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Facebook Refreshed Its Logo Design with Subtle Tweaks

by Alice Jackson Tweet - in Logo Design

Facebook new logo

Did you check the Facebook logo today? It does not appear the same anymore. But do not blame yourself for not instantly noticing the changes. It is because the changes were subtle and went unnoticed.

The company cleverly tweaked the Facebook logo design to avoid overhauling its appearance entirely for the audience. Still, the logo looks refreshing and catches the eye.

A recent Facebook update regarding the company app logo was announced a few days back. Many of us might not have noticed these changes had the company not formally announced it on its website.

So, like many others, you might also be thinking, why does my Facebook look different today? That is because the logo is a little changed.

What Are The New Changes Made To The Facebook Logo?

While the Facebook logo tweaks are not visible at first glance, we can notice them afterward. There are two changes made regarding the logo color and font. Here is what you can notice:

The blue color logo turns darker 

The first change we find in the blue logo is its color. Previously, the ‘f’ app logo was a light sky blue. Now, it has been changed to a darker blue. Due to the color going from light to darker blue, it now draws attention. Darker colors usually do not go unnoticed as they are instantly visible.

About the darker blue, the company, in a blog post, said the color has a Darker blue shade, giving the brand a confident expression, “more confident expression of Facebook’s core blue color.”

The dark color also helps contrast the lowercase ‘f’ to make it stand apart. This enhances the visibility of the Facebook logo icon.

Dave N, director of design at Facebook, said, “We wanted to ensure that the refreshed logo felt familiar yet dynamic, polished, and elegant in execution. These subtle but significant changes allowed us to achieve optical balance with a sense of forward movement.”

The social media giant on its website page said it wants to “Create an expansive set of colors — anchored in our core blue — that is comprehensive and vibrant, and also designed to be more accessible for people.”

The lowercase ‘f’ tweaked a little bit

Another unnoticeable change in the Facebook logo design was the lowercase ‘f’ letter. If you wonder what font the Facebook logo is, know the company uses its own Facebook Sans — its custom wordmark. In this version of the logo design, the letter appears slightly thicker than in the previous logo.

Because of its thicker appearance, the letter appears bolder and evokes confidence. It also makes the Facebook icon more legible.

About the tweaked ‘f’ lowercase, the company on its website page said, “Using our custom typeface, Facebook Sans, we redesigned the wordmark and logo to create a consistent treatment and improve overall legibility across Facebook.’’

The company added, “Similar to the changes to the Facebook symbol, these refinements allowed us to build upon the heritage of our identity while creating a stronger relationship between how the wordmark pairs with the rest of the typeface.’’

So, while there is no use of any Facebook new logo 2023 font, the tweaks successfully give it a refreshing look.

What was the purpose behind the Facebook logo tweaks? 

Facebook did not revamp the logo entirely. Instead, it just made such changes that they mostly go unnoticed at a glance. Here are the reasons behind the design tweaks:

Creating a refreshed Facebook logo

Meta had a well-set purpose behind the logo tweaks. The main intention was to have a refreshed FB logo so people could have new visuals. Sometimes, old visuals go unnoticed since we have seen them more often.

The old Facebook app logo with a light blue color has existed for many years. So, the users could become habitual of seeing the emblem. That results in the logo having little interaction with the people.

On the logo tweaks, the company’s website said, “We intended to create a refreshed design of the Facebook logo that was bolder, electric and everlasting. Each distinctive, new refinement drives greater harmony across the entire design as a key element of the app’s identity. We’ve done this by incorporating a more confident expression of Facebook’s core blue color built to be more visually accessible in our app and provides stronger contrast for the ‘f’ to stand apart.”

Energizing the brand identity system

According to the company, the latest tweaks in the logo design are part of “the first phase of a refreshed identity system.” Facebook has some plans to give the social media platform a new identity. This could lead to the revamping of its visual identity.

After the current tweaks, Facebook will likely bring forward more logo changes. According to the Meta website, the company will reveal new “reactions, typography and iconography” in the future, and added, “All of these refinements will create a more consistent, personal and seamless experience for the billions of people who interact with Facebook daily.”

Keeping the familiar Facebook logo design

The company, therefore, came up with some unnoticeable tweaks in its logo design. Because of the minor design change, the viewers and users could still fully relate to the logo. In this way, the company does not need to launch a logo awareness campaign as the design remains mostly the same.

So, these are the key reasons why Facebook refreshed its logo by tweaking it slightly. These clever changes target the audience today and engage them even more.

Are you also considering redesigning your logo, or need a new logo? This is where Designhill— a leading creative marketplace in the world, can help. On this platform, you can get a logo by launching your logo design contest or working with a talented designer on a one-to-one basis. Both ways, you can get a memorable, unique logo for your small business without hassles.

Wrapping Up

The Facebook logo got a refreshing look a few days back, but the changes take time to be visible. The company changed the logo from light blue to darker blue to draw attention. It also tweaked the letter and made it look a bit thicker. These changes give the Facebook logo design a new appearance while keeping the overall look the same as before for familiarity.

Alice Jackson is a business consultant, blogger, social media enthusiast, online market analyst, amateur designer and an avid author at Designhill. She has written on several topics including social media marketing, SEO, content marketing, startup strategies and e-commerce. When she’s not writing, she loves spending her time reading romantic novels, Connect with her on Twitter: @jackson_alice1



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