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21 Game-Changing AI Marketing Tools To Transform Your Strategies

by Alice Jackson Tweet - in Marketing

AI marketing tools

Last updated on January 9th, 2024

Since more businesses compete in an ever-evolving digital landscape, they’re incorporating AI-powered marketing tools to enhance their marketing strategies to stand out. Companies can automate their marketing activities using AI tools — from personalized email campaigns to predictive analytics, and achieve better results. By leveraging the power of Artificial Intelligence, digital marketers and businesses can get deeper insights into customer behavior and target potential customers more precisely.

Hey there!

Are you keen to learn how the digital marketing landscape is changing?

Nowadays, marketing is not just about a catchy tagline or captivating imagery that helps the brand catch the eye. Instead, companies need innovative technologies, such as artificial intelligence, to succeed in the fiercely competitive market, where having a solid online presence is crucial.

Business owners can now access various data-driven insights and analytics to help them develop effective marketing plans. This is thanks to the development of artificial intelligence (AI) marketing technologies.

AI marketing technologies are changing the game for companies willing to acquire a competitive edge in their niche market, from chatbots to personalized product recommendations. Machine learning algorithms are used by AI marketing solutions to analyze client data, forecast trends, and instantly improve marketing strategies.

Top 21 AI Marketing Tools To Transform Your Marketing Strategies

01. Midjourney

Midjourney is an AI program that creates graphics from written descriptions. A Discord bot on the Midjourney official Discord server is the only way to access this tool.

Direct messaging or inviting the bot to a third-party server are two ways to communicate with Midjourney. One of the significant benefits of using this AI-powered marketing tool is the option to receive upscales and variants of the created photographs if you’re dissatisfied with the original output.

How To Use It For Marketing

  • Companies can utilize Midjourney to develop pieces for websites, applications, and other digital products.
  • Get images for social media, advertising, and other marketing materials.
  • You can tailor these images to match a company’s logo and messaging.
  • Have images for blog posts, articles, and other forms of content.

Several paid membership choices are available, including limitless image generation (or a limited option with a cheaper tier), complete community access, and advantageous business terms. In addition, new members receive 25 free inquiries.

02. Copy.AI is writing software that uses artificial intelligence to produce material based on a small amount of context and provides “automated creativity tools” for various businesses.

Copy AI offers various templates, from social network biographies to testimonial emails, making it a comprehensive AI marketing tool for organizations. This is one of the essential advantages of using Copy AI.

How To Use It For Marketing

  • Construct engaging product descriptions
  • Come up with a distinctive brand motto
  • Create snappy email subject lines.
  • Rewrite content with the same meaning but in a different tone.

The Pro Plan offers 2000 words per month and access to 90+ copywriting tools and is available for a 7-day free trial. Paid Pro Plan is $49/mo.

03. DALL-E

With its cutting-edge parameters, DALL-E is among the most widely used AI marketing tools for generating visuals from textual descriptions. This tool has been trained on a dataset comprising both text and images..

One of the most prominent features of DALL-E is that you can get complete copyrights to the photographs you create, regardless of whether you used free or paid credits. You can freely reprint, sell, or use them for merchandising purposes as you see fit.

How To Use It For Marketing

Businesses can use DALL-E in a variety of ways that, include:

  • Quickly produce enhanced photos from text descriptions and use them for inspiration.
  • Test concepts before committing to them.
  • Design rough website layouts.
  • Investigate several iterations of your ideas.

You earn 50 free credits when you first sign up for DALL-E, and you can subsequently purchase 115 credits for $15.

04. ChatGPT

ChatGPT (Generative Pre-trained Transformer) is a human-like conversational tool that generates content in response to a query. It is an advanced language model developed by OpenAI and trained on a massive amount of conversation datasets. Therefore, it can answer your questions like a human.

How To Use It For Marketing

  • Use ChatGPT to help customer service agents.
  • Get product descriptions for e-commerce.
  • Get a summary of market research.
  • Have keyword analysis for SEO.
  • Get ideas for content marketing.

The basic version of ChatGPT is free, but the premium version ChatGPT Plus costs $20 per month.

05. Jasper

Jasper is an AI-powered application that generates persuasive and compelling copy. The tool helps create content such as blog articles, landing pages, social media posts, adverts, and marketing emails.

It adapts the created content to a company’s unique demands and target audience by aligning with the brand voice.

How To Use It For Marketing

  • Jasper aids in enhancing the readability of information.
  • Lengthen or shorten sentences
  • Change the tone of content
  • Create new ad copy
  • Intelligently answer comments on social media and Quora queries
  • Writing tailored letters.

The beginning package, which includes access to 50+ AI copy generators for generating short-form material like ads, product descriptions, and refining existing copy, is anticipated to cost $40 per month for 35,000 words per month and up to 5 users.

06. GrowthBar

GrowthBar is the AI marketing tool you can use to generate SEO-friendly content. You can use this content for blog posts, articles, and website pages. It can be your all-in-one tool for content creation.

How To Use It For Your Marketing

  • Use the tool to collaborate with writers, marketers, and editors.
  • Check a website’s organic keywords, domain authority, Google Ads, and backlinks.
  • Check a site’s keyword rankings.
  • Write keyword-optimized blog posts.

Price: The tool is accessible at $29 /Month as an introductory price. The regular price is $79.

07. Article Forge

With a customizable output that can be altered to reflect a brand’s voice, Article Forge is a tool that uses artificial intelligence to produce high-quality and original articles on various themes. In addition, this function makes sure that the company’s messaging is consistent.

How To Use It For Marketing

  • It aids in constantly updating websites or blogs with new content.
  • It helps in the creation of social media marketing campaigns.
  • Create email subscriber retention strategies
  • Get guest blogging opportunities.

The application offers a 5-day free trial and charges $57 per month for one user and 100,000 words monthly.

08. Synthesia

With more than 50 video templates and 70+ AI avatars, Synthesia is an AI-powered platform for making films in various languages. Delivering these features helps users save time and money. This implies you can avoid continuously using the same templates.

How To Use It For Marketing

  • Synthesia can be used to develop high-quality synthetic media.
  • Substitute voice actors and onboard new personnel.
  • Create educational content for training staff members.
  • It can also be used to improve your video marketing approach.

Synthesia offers a free AI movie creation option. Their Personal Plan is $30 per month. The pricing for the Corporate Plan varies according to your organization’s demands.

09. Grammarly

Grammarly is a helpful program that can help with many writing-related issues. It is useful in checking errors related to spelling, grammar, punctuation, clarity, audience engagement, delivery, and plagiarism detection.

One of Grammarly’s main advantages is that it comes with a Chrome plugin that helps you to improve whatever text you may be writing, including emails, texts, tweets, and other types of written communication.

How To Use It For Marketing

  • Companies may use Grammarly to improve the tone of their language for various forms of communication.
  • Check papers for grammatical errors.
  • Collaborate on team editing.
  • Insert snippets to speed up writing.

The price of the Business Plan varies with the number of users, starting at USD 15.00 a month for a single user. On the other hand, the Enterprise Plan has a customized fee and includes team management tools for large teams.

10. Acrolinx

By analyzing text and offering feedback and direction on grammar, style, terminology, and other language-related concerns, Acrolinx is another tool that can assist organizations in improving the caliber, consistency, and effectiveness of their written communications.

By examining current material and making changes to ensure that it complies with brand rules and guidelines, Acrolinx stands out from the competition.

How To Use It For Marketing

  • This tool may show businesses where their content could be improved and offer suggestions for strengthening it.
  • It allows them to uphold a consistent brand voice and tone
  • Monitor adherence to set brand standards.
  • Keep the content production process on schedule even when numerous contributors, teams, or locations are involved.

You can request custom quotes for Acrolinx’s price and will receive a response.

11. Descript

Descript is a one-stop shop offering straightforward, cutting-edge video transcription and editing options.

How To Use It For Marketing

  • Translate videos into 22 other languages.
  • Trim movies by eliminating extraneous words
  • Enhance videos with transitions, music, effects, and animations.
  • Boosting social network presence using pre-made themes.

While the Free Plan only permits one watermark-free video export per month, the Creator Plan costs $12 per user monthly.

12. Frase

An AI-powered tool for content optimization called Frase can assist companies in producing material that is both user and SEO-friendly. The fact that Frase offers suggestions and actionable insights for enhancing website content is one of its main benefits.

How To Use It For Marketing

  • Frase is a tool that businesses can use to evaluate data
  • Find the themes and keywords that are most pertinent to their target market
  • Examine current content.
  • Plan out future content.
  • Produce full-length, optimized content briefs.

Users can create and optimize up to 4 articles monthly with the $14.99 / month Solo Plan.

13. Speechelo

Using cutting-edge AI and machine learning, text-to-speech (TTS) software called Speechelo turns written text into a real-sounding voice in various languages and dialects.

Users can produce voiceovers customized to their unique demands and target audience thanks to the software’s extensive selection of voices and dialects.

How To Use It For Marketing

  • Companies may use Speechelo to produce expert sales films
  • Create training videos
  • Produce educational content
  • Alter the voice’s pitch, pace, and tonality to suit various needs.

It is a one-time-use gadget with a price of $47, tax and VAT not included.


A presentation tool called seeks to make it simple for users to generate presentations that seem polished.

How To Use It For Marketing

  • Use its professional deck builder to style slides and layouts automatically while enabling customers to brand their presentations.
  • Personalize your presentations with your brands’ colors, fonts, and logos.
  • Use pre-designed templates and automated formatting to ensure consistency, save time, and collaborate on real-time presentations.
  • Update outdated reports with a single click.

The Team Plan is $50 per user per month, while the Pro Plan for individuals is $12 per month, invoiced annually.

15. Meet Edgar

Meet Edger is a social media scheduling tool that Users may plan and reuse their social media material. Its unique feature is its ability to recycle content, which enables users to plan out the multiple sharing of their social media postings to reach a wider audience.

How To Use It For Marketing

  • Save time and maintain consistency
  • Automate your social media
  • Collaborate with numerous people
  • Categorize and manage your content
  • Schedule and recycle content.

Before selecting the Eddie and Edgar plans, there is a free 7-day trial period. After that, the Eddie Yearly Plan charges $24.91 per month and includes voice control and text-to-speech features, which is more expensive.

16. Crayon

With Crayon, you may monitor and learn about the actions of your rivals by compiling data from numerous sources.

How To Use It For Marketing

  • Automatically record and follow competitors’ moves in real time
  • Have access to a range of data
  • Know the data about improvements to leadership, communications tactics, and other crucial information.
  • Proactively learn about businesses in your industry.
  • Maintain the freshness of your material.
  • Receive notifications when competitors update their websites or staff
  • Collaborate with your team on market and competition data.

Cryon’s all-pricing packages include unlimited competitor tracking, user licenses, and deliverables.


Marketers may integrate, an AI-based platform, with their current technology stack, including data management software, to manage it effectively.

How To Use It For Marketing

  • Get support, plan, and carry out digital marketing initiatives
  • Improve and manage your marketing strategies independently.
  • Use e-commerce to benefit your company.
  • Enhance product suggestions and ad targeting.
  • Analyze data from e-commerce platforms.
  • Analyze customer data, and find possible leads.
  • Identify the performance of various content types, and evaluate the performance of different content types.
  • Get helpful insights for developing customized marketing efforts.

You may learn more about their pricing by contacting directly.

18. Fullstory

With the help of the digital experience analytics platform Fullstory, companies can examine how users engage with their websites and mobile apps.

How To Use It For Marketing

  • Its most outstanding feature is Fullstory’s session replay function, which enables businesses to watch how customers use their website or mobile app. Businesses can learn more about customers’ clicks, scrolls, and mouse movements.
  • Keep a close eye on how customers use your website, and identify any problems they may have.
  • Find bugs and friction.
  • Search and filter sessions according to user, device, and location parameters.

Fullstory also interfaces with several other technologies. A 14-day free trial is available from Fullstory, and you can contact them for a custom price quote.

19. Surfer

Surfer is a platform that uses AI to help companies and digital marketers improve the SEO optimization of their websites.

How To Use It For Marketing

  • Surfer’s AI-based content optimization feature allows users to assess the effectiveness of their website’s content. SEO is its standout feature compared to that of its rivals.
  • Users can gain insight into their rivals’ tactics and adjust their strategies as necessary.
  • Enhance your website’s loading time, mobile friendliness, and other elements.
  • Set up automated reports to be emailed regularly, optimize your content, and find profitable keywords.
  • Increase visibility and traffic to your website.

Surfer’s Basic Plan costs $49/mo

20. LeadiQ

LeadiQ is a sales intelligence software made to help companies find, qualify, and interact with their potential clients.

How To Use It For Marketing

  • Personalize and enhance sales by identifying businesses and people most likely interested in their products.
  • Lead prioritization helps sales teams handle their leads more effectively, which comprises lead scoring and leads prioritizing.
  • Evaluate data from different sources and find potential customers.
  • Personalize the sales process.
  • Add relevant information to your leads, such as company size, industry, and region.
  • Increase the effectiveness and success rate of the sales staff.

LeadiQ offers Free Plan, including 15 verified work emails per week. Starter Plan is $75 /monthly per user.

21. Manychat

Manychat allows companies to automate chat creation and deploy chatbots across various channels, including their website, Facebook Messenger, WhatsApp, and SMS. Users can build highly configurable chatbot processes using the platform’s drag-and-drop interface without having any programming or technical experience.

How To Use It For Marketing

  • Send welcome emails to new subscribers automatically.
  • Conduct drip campaigns that are automated.
  • Create unique chatbots that respond to frequently requested queries.
  • Send promotional emails To your customers and offers.

Manychat is free for up to 1,000 contacts, and the Pro Plan is $15 monthly.

So, these are the essential AI marketing tools businesses can use to accomplish various marketing tasks. The integration of AI in digital marketing has completely transformed the ecosystem. These tools automate marketing processes, saving time businesses can use elsewhere to promote their products or services.

But to make a successful marketing plan, first, your business must have a unique and impressive logo. Small businesses like yours can use a logo maker tool to create a logo without experience.

Designhill, the leading marketplace, gives you access to its logo generator tool, which will quickly develop remarkable logo ideas you can customize further to make your brand identity.

Are You Looking for Graphic Design Services?If Yes, Call Us on +1-855-699-2851 [times for calling 9am to 6pm EST (US)] or Register for a Free Design Consultation

Wrapping Up

AI marketing tools are gaining popularity as companies try to streamline their marketing initiatives and acquire a competitive edge. These tools analyze data and forecast customer behavior using machine learning and other cutting-edge technology, enabling firms to target their consumers better and optimize their marketing campaigns.

Predictive analytics, consumer segmentation, and targeted messaging are a few of the essential components of AI marketing solutions. In addition, AI technologies can assist firms in identifying patterns and trends that might not be immediately obvious by studying customer data and behavior, enabling them to develop more successful marketing campaigns.

Alice Jackson is a business consultant, blogger, social media enthusiast, online market analyst, amateur designer and an avid author at Designhill. She has written on several topics including social media marketing, SEO, content marketing, startup strategies and e-commerce. When she’s not writing, she loves spending her time reading romantic novels, Connect with her on Twitter: @jackson_alice1



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