Content marketing is a marketing approach which is focused on distributing and creating valuable, consistent, and relevant content to retain and attract a clearly defined audience and ultimately drive profitable customer action. There are plenty of tools available in the market to ace your business ... Continue reading
Believe it or not, but the fact is that the digitally-driven world of marketing has left the audience feeling drained. Brands are shouting, chasing and even stalking enough to be heard. And, that's where we need a break! We want such brands to ... Continue reading
Posters were a conventional medium to convey information to the target audience. But in the modern days, posters have been turned into an effective marketing strategy that grabs the attention of people towards the event related to the business. A creative poster design for products ... Continue reading
Home improvement business is thriving on the back of ever-increasing demand for interior or exterior renovation. But a new player in this field has to counter many new and established companies. To market your new company well and to build its identity, your home ... Continue reading
Memorable logos come in a wide range of designs. Many of them are in text only, mostly comprising the company’s name. Others prefer to have symbols or icons only. But there are some logos that combine both text and icon. Such a combination-logo ... Continue reading
A key common feature of most global businesses is that when they change their brand identity, they redesign their logos also. Kodak is one such global enterprise which made vital changes periodically in its logo. The Evolution of the Kodak logo began in the nineteenth ... Continue reading
No matter whether you're an entrepreneur or a solo freelancer, you need a logo for your business that speaks about your brand. No one can deny that a good, eye-catching logo leaves a long-lasting impression on viewers who may become your consumers ... Continue reading
Home improvement has been turning into a thriving business today. Any given city or market has many established and upcoming names providing a wide range of services in this field. The ever-increasing competition in the field has made logo design an important aspect. Designers ... Continue reading
Books tell stories or give us information on a wide range of issues. One of the key purposes of having a book cover design is to give a glimpse of those in stories and information to the potential reader on the cover. Another purpose of ... Continue reading
Colors are essential design elements that graphic designers use with a plan. They incorporate different color palettes with a strategy to convey brand message of a business. A professional designer understands the value of colors in evoking an intended emotion. Having a correct color scheme ... Continue reading
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