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FIFA World Cup Logo Designs 1930 – 2018

by eshley jackson Tweet - in Sports Logos

World Cup Logo

Last updated on November 5th, 2019

The FIFA World Cup is one of the most awaited and celebrated sporting championships in the world. The tournament is watched by millions of fans globally. Countries spend years and billions of dollars to prepare for this tournament. Since the time of its origin, the game has evolved a lot. The changes have not only been in the game, but have also reflected in the World Cup logo designs.

For any tournament, irrespective of the sport, the design of the logo is important. It helps the participant countries and even the authorities to create a unique identity for the tournament. If you look at any particular World Cup logo, you can immediately relate with the event and highlights of that particular championship. Apart from that, logos also convey the elements of the hosting country.

Let’s take a look at the FIFA World Cup logo designs (1930 – 2018) and figure out how these logos have evolved in all these years.

FIFA World Cup Logo Designs 1930 – 2018

01. Uruguay (1930)

The first FIFA World Cup took place in Uruguay from 13th to 30th July in 1930. The governing body chose Uruguay as the hosting nation because the country completed 100 years of its first constitution and also because the national football team of the country won the title at the 1928 Summer Olympics.

FIFA World Cup Uruguay 1930

Though during the tournament, the governing body did not have any official world cup logo, the stunning Art-Deco poster expressed its unique look and feel. The design has the image of a goalie who has caught the ball at the height of the goal frame. He is dressed in Uruguay’s national colors. Talking about the typography, well, the type here is more of a decorative side of the Deco.

02. Italy (1934)

The second FIFA World Cup took place in Italy from 27th May to 10th June. Just like the first tournament, this time also the governing body has a poster instead of a logo. The poster featured a football player wearing a jersey with an Italian flag on it. Even the color of the socks (white and green) matched up with the country’s flag colors.

FIFA World Cup Italy 1934

The flags of other competing countries are placed behind him in a horizontal way. If you also want to create an amazing designs for your sports team the hire a freelance graphic designer.

03. France (1938)

It was the third staging of FIFA World Cup championship, which was held in France from 4th to 19th June. The 1938 poster featured a victorious figure with the world on his feet. The world only knew a little about the distressing conflict that would sweep through France in the coming years, but in 1938, notions of success and world dominance were limited to the beautiful game. The colors used in the design are from the French flag with little variation in shades.

FIFA World Cup France 1938

04. Brazil (1950)

The 1950 FIFA World Cup was held in Brazil from 24th June to 16th July. It was the last year when a poster represented the tournament. You must have noticed a gap of twelve years in the fourth tournament. Well, for your information, the intended 1942 and 1946 tournament got canceled because of World War II.

FIFA World Cup Brazil 1950

Talking about the design, the 1950 tournament poster design featured a leg of a player holding the football. The socks of the player were designed incorporating the flags of participating countries.

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05. Switzerland (1954)

The tournament took place in Switzerland from 16th June to 4th July. It was the year when the world got to see the first official FIFA World Cup logo. Switzerland, the hosting country decided to promote its own national identity through the FIFA logo design. The white cross on red, which symbolizes the Swiss flag was positioned on the red ball.

FIFA World Cup Switzerland 1954

A world globe was created on the background to communicate that it is a worldwide tournament. The text around the globe ‘World Football Championship’ has been translated in Italian, French and German language (the most spoken languages in Switzerland). This design is a logo inspiration for those who are looking for creating something retro or classic.

06. Sweden (1958)

The sixth FIFA World Cup was held in Sweden from 8th to 29th June. The logo featured VM which stands for Varldsmasterskapet. It means ‘World Championship’ in Swedish.

FIFA World Cup Sweden 1958

The image is considered a logo, but today we hardly think of it as a trademark. This simple football logo design is wrapped up by the ball and football player.

07. Chile (1962)

Chile hosted the tournament, and it took place from 30th May to 17th June. The logo is in the shape of half globe and half ball. The image of a stadium is drawn in between the globe and a ball. In the centre of the stadium, the flag of Chile has shows how that the tournament would take place on their grounds.

FIFA World Cup Chile 1962

08. England (1966)

This year tournament took place in England from 11th to 30th July. The FIFA logo was designed in such a way that anyone can guess who is hosting the 1966 FIFA World Cup. To create a logo, the designer has used the flag of the country on the background.

FIFA World Cup England 1966

In the middle of the flag, there is a circle inside it, the globe and football are shown as one, one in shape. The image of a Jules Rimet trophy has been merged seamlessly in the middle. The interesting fact is that the same trophy got introduced in 1974 World Cup tournament.

09. Mexico (1970)

This ninth quadrennial international football tournament took place from 31st May to 21st June in Mexico. It was the foremost World Cup that was held outside Europe and South America. This year World Cup logo sets the perfect example of how to use negative space in the sports logos.

FIFA World Cup Mexico 1970

The logo featured a football with irregular pentagonal and hexagonal segments. The country name and year is placed just below it. The usage of font and the overall design is simply outstanding.

10. Germany (1974)

The 1974 tournament was hosted by West Germany from 13th June to 7th July. It was the first tournament where the current FIFA World Cup trophy was given. The earlier trophy, the Jules Rimet Trophy was given to Brazil permanently in 1970 tournament as the country won the championship the third time.

FIFA World Cup Germany 1974

Talking about the logo, well 1970 and 1974 was the year when the designers chose to have a simple FIFA World Cup logos rather than including the identity of host nations. And since then, the era of simplicity continued for the next 20 years. 1974 World Cup logo was designed in a single color- green.

At first glance, it seems like there is nothing to say that Germany is the hosting company. But the answer lies in the letter ‘WM’ which stands for Weltmeisterschaft. It means World Cup in German.

11. Argentina (1978)

This eleventh staging of FIFA World Cup championship took place in Argentina between 1st and 25th June. Just like 1970, this year logo also sets the perfect example of how to use negative space in the sports team logos. The World Cup logo this time was the best among all the sports logo ideas related to soccer, especially for the Argentinian team.

FIFA World Cup Argentina 1978

The logo featured a Telstar-style ball. The ball is fitted inside the colors of the host nation which may symbolize cupped hands, goal or World Cup t-shirts. The name of the country along with the year has been written just below the image.

12. Spain (1982)

1982 FIFA World Cup championship took place in Spain between 13th June and 11th July. The country also chose to promote its own national identity through the World Cup logo. The Spanish flag is put notably in the center of the logo with the football.

FIFA World Cup Spain 1982

Fun Fact:

Did you know that this was the first year when 24 teams participated in the championship? It was also the first tournament where more than two million spectators came together to watch the championship. Want to get a customized jersey of your favorite team? With Desingihll’s T shirt Maker tool you can design your t-shirts with your favorite designs.

13. Mexico (1986)

Once again, in 1986, Mexico hosted the FIFA World Cup championship. The tournament took place from 31st May to 29th June. It was the second tournament that featured a 24-team format. Similar to 1970 logo, the logo for the 1974 FIFA World Cup with designed with a touch of simplicity.

FIFA World Cup Mexico 1986

The logo featured a football, which is positioned between the two parts of the globe, creating the link with the year’s slogan – The World United by Ball. The country’s flag colors – red, white and green are notably used by the designer.

14. Italy (1990)

The 1990 championship took place from 8th June to 8th July in Italy. After 1934, Italy hosted the FIFA World Cup tournament for the second time. The world not only got to see the huge change in the event, but the transformation in the logo design was also remarkable. This time, the World Cup logo featured a ball that was designed using the 3D effect. The country’s flag colors – red, black and green have been used to fill the segments of the ball.

FIFA World Cup Italy 1990

Overall, the designer managed to evoke the feeling of celebration and unity in the logo. If you are also looking for a sports logo that not only catches the attention of the audience but also looks great on your custom t-shirts, then take the graphic design services from our platform.

15. USA (1994)

This championship was held in nine cities across the United States from 17th June to 17th July. Despite being lacked in soccer tradition during that time, the tournament was the most successful (in terms of finance) in the history of FIFA World Cup. Just like the other logos, 1994 World Cup logo also clearly depicts where the tournament is going to take place.

FIFA World Cup USA 1994

The bold and graphic logo featured a blue football which is kicked upwards diagonally. In the background, the white and red stripes are created in the form of waves to evoke the feeling of movement and energy for the sport.

Overall, the designer succeeded in creating an image related to the sport by using the national identity of the hosted nation.

16. France (1998)

The 1998 tournament took place in France from 10th June to 12th July. Similar to Italy and Mexico, the country was chosen as a host nation for the second time. The 1998 logo design featured a football that is rising above the earth. The colors used in the logo are from the country’s flag. Overall, the design is simple yet creative. We are sure that it looked good on the team jerseys.

FIFA World Cup France 1998

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17. Korea/Japan (2002)

The 17th FIFA quadrennial world tournament took place at locations in Japan and South Korea. It was held from 31st May to 20th June. This time logo was created with the touch of modernity as we entered the new millennium. Rather than a ball and the identity of a host nation, the World Cup logo was given the shape of a trophy.

FIFA World Cup Korea & Japan 2002

To live up to the design quality expectations (for which Japan and Korea are famous) the logo was built according to the artistic traditions and principles of both the countries like harmony, asymmetry, and dynamism. In 2000, the zeros were given an infinity shape to represent the unity between the co-organizers and other involved parties. This was thought to be one of the most strategically designed World Cup logos. Want to design a sports logo like that? You can get it on Designhill.

18. Germany (2006)

This year the tournament took place in Germany from 9th June to 9th July. It was a UK Agency ‘Whitestone’ who created this cheerful and colourful logo. It is called ‘Celebrating Faces of Football’. The basic idea behind using smiling faces was to convey that the host country is friendly and want to celebrate the party with the whole world.

FIFA World Cup Germany 2006

Out of three smiley’s, two of them are created in the form of ‘0’ and ‘6’ which represents the year ‘2006’. The 2002 trophy image (placed below the ‘0’ and ‘6’ smileys) continued to the part of this year World Cup logo with the color difference. The colors used in the overall design are from the country’s national identity.

19. South Africa (2010)

South Africa hosted the 2010 FIFA World Cup tournament. The championship took place from 11th June to 11th July. Gaby De Abreu – the founder of Switch Design, created the 2010 World Cup logo. The logo featured an image of a player who is doing a bicycle kick on a football.

FIFA World Cup South Africa 2010

The colors used in the logo are from the country’s flag. This time also the 2002 trophy continued to be a part of the logo. As per the designer, the logo was created to spread out the message of unity, excellence, peace, and progress of Africa as a continent.

20. Brazil (2014)

2014 World Cup tournament took place from 12th July to 13th July in Brazil. For this year championship, the authority received 125 designs from 25 different agencies. Among them, they choose this soccer logo design.

FIFA World Cup Brasil 2014

The logo featured a hand holding a victory trophy which evokes a warm welcome on the Brazilian coasts. The green and yellow colors used in the logo are from the nation’s flag. These colors also represent the tropics and golden beaches of Brazil.

21. Russia (2018)

The 2018 championship was hosted in Russia from 14th June to 15th July. Just like the year 2002, this year the logo was also built according to the host, Russia’s rich artistic tradition and the history of its bold innovation and achievement.

FIFA World Cup Russia 2018

The logo featured an image of a cup which is designed in bold colors of blue, red, black and gold. The upper part of the cup has been designed in the form of ‘magic ball’ which apparently pays homage to the Red Square’s Cathedral, Fabergé eggs, and Sputnik.

Winners Of FIFA World Cup

World Cup Winners

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Starting with posters and then introducing the official logos, it’s very interesting to see how the FIFA World Cup logo has evolved over these years. These World Cup logos set a perfect example of how a logo can help in conveying the objective while highlighting the unique features. If you are planning to have a soccer logo design for your own team, then Designhill should be the one stop solution for you. The platform lets its users to get connected with professional designers from all over the world.

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I’m a graphic designer by profession. I love writing on various topics, including graphic designing, social media marketing, SEO practices, Startup strategies, and e-commerce marketing. My love for storytelling about brands inspires me to write more. When I’m not writing, I design and read about design.



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