Last updated on April 30th, 2020
As a graphic designer, your priorities involve completing creative tasks that are associated with the success of an individual, client or business. Being a designer with a knack for selecting appropriate imagery, color, font, and digital displays, you can boost ones’ online reputability and popularity through a variety of methods. In short, you’re the real bravos! However, even being blessed with such skill-sets, you need to build yourself as a personal brand to survive the market competition. Therefore, in this article, we have shared why personal branding is important for graphics designers and how you can establish yourself as a brand.
Although building a logo, label or design for a client is an important part of your career prosperity and goal to help others achieve their marketing goals. However, it’s imperative to use your skill set and apply it to as personal brand as well.
The time you devote to branding yourself as a professional graphic designer will directly impact how people view you personally and professionally. It’s important to create several outlets that are going to help you expand your network and drive your reputation to an ultimate high.
– Create Your Unique Style
Constructing a personal brand involves the incorporation of a unique design that distinguishes you from another business or person—it’s what defines you as an individual. There are a few different motivating factors for individuals interested in branding their new business or startup company. Most often the case is you’re looking to promote the services you offer to get your business off the ground.
In another case, you may want to make yourself well-known amongst professionals of a similar sphere. It’s important to implement a design scheme that is unique to you and stands out if you want to remain competitive within the market.
There are always going to be other graphic designers who are expressing the same type of work, but your personal brand is what is going to make you exclusive. You never want to feel like you compete with other people who enjoy the same things you do, but rather collaborative and willing to share valuable insights through your success.
– Establish Yourself As A Logo Designer
A branding fundamental, such as a logo, is a stamp that can spread your message and boost your marketing capabilities better than ever. Creating this with quality in mind over minimal time or quantity will allow you to focus on the details and can give you confidence as a logo designer that you’re sharing your name and brand with value.
When you’re creating your logo it’s vital to take the shape, size, and color in mind. Anyone interested in your company or scope of work will want to see something that is not only appealing to the eye, but symbolic to who you are as a person.
This unique symbol is all about the qualities that make you who you are, a color that represents your personality and an icon or image that will draw attention and make a statement to the public.
– Use Social Media Platforms
Online outlets such as a website, social channels or blogs are all ways in which you can hype your personal brand as well. How you portray yourself in person should be somewhat reflective of how you present yourself online as well.
With the technological era in full force, people want to be able to follow and connect with you over the web. You never know who you could inspire and a difference you could make by sharing what you know with others who look to you as their idol.
As a graphic designer, you will most likely want to showcase your work and share your professional or personal journey that got you where you are today. Personal branding allows you to reach out and be a leader to those who support you.
A true connection is made through shared thoughts, experiences and values which is why being authentic via social media channels or a blog will serve you and help create a devoted community interested in your work.
Read More: How To Leverage Social Media As A Designer?
– Create Your Personal Website Or Profile
Building a personal brand does come with its share of business and financial Owning an online website or blog may require you to purchase a domain, or complete continuous payments to ensure your platform remains up and running.
Prioritize these expenses through a bank account that’s manageable online , or through a mobile software that can help you monitor your brand budget. The better you are with tracking each payment associated with crafting your personal brand and making this a priority, the better handle you’ll have on your financial health throughout this process.
Not only is personal branding an essential component for your identity as graphic designers, but it’s a way for you to spread a positive message to the community you’re trying to reach. The more awareness you build, the stronger your audience is and the more trust you build in the individuals who support you and your creative mission. Always research upcoming events, or other occasions that involve community togetherness and try to attend some if possible.
Whether it’s a group of random people who want to know more about branding, or graphic designers who are looking to learn more about your journey, making the effort will be worthwhile. The more you share and spread your personal brand across multiple platforms, the more people you’re going to attract based on your expertise, and the more clout you’ll earn.
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– Showcase Yourself Like A Brand
If you’re a graphic designer who already stresses the importance of their personal brand, you may take it one step further by creating merchandise, website features or online giveaways. Yes, online presence itself is a strong asset to build a brand. But going above and beyond to connect with other will expand your popularity!
Brand ambassadors, flyers, and other methods that spark community engagement can help you become a more well-rounded and marketed graphic designer. Build relationships with people through social media, respond to comments through DM or within a specific section of your website-having a brand grants you to use your creative mind to connect with others who perceive you in a positive light.
People like to know that they mean something to you, especially if they look to you as someone they admire. Knowing that they have the opportunity to communicate with you conveniently through a device might be just enough to increase engagement and spark interest—helping you building your brand.
– Maintain Consistency
Having a personal brand as a graphic designer is all about maintaining consistency. From the color scheme you use on your website, to the content you present on a blog, or with the photos you present on your social media platforms, keeping each element of your brand persistent is key to maintaining a presence that will catch the attention of a viewer and expand your creative capabilities.
While keeping up with a theme for your design is important, don’t let this hinder your creativity or ability to think outside the box once and awhile. If you’re constantly creating the same content, your followers may begin to lose interest in your overall message and brand’s purpose. Take your design heavily into consideration to create consistency while maintaining an innovative mindset.
– Keep Yourself Updated With Latest Trends Or Create New Trends
For a creative brain like yours, it’s all about keeping up with the latest and greatest trends. What platforms are people using? How are they using them? How can you adapt your graphic design skills with these services to increase your network?
Instagram, for example, is a widely known platform for photo and video sharing but the way people have used this application has changed over time. Accounts are extremely branded and themed, which can be the perfect opportunity for you as a graphic designer to showcase your artistic intelligence. Keep into consideration the value of posting regularly, as this will give the public a day or time to look forward to your content.
Building a personal brand is an effective way to impress your clients. In certain cases, you’ll create friendships with the individuals who you work for. But, in some cases others will want to know the value you’ll bring to their brand and creativity. In this situation, having a personal brand of your own can be a fantastic way to promote yourself.
If a potential client wants to learn more about the kind of graphic designer you are, showcasing a portfolio of your most successful work. That can make them aware of your personal brand and the kind of services they’ll receive based on your talents. Adding your works to a personal branding portfolio can be just the thing you need to network your creative capabilities successfully.
The more professionals that view your work, the more opportunities it can develop—increasing your networking efforts and resulting in more business. Never underestimate the value of brainstorming and planning as a graphic designer. Especially when building a personal brand is as important as it is in this field.
The extra time you take to perfect each component of your online presence, the more you’ll expose yourself to new experiences, connections and opportunities. Focus on quality and dedicate time toward creating something that is going to make a significant difference in your distinctive label.