Last updated on March 29th, 2024
The first rule of starting a business is to choose a relevant name. The logo design comes afterward, being the second most important rule. You may ask what a logo is. It’s an arrangement of text and imagery in such a way that it creates a visual identity of the company and tells people what the brand is all about.
Almost all companies have a custom logo design that helps with brand recognition. In people’s minds, it creates a visual representation of the brand. For example, the Apple logo is so popular that people no longer need to see the name “Apple” to recognize the brand. The apple icon with a bite on it is enough to represent Apple Inc.
Why does a company need a logo?
There are several reasons for this. A company needs a logo because it helps visually represent the business. Let’s look at these reasons one by one.
Creates a lasting first impression
In a world full of ads on every other platform and people’s shrinking attention span, first impression matters. A well-designed company logo is the key to leave a lasting first impression. When customers encounter your business online or offline, the representation of your business via a strategic symbol talks volumes about your professionalism.
You logo works as the catalyst for first impression. If they find the logo clearly speaking about your business and resonating with them, they get inclined to shop from you, do business with you, or get a quote from you.
If your logo is blurry or has unrelated elements, people will never be impressed, no matter how good your products or services are.
Helps build credibility and trust
The market is already overcrowded with businesses of all sizes. This gives consumers plenty of choices. However, they choose only the one whom they find trustworthy. A study also confirms that about 50% of consumers intend to pay more to buy from a business they find credible. Strong brand recognition can encourage people to trust your products and services. A logo helps solidify your authenticity. It’s not just the products and services but how connected consumers feel with a brand is what transcends into brand loyalty.
Sets you apart from competitors
Whether you own a pizza shop, café, restaurant, transportation, or any other business, there are already hundreds of them out there. A custom business logo design exclusively for your brand sets you apart from others in the same industry. Your logo elements will be different from others. That’s how it creates a distinct identity.
Attracts new customers
We live in a world where visual attractiveness matters a lot. People don’t mind looking at a stunning logo. The right color and design attract them. It not only interests them but piques their curiosity, influencing them to at least notice the design or contact the brand.
Nurtures brand loyalty
Once a business logo builds credibility and starts resonating with consumers, brand loyalty is born. The right logo design attracts the consumers and when your brand gives them positive experience, they become loyal. They get a sense of familiarity upon spotting your logo among others. That’s how it builds brand loyalty gradually.
Even a survey has confirmed that 59% of American customers are loyal to a brand if once, then they are loyal to it forever.
Helps promote your brand online or offline
You can promote your business by placing your logo on every marketing material, whether online or offline, such as brochures, business cards, social media, Google Ads, websites, and more. If you design a logo that’s relevant and perfectly reflects your brand message, it becomes easier to use it across all marketing materials. Such logos transition easily from large sizes to small sizes for signage, mobile marketing, and more.
How to design a logo?
The best way to design a logo is to consult a professional designer or agency. Although there are many online tools for the same purpose. But if your budget allows, you can hire a designer or launch a logo design contest. Crowdsourcing ideas from creative marketplaces or custom logo design service providers like Designhill is another way. You can get a good deal and many design submissions to choose from.
Conclusion
So, these are the reasons why companies need an attractive logo design. It’s an integral part of the brand-building strategy. When you get a logo, the process doesn’t need to be complex. At Designhill, we look at every aspect of your business and help design a logo that’s relevant and meaningful. You can share your ideas for logo design with our designers using a brief and wait for them to submit their designs. Alternatively, you can also use a logo maker tool to design your logo.
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