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7 Tips For Designing A Product Label

Jelly Shah by Jelly Shah Tweet - in Label Design - 7 min read

Product Label

Last updated on January 3rd, 2018

It is essential to consider product label designs if you need to make your brand stand out. But interestingly, they don’t always need to be extremely artistic but can be effective enough even if made on simple product label design templates. Be it food cartons, cosmetics packaging, origami-inspired boxes or bottle labels; the product label design has to be stylish and eye-catchy.

While launching a new product, the design is the first thing that takes the brand to a global identification. With an attention-grabbing label design, one of the key work is done. It’s the label that gives the first impression of the product and needs to be impressive enough to tempt buyers to add it to their cart.

Now, there is definitely formula for creating the ultimate product label design that can guarantee huge sales. Nonetheless, there are certain guidelines, which should be followed to create a good product label. Always remember, space is premium, and to create something that would make it stand out of the pack, needs special effort. The hardest design possibly is the simplest one. At the end of this article, we hope you can decide to choose the product label design software to create trendy and smart product label designs.

product label


Here Are 7 Tips For Designing A Product Label

1. Enhanced Readability

Design-optimized creative for the new launch or re-launch of products is important in every step of the product’s business. With the minimum availability of space, clear and concise design ideas gain maximum popularity. A product label generally holds the information such as the name of the product, the logo of the brand if the product is of a company’s line, units of the quantity. Or sometimes, it can be a short description or a tag-line. Lengthier information is written on the flip side which includes instruction on how to use, ingredients, etc.

This brings to our first point, readability. When creating a design for a label, make sure the type is legible with the fonts used and the colors. The font size should be so chosen that even people with glasses could read it; ideally, the text should be above 6 points at the very least. For the other relevant information listed 10 points and up can be used.

Enhanced readability

To enhance the readability, the font color should be in contrast to the background color but try not to make it a maverick color combination. So try to choose a font color that comes with both value and intensity contrast. Going by customer’s psychology, bright colors are wiser to choose as it gives a sense of confidence in their mind. But also, the color shades should be in sync with the product sold, more so if the brand already has an existing visual style. Adobe Kuler or Sessions Color Guide are perfect to guide you through the color palettes.

2. Look Out For Typographic Pairing

As most of the time, the label design includes little space for image and content, create a visual juxtaposition by typographic pairing. This helps to distinguish the two or three design elements that are crux for the product to mention on their product label. The contrast helps to recognise the pieces of information by the viewers without putting in much effort. The use of the same font is appreciated when there is the need for continuity between information.

The actual goal for using typographic pairing is to present the relationship of the information with the variation in the type choices. Also, to make it more impactful, use fonts which reflect the nature of the product. For example a hot taco sauce, you can use a font that reflects toughness and longevity. But whatever is the choice, make sure it doesn’t become too cursive and lose out on the readability.

sauce label


3. Emphasise On White Space

Unlike to the name, white space does not refer to the white color but to any areas of a design which has not been taken up by images, text or other illustrations. In other words, it is the background color of the design. White space knowledge is required to know how to design a product label. In addition to separate information, it is also used to create visual distinction.

As the latest design models follow, less is more, and with overuse of white space, it gives a minimalist look. The quiet yet bold impact of the use of appropriate white space creates a sense of sophistication. It denotes the calmness of the product and is often associated with baby products, cosmetics, etc. Rather, a strong product label design, a clear content with a simple logo also grabs audience’s attention. It reflects the user-friendliness of the service or product and communicates a sense of simplicity.

White Space

4. Illustrate

In contrary to the previous point, there are some products which has the need for decorative and illustrative elements. It is used when you have to speak about the product more visually. An easy instance will make it clear. For a product label design for fruit juice or jellies, it is essential to add different colors and add illustrative images of the fruit flavours to make it instantly recognisable with the taste of the food. A simple design would not work for them. Abstract inky illustrations are also sometimes a good choice to go for their brand design.

fruit juice

5. Maintain Originality

As mentioned, product labeling and its design affect the sale-sphere variously, which is why it is essential to be honest in its presentation. Look out for the wine label designs and logos of the competitor products and get something entirely out of the box to make your mark in the crowd. Also, technically speaking, a repetitive or copied design can lead to legal razzmatazz. This also brings us to a very vital quotient which is often misleading for the first time customers.

Maintain Originality

Do not put anything on the design, which is not related to the product just for the sake of making the design look better. The barcode is an essential element that should be mentioned clearly in the design. It helps to gain the sense of authenticity, which otherwise also helps in dealing with any legal checking or quick audits. Provide the company contact information in an effective way to encourage communication with buyers. Integrity counts!

6. Consider The Label Size For Designing

The design relies heavily on the size of your product label available for the packaging of the product. Also, there are different demands based on the brand that if it needs to be a single label or a multiple one, that is shall it be designed on both the front and the back side of the label. Most of the time when there are multiple label designs required, the front face is isolated with just the logo and the brand name while the rest of the information are dumped at the back. However, experts from Designhill believe that one single “wrap-around” label is a more cost effective idea and also gives a more appealing design panel.

Label Size

7. Focus On The Print Quality

This is the last but definitely not the least point to consider – get a good print of the label design. Try and enhance the visual presence of the product with the quality cards. It panache depends on the first impression. So whether to make it a slick gloss, matte surface or coated, get an expert to make it for you.

Print Quality

Are You Looking for a New Graphic Designer?If Yes, Call Us on +1 (888) 765-2908 [times for calling 9am to 6pm EST (US)] or Register for a Free Design Consultation

Designhill has done some of the finest designs for product labelling and the experts can help you get the best work done. Highlight the USP of your product with the correct designing and get noticed.

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Jelly Shah

I'm Jelly Shah from Australia. I've been designing graphics for the last six years. For further questions you can follow me on Twitter | Pinterest | Google +.