Logo fonts work as a catalyst in logo creation. Picking the right typography can help share your brand story and strengthen the impact of your logo whenever it comes in the sight of people. But the wrong font selection could work just the opposite. There ... Continue reading
Small businesses need to connect with their audience to increase their base of loyal customers. Therefore, PR is a tool to interact and engage potential customers to build a brand reputation. However, old-fashioned ways of public relations are not going to work these days. ... Continue reading
Online marketing has become increasingly complex when it comes to measuring its effectiveness. But fortunately, some digital marketing tools help in developing a much-needed insight. Google Analytics is one of such most sought-after tools. But, you need to understand it professionally to read ... Continue reading
Social media is an integral part of marketing strategies that brands come up with to engage their target audience. Since the reach of social platforms is awesome, marketers want to reach as many people through this medium as they possibly can. So, they wish to ... Continue reading
Clients are the ones who need a lot of convincing about work being fruitful for their business. They do not approve of work such as a logo or packaging design, etc. if they have doubts about its ability to engage a target audience. And, for ... Continue reading
Google has once again made new design changes in its Gmail logo as well as the whole spectrum of icons. The company has been redesigning its visual identities in the past frequently. So, new designs are no surprises to the users. For marketers, it sounds ... Continue reading
Instagram is an attractive and highly useful social media platform to promote brands. Most businesses explore the potential of it to take their products or services to millions of people across the globe. At the same time, Instagram is also a source for people to ... Continue reading
Music. Art. Life. Music is the rhythm, art is the passion and life is the subject where all three complement each other. Musicians create a variety of soulful music that becomes part of our lives. But, most musicians do not know how to handle the ... Continue reading
SEO is a basic and crucial marketing strategy to increase the visibility of a business on the vast jungle of websites. Already, thousands of business owners are competing hard to rank No.1 on SERPs and grab the attention of potential customers online. Your businesses ... Continue reading
Typography is an art. In typography, a good layout is much more important than either perfect lettering or fancy decoration. If you are a pro in typography and know how to be exceptional, then you can make money out of this profession. The demand for ... Continue reading
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