official blockchain partner, and it will last for the next two years in 2025. It will bring the Web 3.0 technology for fan engagement.  

TV Deals for the ICC World Cup 

ICC also has deals with major companies for broadcasting the World Cup matches on TV. The official broadcaster for the ICC World Cup 2023 is Disney Star. It secured TV deals of Rs 150 crore from Phone Pe, the popular digital payment solution provider for TV advertisements. 

The multi-billion rupee sponsor deals include Coca-Cola, Hindustan Unilever, and Mahindra & Mahindra. These companies have partnered with Disney Star for TV deals. 

The deals will allow Disney Star to broadcast the ICC World Cup matches live and show highlights on all platforms  

2023 Cricket World Cup broadcasters

The World Cup matches will be shown across the world. Each country has its own broadcaster assigned to show the matches on TV. Here is the list of the countries and broadcasted: 

These teams and sponsors are going to make the ICC World Cup a wonderful tournament for people. The teams will fight it out on the grounds and ultimately give their best to win the matches and the trophy. The excitement and talks about the current tournament will not fade away easily before the next World Cup Cricket starts after four years.

However, the ongoing tournament also allows businesses to promote their products or services using logos and other visuals across various social media platforms. These include Facebook, Instagram, TikTok, and more. Whether you choose Instagram or Facebook, you may need to create a unique fb or Instagram logo to promote your brand during the tournament. 

You can make a logo using a DIY logo creator tool or post your contest for the same to get an exclusive brandmark for your page.

Wrapping Up

The 2023 Cricket World Cup has already started, and people are enjoying the stadium matches and watching from home. Ten teams are playing against each other. Each team has financial support from multiple sponsors during the matches. Besides, the ICC also has sealed partnership deals with a number of globally renowned brands. 

Alice Jackson is a business consultant, blogger, social media enthusiast, online market analyst, amateur designer and an avid author at Designhill. She has written on several topics including social media marketing, SEO, content marketing, startup strategies and e-commerce. When she’s not writing, she loves spending her time reading romantic novels, Connect with her on Twitter: @jackson_alice1



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