Last updated on June 10th, 2019
Designhill PrintShop designers sell their design works through an online store. They can create their own showrooms or shops on these sites and start selling. This business model eliminates the need to create their own online shop. Besides, the designers can take advantage of the massive traffic of the PrintShop. They all are potential customers that a designer should explore.
However, since thousands of designers are vying for the attention of potential buyers, you need to plan well to sell your works. You must stand out in many ways to catch the attention. But merely putting your quality designs on these places is not enough. It is more like running a shop successfully, which means, after opening the shop, you need to market it well.
No doubt, increasing numbers of PrintShop designers are using the online store to display and sell their works. Most of these places have over one million users. But it is not just about selling graphic designs, many such sites allow for selling photos, illustrations, and vectors as well.
Another useful feature of the online marketplace is that they offer a wide range of design tools. With this facility, a designer can use the site free to create designs and then sell them using the same site. So, you can create designs and layouts of posters, social media posts, presentations, invitations, business cards, etc.
Top Tips To Help PrintShop Designers Sell Their Works Successfully
01. Know Your Target Group
First, you should find out which are the customers you want to target. In other words, know who the likely buyers of your designs are. This is important so that you can offer designs that appeal to their taste and interests. It would be even good if you can become part of their group.
This boils down to finding out your niche. If you can know who your target buyers are, then you can adjust your design ideas and style to please them. But make sure that you sell unique ideas to them. In fact, when you ponder on how to become a designer, knowing your target group is the first advice you will get from experts. This is because you are creating the design pieces for the client’s business and not for yourself.
02. Use Design Tools
Many graphic design tools are available online for free to designers. Others have updated features, and they come with a price. Use the software as help in fastening your design process. But these are also the tools with a lot of modern features that you cannot think of while creating a piece manually.
Therefore, choose your design-creating software from a plethora of them available online. Amongst the commonly used software tools are Abode Photoshop, Affinity Photo or Gimp. You can use these for complex imaging works such as removing the background of a photo.
If creating vector graphic files is the issue, then use Abode Illustrator, Affinity Designer or Inkscape. Of these, Gimp and Inkscape are free for use while Abode Photoshop and Illustrator are expensive. A Survey conducted by California Herald found that more logo designers are now moving to Adobe family over Gimp & Inkscape. Affinity Photo and Affinity Designer are comparatively cheaper. In fact, most freelance logo designs, along with others, are created with the help of design software.
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03. Name And Describe The Design Appropriately
After creating and uploading your design on an area set in the PrintShop, the next important thing is to name and describe it rightly. Customers will access your design works on PrintShop through the tags you put to the designs. Remember that they will Google search for designs they are looking for. Right naming, describing, and tagging of the work help customers find your designs. Therefore, ensure that you have named and tagged the designs in the right way.
When tagging, make sure that the tags have keywords so that customers can find your work on search results. This should prompt you to choose appropriate tags. Such a tag should describe and categorize your design work. To find out which keywords you should use in the tags, use the tools such as Google AdWords, Keyword Planner, HyperSuggest, etc.
When it comes to pricing your designs, go for a trial and error approach. Find out which prices of your work are more attractive to customers. Keep the prices low if you are starting new. Later, when you are a known name to the customers, you can demand higher prices. This is amongst the effective tips to sell your design items.
04. Create Your Profile Page Strategically
PrintShop has a profile page where designers can present their works and tell about themselves in a flattering way. But this page was hardly noticed. However, now most marketplaces have turned this page into a designer showroom. At this page, designers are allowed to create their own space to display their works the way they want.
Use this showroom page or profile page to your advantage. When you publish a series of your high-quality designs on PrintShop, use the most sought-after features that come with the page. If you can explore it, you can compete well in selling your designs.
This is the page that allows you to add a beautiful header image and your profile picture. You can also introduce yourself in brief. At this page, you can link up your designs to your pages on different social channels. If you can explore this page carefully, you can achieve better visibility for your wide range of designs.
If you are not an expert in designing a profile page, then hire a freelance graphic designer who knows the job. With a professionally designed page, you can hope to drive more visitors to it.
05. Build A Community
Make sure that you make your profile page or showroom sharable. Those who visit your page should be able to share its link with their peers. This is the way also to build your design community. They will then know whenever you post a new design. You can then expect more traffic and sales.
You should create dedicated pages on Instagram and Facebook to build a community. Post your new designs regularly on these platforms. Use these sites to announce your new posts. You can also request your customers and followers to promote your artworks.
If you are a professional graphic designer, you need to build a design community that can benefit you in so many ways. You can take your problems to them to get solutions. Many designers from the community can also help you in promoting your design skills.
In fact, the best online design marketplace is equipped with essential tools for designers. These are updated tools that let them create designs quickly.
06. Create Promotional Material
Many marketplaces allow the designers to create their own social media posts to run your own promotion campaign. So, after you have a social media page, you can easily integrate your designs and images with it. This way, you can have a promotional material of your own in quick time. You can expect an increase in sales due to such promotional activities.
07. Be Proactive
Do not adopt a laid back approach, thinking that customers will automatically come to the site to buy. Instead, be proactive and sell the products aggressively. You should take part in design contests to create new designs and earn money.
These are some of the main points to consider when PrintShop designers think of selling their range of designs. Pay attention to each of the steps and create a profile that makes a good impression on visitors.
If you are in search of a design marketplace to create and sell your designs, then Designhill PrintShop is the right place for you. At this platform, as a designer, you can work for many clients to create a wide range of designs and earn money. You can also showcase your best works at this site for sale.
Designhill PrintShop designers can successfully set up a shop. PrintShop is a leading online store for artworks where designers can create and sell their works. But they need first to know their target customers of designs. They should use tools well to create their own unique designs as per customers’ requirements. Also, designers should tag and describe designs carefully. They should also aggressively promote their online showroom PrintShop using social media.