Last updated on February 15th, 2021
Your marketing strategies determine your business success. Your marketing strategies must be outstanding to stay ahead of the competitors in today’s cut-throat competitive market. Your casual approach to marketing may rob your brand of the opportunity to engage with potential customers. This necessitates every business to take a proactive approach to thrive your marketing.
Are you a marketer or business juggling around how to give your business an exponential growth? Want to upsurge sales? Recently launched a new product/vertical? Want to increase your social media followers? Want to set up a benchmark to take your business to a new level?
Well, it’s time to make your marketing strategies outstanding, intelligent and define your business goals.
i. Specific – You need to be clear about your goals and where you want to reach at the end. You need to answer the why, how, what, when, and where questions.
ii. Measurable – Make sure you precisely measure your goals. Whether it is sales, engagement, the number of followers, or reach, use appropriate metrics to measure regularly.
iii. Attainable – Check for achievable and measurable goals. Research to determine the required things needed to achieve those goals (tools, skills, resources, or any other third party thing).
iv. Relevant – Make sure that the goals that you’re setting meet your endpoint. For instance, if you want to increase followers on social media platforms, you’ll need social listening tools.
v. Timeline – Timeline is essential to achieve your goals. Sticking to a timeline is vital to achieving goals. Remember to be realistic!
Here Are The Tips To Make Your Marketing Strategies Outstanding
01. Create Content Calendar
Planning a marketing content calendar is a good idea to get ready for effective marketing strategies for your brand promotion. List down all major business updates, holidays, events, product launches, and other essential things at the beginning of the year.
Keeping those things handy is a must to keep your marketing plan streamlined. You can also create your content calendar with the help of calendar maker easily to keep track of the events.
02. Build Partnerships
An edifice partnership with other trades & organizations is an excellent prospect for word-of-mouth promotion for startups. Explore the possibilities of what corporations you may or can have with other small businesses and organizations.
Partnering with other brands and organizations in a similar domain is an excellent opportunity for cross-promotion. This reduces your overall marketing efforts while giving you a parallel space to get a mutual benefit.
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By sponsoring or with a non-profit organization, you open a broad spectrum for CSR activity and getting massive word of mouth. Giving away your marketing materials to NGO or non-profit organizations having the brand logo printed on them is an intelligent way to cross-promote. This adds an extra hand to your marketing efforts while supporting a good cause.
If you can afford, you should sponsor small community events in your area, such as a holiday celebration, community art show, podcast, or webinar on hot topics. These activities can help your words out in your locality. Including social media platforms in your marketing strategy can help them find your business on the web.
04. Ask For Reviews and Testimonials
Asking your existing clients/customers for their reviews and testimonials can help you in brand building. Most people build a perception about your company after getting through existing customers’ reviews and testimonials. A positive review can turn a visitor into a customer. So it has a vital role in overall brand building.
Here Are A Few Suggestions You Can Solicit Review From Your Customers
- Make an in-store sign to inspire Yelp reviews.
- Send a feedback email to customers and ask them to give you a rating and write a review.
- Ask your followers to give reviews on social media pages.
- Show popups and connect with them.
05. Try Something New
Give your marketing plan an edge over your competitors. Do market research, do deep competitor research, and don’t be afraid to experiment. Do something you haven’t done until now or try something your competitors are doing, but you are skipping.
But how do you get those creative juices flowing?
Here Are A Few Ideas
- Start a YouTube channel and other video streaming platforms as videos leave more impact.
- Include Instagram Reels, IGTV, and Facebook Live in your marketing plan.
- Set Up an online store.
- DO giveaways, launch contests.
Being a business, you always think about various ways to stay in the cut-throat competitive market. No matter how good your products or services are, your marketing strategies must be outstanding, armed with the latest technologies and the latest SEO and Google algorithm. Even a small business can compete with large organizations if digital marketing strategies are well-thought-out. Giving away something that helps to give you word of mouth is not a waste as it was considered long ago. Share your feedback on what works best for you last year and what you added to your bucket this year.